Implement marketing audit recommendations across site

- Add /services → /project-types 301 redirects in .htaccess
- Remove .php extensions from all user-facing links across all pages
- Rewrite homepage hero with benefit-focused H1, subtitle, CTAs, and stats
- Add trust signals section below hero with badges
- Rewrite service cards with benefit-focused copy
- Update FAQ schema to match actual page FAQ content (6 questions)
- Restructure quote form from 5-step to 3-step wizard with sidebar
- Update about page mission statement and CTA copy
- Update project-types page title, H1, and add Organization schema
- Add trust signals and quote layout CSS styles
- Clean sitemap: remove .php extensions, remove blog/search, update dates

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
This commit is contained in:
root
2026-01-29 11:39:22 +00:00
parent d8622b7f9e
commit 9cea601fb3
9 changed files with 628 additions and 561 deletions

706
quote.php
View File

@@ -476,11 +476,11 @@ $breadcrumbs = [
<div class="nav-menu" id="nav-menu">
<a href="/" class="nav-link">Home</a>
<a href="/#services" class="nav-link">Capabilities</a>
<a href="project-types" class="nav-link">Project Types</a>
<a href="about" class="nav-link">About</a>
<a href="blog/" class="nav-link">Blog</a>
<a href="/project-types" class="nav-link">Project Types</a>
<a href="/about" class="nav-link">About</a>
<a href="/blog/" class="nav-link">Blog</a>
<a href="/#contact" class="nav-link">Contact</a>
<a href="quote" class="nav-link cta-button">Request Consultation</a>
<a href="/quote" class="nav-link cta-button">Request Consultation</a>
</div>
<div class="nav-toggle" id="nav-toggle">
<span class="bar"></span>
@@ -502,185 +502,138 @@ $breadcrumbs = [
<!-- Quote Form -->
<section class="quote-form-section">
<div class="container">
<div class="quote-form-container">
<!-- Message Container -->
<div id="message-container" class="message-container">
<div class="message-title"></div>
<ul class="message-list"></ul>
<div class="quote-page-layout">
<!-- Main form -->
<div class="quote-form-main">
<div class="quote-form-container">
<!-- Message Container -->
<div id="message-container" class="message-container">
<div class="message-title"></div>
<ul class="message-list"></ul>
</div>
<form id="quote-form" action="quote-handler.php" method="POST">
<?php
// Session already started at top of file
if (!isset($_SESSION['csrf_token'])) {
$_SESSION['csrf_token'] = bin2hex(random_bytes(32));
}
// Set form start time for bot detection
$_SESSION['form_start_time'] = time();
?>
<input type="hidden" name="csrf_token" value="<?php echo htmlspecialchars($_SESSION['csrf_token']); ?>">
<input type="hidden" name="recaptcha_response" id="recaptchaResponseQuote" value="">
<input type="text" name="website" style="display: none !important; position: absolute !important; left: -9999px !important;" tabindex="-1" autocomplete="off">
<!-- STEP 1: Service & Scale -->
<div class="form-step" id="step-1" data-step="1">
<h2>Step 1: Tell us what you need</h2>
<div class="form-group">
<label for="service_type">What service are you interested in?</label>
<select name="service_type" id="service_type" required>
<option value="">Select a service...</option>
<option value="web-scraping">Web Scraping</option>
<option value="data-cleaning">Data Cleaning</option>
<option value="api-development">API Development</option>
<option value="automation">Automation</option>
<option value="custom">Custom Solution</option>
<option value="other">Other</option>
</select>
</div>
<div class="form-group">
<label for="scale">Estimated scale</label>
<select name="scale" id="scale" required>
<option value="">Select scale...</option>
<option value="small">Small (under 1,000 records)</option>
<option value="medium">Medium (1,000 - 50,000 records)</option>
<option value="large">Large (50,000 - 500,000 records)</option>
<option value="enterprise">Enterprise (500,000+ records)</option>
<option value="unsure">Not sure yet</option>
