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Implement marketing audit recommendations across site

Browse Source 
- Add /services → /project-types 301 redirects in .htaccess
- Remove .php extensions from all user-facing links across all pages
- Rewrite homepage hero with benefit-focused H1, subtitle, CTAs, and stats
- Add trust signals section below hero with badges
- Rewrite service cards with benefit-focused copy
- Update FAQ schema to match actual page FAQ content (6 questions)
- Restructure quote form from 5-step to 3-step wizard with sidebar
- Update about page mission statement and CTA copy
- Update project-types page title, H1, and add Organization schema
- Add trust signals and quote layout CSS styles
- Clean sitemap: remove .php extensions, remove blog/search, update dates

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
This commit is contained in:
root
2026-01-29 11:39:22 +00:00
parent d8622b7f9e
commit 9cea601fb3
9 changed files with 628 additions and 561 deletions
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129
sitemap.xml
View File

@@ -4,7 +4,7 @@
<!-- Homepage -->
<url>
<loc>https://ukdataservices.co.uk/</loc>
<lastmod>2025-08-09T06:06:11+00:00</lastmod>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>weekly</changefreq>
<priority>1.0</priority>
<image:image>
@@ -16,22 +16,22 @@
<!-- Core Service Pages -->
<url>
<loc>https://ukdataservices.co.uk/about.php</loc>
<lastmod>2025-06-08T12:00:00+00:00</lastmod>
<loc>https://ukdataservices.co.uk/about</loc>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>https://ukdataservices.co.uk/project-types.php</loc>
<lastmod>2025-06-08T12:00:00+00:00</lastmod>
<loc>https://ukdataservices.co.uk/project-types</loc>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>https://ukdataservices.co.uk/quote.php</loc>
<lastmod>2025-06-08T12:00:00+00:00</lastmod>
<loc>https://ukdataservices.co.uk/quote</loc>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
@@ -39,165 +39,158 @@
<!-- Blog Section -->
<url>
<loc>https://ukdataservices.co.uk/blog/</loc>
<lastmod>2025-06-08T20:30:00+00:00</lastmod>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>daily</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>https://ukdataservices.co.uk/blog/search.php</loc>
<lastmod>2025-06-08T20:30:00+00:00</lastmod>
<changefreq>weekly</changefreq>
<priority>0.6</priority>
</url>
<!-- Blog Categories -->
<url>
<loc>https://ukdataservices.co.uk/blog/categories/web-scraping.php</loc>
<lastmod>2025-06-08T14:30:00+00:00</lastmod>
<loc>https://ukdataservices.co.uk/blog/categories/web-scraping</loc>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>weekly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://ukdataservices.co.uk/blog/categories/data-analytics.php</loc>
<lastmod>2025-06-08T14:30:00+00:00</lastmod>
<loc>https://ukdataservices.co.uk/blog/categories/data-analytics</loc>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>weekly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://ukdataservices.co.uk/blog/categories/compliance.php</loc>
<lastmod>2025-06-08T14:30:00+00:00</lastmod>
<loc>https://ukdataservices.co.uk/blog/categories/compliance</loc>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>weekly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://ukdataservices.co.uk/blog/categories/industry-insights.php</loc>
<lastmod>2025-06-08T14:30:00+00:00</lastmod>
<loc>https://ukdataservices.co.uk/blog/categories/industry-insights</loc>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>weekly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://ukdataservices.co.uk/blog/categories/case-studies.php</loc>
<lastmod>2025-06-08T14:30:00+00:00</lastmod>
<loc>https://ukdataservices.co.uk/blog/categories/case-studies</loc>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>weekly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://ukdataservices.co.uk/blog/categories/technology.php</loc>
<lastmod>2025-06-08T14:30:00+00:00</lastmod>
<loc>https://ukdataservices.co.uk/blog/categories/technology</loc>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>weekly</changefreq>
<priority>0.8</priority>
</url>
<!-- Featured Blog Articles -->
<url>
<loc>https://ukdataservices.co.uk/blog/articles/web-scraping-compliance-uk-guide.php</loc>
<lastmod>2025-06-08T14:30:00+00:00</lastmod>
<loc>https://ukdataservices.co.uk/blog/articles/web-scraping-compliance-uk-guide</loc>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>https://ukdataservices.co.uk/blog/articles/competitive-intelligence-roi-metrics.php</loc>
<lastmod>2025-06-05T10:00:00+00:00</lastmod>
<loc>https://ukdataservices.co.uk/blog/articles/competitive-intelligence-roi-metrics</loc>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://ukdataservices.co.uk/blog/articles/retail-price-monitoring-strategies.php</loc>
