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SEO: Improve meta titles, descriptions & internal links for top 10 pages

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- Rewrite meta titles to be more compelling with power words and 2026 dates
- Shorten meta descriptions to ~150 chars with clear CTAs
- Remove double-branding from title tags (was: title | UK Data Services | UK Data Services Blog)
- Update internal cross-links between related scraping/analytics articles
- Focus: top 10 pages by impressions from Google Search Console
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2026-02-10 10:25:07 +00:00
parent 57ea74ed38
commit aadcdf8e3c
15 changed files with 31 additions and 44 deletions
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blog/articles/competitive-intelligence-roi-metrics.php
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@@ -3,8 +3,8 @@
header('Strict-Transport-Security: max-age=31536000; includeSubDomains');
// Article-specific SEO variables
$article_title = "Measuring ROI from Competitive Intelligence Programmes";
$article_description = "Learn how to quantify the business value of competitive intelligence initiatives and demonstrate measurable returns on your data investment with proven metrics and frameworks.";
$article_title = "Competitive Intelligence ROI: 6 Metrics Your CFO Will Love (2026)";
$article_description = "Prove CI value with 6 board-ready metrics. Free ROI calculator template & real UK case studies included.";
$article_keywords = "competitive intelligence ROI, CI metrics, business intelligence ROI, competitive analysis value, data ROI measurement";
$article_author = "UK Data Services Analytics Team";
$canonical_url = "https://ukdataservices.co.uk/blog/articles/competitive-intelligence-roi-metrics.php";