</select>
</div>
<button type="button" class="btn btn-primary next-step">Next &rarr;</button>
</div>
<!-- STEP 2: Contact & Timeline -->
<div class="form-step" id="step-2" data-step="2" style="display:none;">
<h2>Step 2: Your details</h2>
<div class="form-group">
<label for="quote-name">Your name</label>
<input type="text" name="name" id="quote-name" required>
</div>
<div class="form-group">
<label for="quote-email">Email address</label>
<input type="email" name="email" id="quote-email" required>
</div>
<div class="form-group">
<label for="quote-company">Company name</label>
<input type="text" name="company" id="quote-company">
</div>
<div class="form-group">
<label for="timeline">When do you need this?</label>
<select name="timeline" id="timeline" required>
<option value="">Select timeline...</option>
<option value="asap">As soon as possible</option>
<option value="2weeks">Within 2 weeks</option>
<option value="1month">Within a month</option>
<option value="flexible">Flexible / No rush</option>
</select>
</div>
<div class="form-buttons">
<button type="button" class="btn btn-secondary prev-step">&larr; Back</button>
<button type="button" class="btn btn-primary next-step">Next &rarr;</button>
</div>
</div>
<!-- STEP 3: Project Details -->
<div class="form-step" id="step-3" data-step="3" style="display:none;">
<h2>Step 3: Project details</h2>
<div class="form-group">
<label for="website_urls">Target website(s)</label>
<input type="text" name="data_sources" id="website_urls" placeholder="e.g., competitor.com, amazon.co.uk">
</div>
<div class="form-group">
<label for="quote-requirements">Detailed requirements <span class="optional">(optional)</span></label>
<textarea name="requirements" id="quote-requirements" rows="5" placeholder="Tell us more about what data you need, how often, what format..."></textarea>
</div>
<div class="form-buttons">
<button type="button" class="btn btn-secondary prev-step">&larr; Back</button>
<button type="submit" class="btn btn-primary">Get Your Free Proposal</button>
</div>
</div>
</form>
</div>
</div>
<form id="quote-form" action="quote-handler.php" method="POST">
<?php
// Session already started at top of file
if (!isset($_SESSION['csrf_token'])) {
$_SESSION['csrf_token'] = bin2hex(random_bytes(32));
}
// Set form start time for bot detection
$_SESSION['form_start_time'] = time();
?>
<input type="hidden" name="csrf_token" value="<?php echo htmlspecialchars($_SESSION['csrf_token']); ?>">
<!-- reCAPTCHA response field -->
<input type="hidden" name="recaptcha_response" id="recaptchaResponseQuote" value="">
<!-- Honeypot field for spam protection -->
<input type="text" name="website" style="display: none !important; position: absolute !important; left: -9999px !important;" tabindex="-1" autocomplete="off">
<!-- Step 1: Project Type -->
<div class="form-step">
<div class="step-title">
<span class="step-number">1</span>
What type of data services do you need? <span class="required-indicator">*</span>
</div>
<div class="checkbox-group">
<label class="checkbox-item">
<input type="checkbox" name="services[]" value="web-scraping">
<span>Web Scraping & Data Extraction</span>
</label>
<label class="checkbox-item">
<input type="checkbox" name="services[]" value="business-intelligence">
<span>Business Intelligence & Analytics</span>
</label>
<label class="checkbox-item">
<input type="checkbox" name="services[]" value="data-processing">
<span>Data Processing & Cleaning</span>
</label>
<label class="checkbox-item">
<input type="checkbox" name="services[]" value="automation">
<span>Automation & APIs</span>
</label>
<label class="checkbox-item">
<input type="checkbox" name="services[]" value="consulting">
<span>Custom Development</span>
</label>
<label class="checkbox-item">
<input type="checkbox" name="services[]" value="other">
<span>Other (please specify below)</span>
</label>
</div>
<!-- Sidebar -->
<aside class="quote-sidebar">
<div class="testimonial-card">
<blockquote>