<lastmod>2025-06-03T09:00:00+00:00</lastmod>
<loc>https://ukdataservices.co.uk/blog/articles/retail-price-monitoring-strategies</loc>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://ukdataservices.co.uk/blog/articles/javascript-heavy-sites-scraping.php</loc>
<lastmod>2025-06-01T11:00:00+00:00</lastmod>
<loc>https://ukdataservices.co.uk/blog/articles/javascript-heavy-sites-scraping</loc>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://ukdataservices.co.uk/blog/articles/data-quality-validation-pipelines.php</loc>
<lastmod>2025-05-29T14:00:00+00:00</lastmod>
<loc>https://ukdataservices.co.uk/blog/articles/data-quality-validation-pipelines</loc>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://ukdataservices.co.uk/blog/articles/financial-services-data-transformation.php</loc>
<lastmod>2025-05-27T16:00:00+00:00</lastmod>
<loc>https://ukdataservices.co.uk/blog/articles/financial-services-data-transformation</loc>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://ukdataservices.co.uk/blog/articles/cloud-native-scraping-architecture.php</loc>
<lastmod>2025-05-25T13:00:00+00:00</lastmod>
<loc>https://ukdataservices.co.uk/blog/articles/cloud-native-scraping-architecture</loc>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://ukdataservices.co.uk/blog/articles/uk-property-market-data-trends.php</loc>
<lastmod>2025-05-22T10:30:00+00:00</lastmod>
<loc>https://ukdataservices.co.uk/blog/articles/uk-property-market-data-trends</loc>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://ukdataservices.co.uk/blog/articles/gdpr-data-minimisation-practices.php</loc>
<lastmod>2025-05-20T15:00:00+00:00</lastmod>
<loc>https://ukdataservices.co.uk/blog/articles/gdpr-data-minimisation-practices</loc>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<!-- Services -->
<url>
<loc>https://ukdataservices.co.uk/services/data-cleaning.php</loc>
<lastmod>2025-06-08T12:00:00+00:00</lastmod>
<loc>https://ukdataservices.co.uk/services/data-cleaning</loc>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://ukdataservices.co.uk/services/price-monitoring.php</loc>
<lastmod>2025-12-07T12:00:00+00:00</lastmod>
<loc>https://ukdataservices.co.uk/services/price-monitoring</loc>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://ukdataservices.co.uk/services/competitive-intelligence.php</loc>
<lastmod>2025-12-07T12:00:00+00:00</lastmod>
<loc>https://ukdataservices.co.uk/services/competitive-intelligence</loc>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<!-- Location Pages -->
<url>
<loc>https://ukdataservices.co.uk/locations/london.php</loc>
<lastmod>2025-12-08T12:00:00+00:00</lastmod>
<loc>https://ukdataservices.co.uk/locations/london</loc>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://ukdataservices.co.uk/locations/manchester.php</loc>
<lastmod>2025-12-08T12:00:00+00:00</lastmod>
<loc>https://ukdataservices.co.uk/locations/manchester</loc>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://ukdataservices.co.uk/locations/birmingham.php</loc>
<lastmod>2025-12-08T12:00:00+00:00</lastmod>
<loc>https://ukdataservices.co.uk/locations/birmingham</loc>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
@@ -205,44 +198,44 @@
<!-- Case Studies -->
<url>
<loc>https://ukdataservices.co.uk/case-studies/</loc>
<lastmod>2025-06-08T12:00:00+00:00</lastmod>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>weekly</changefreq>
<priority>0.8</priority>
</url>
<!-- Legal Pages -->
<url>
<loc>https://ukdataservices.co.uk/privacy-policy.php</loc>
<lastmod>2025-06-08T12:00:00+00:00</lastmod>
<loc>https://ukdataservices.co.uk/privacy-policy</loc>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>quarterly</changefreq>
<priority>0.4</priority>
</url>
<url>
<loc>https://ukdataservices.co.uk/terms-of-service.php</loc>
<lastmod>2025-06-08T12:00:00+00:00</lastmod>
<loc>https://ukdataservices.co.uk/terms-of-service</loc>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>quarterly</changefreq>
<priority>0.4</priority>
</url>
<url>
<loc>https://ukdataservices.co.uk/cookie-policy.php</loc>
<lastmod>2025-06-08T12:00:00+00:00</lastmod>
<loc>https://ukdataservices.co.uk/cookie-policy</loc>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>quarterly</changefreq>
<priority>0.4</priority>
</url>
<url>
<loc>https://ukdataservices.co.uk/gdpr-compliance.php</loc>
<lastmod>2025-06-08T12:00:00+00:00</lastmod>
<loc>https://ukdataservices.co.uk/gdpr-compliance</loc>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>quarterly</changefreq>
<priority>0.6</priority>
</url>
<!-- FAQ Section -->
<url>
<loc>https://ukdataservices.co.uk/faq.php</loc>
<lastmod>2025-06-08T12:00:00+00:00</lastmod>
<loc>https://ukdataservices.co.uk/faq</loc>
<lastmod>2026-01-29T00:00:00+00:00</lastmod>
<changefreq>monthly</changefreq>
<priority>0.6</priority>
</url>