<p>"UK Data Services transformed how we track competitor pricing. The data is accurate, timely, and has directly impacted our revenue."</p>
<cite>— Client Testimonial</cite>
</blockquote>
</div>
<!-- Step 2: Project Scale -->
<div class="form-step">
<div class="step-title">
<span class="step-number">2</span>
What's the scale of your project? <span class="required-indicator">*</span>
</div>
<div class="radio-group">
<label class="radio-item">
<input type="radio" name="project_scale" value="small">
<div>
<strong>Small Project</strong><br>
<small>One-time extraction, < 10k records</small>
</div>
</label>
<label class="radio-item">
<input type="radio" name="project_scale" value="medium">
<div>
<strong>Medium Project</strong><br>
<small>Regular updates, 10k-100k records</small>
</div>
</label>
<label class="radio-item">
<input type="radio" name="project_scale" value="large">
<div>
<strong>Large Project</strong><br>
<small>Ongoing service, 100k+ records</small>
</div>
</label>
<label class="radio-item">
<input type="radio" name="project_scale" value="enterprise">
<div>
<strong>Enterprise</strong><br>
<small>Complex multi-source solution</small>
</div>
</label>
</div>
<div class="what-happens-next">
<h3>What happens next?</h3>
<ol>
<li><strong>We review your request</strong> — our team assesses your requirements</li>
<li><strong>You receive a detailed proposal</strong> — within 24 hours</li>
<li><strong>Free consultation call</strong> — we schedule a call to discuss your project</li>
</ol>
</div>
<!-- Step 3: Timeline -->
<div class="form-step">
<div class="step-title">
<span class="step-number">3</span>
When do you need this completed? <span class="required-indicator">*</span>
</div>
<div class="radio-group">
<label class="radio-item">
<input type="radio" name="timeline" value="asap">
<span>ASAP (Rush job)</span>
</label>
<label class="radio-item">
<input type="radio" name="timeline" value="1-week">
<span>Within 1 week</span>
</label>
<label class="radio-item">
<input type="radio" name="timeline" value="2-4-weeks">
<span>2-4 weeks</span>
</label>
<label class="radio-item">
<input type="radio" name="timeline" value="flexible">
<span>Flexible timeline</span>
</label>
</div>
</div>
<!-- Step 4: Contact Information -->
<div class="form-step">
<div class="step-title">
<span class="step-number">4</span>
Your contact information
</div>
<div class="form-row">
<div class="form-group">
<label for="quote-name">Full Name *</label>
<input type="text" id="quote-name" name="name" required>
</div>
<div class="form-group">
<label for="quote-email">Email Address *</label>
<input type="email" id="quote-email" name="email" required>
</div>
</div>
<div class="form-row">
<div class="form-group">
<label for="quote-company">Company</label>
<input type="text" id="quote-company" name="company">
</div>
<div class="form-group">
<label for="quote-phone">Phone Number</label>
<input type="tel" id="quote-phone" name="phone">
</div>
</div>
</div>
<!-- Step 5: Project Details -->
<div class="form-step">
<div class="step-title">
<span class="step-number">5</span>
Project details
</div>
<div class="form-group">
<label for="quote-sources">Data Sources (websites, APIs, databases)</label>
<textarea id="quote-sources" name="data_sources" rows="3" placeholder="Please list the websites, APIs, or data sources you need us to work with..."></textarea>
</div>
<div class="form-group">
<label for="quote-requirements">Detailed Requirements *</label>
<textarea id="quote-requirements" name="requirements" rows="5" required placeholder="Please describe your project in detail: what data you need, how you plan to use it, any specific format requirements, delivery preferences, etc."></textarea>
</div>
<div class="form-group">
<label for="quote-budget">Estimated Budget Range (Optional)</label>
<select id="quote-budget" name="budget">
<option value="">Select budget range...</option>
<option value="under-1k">Under £1,000</option>
<option value="1k-5k">£1,000 - £5,000</option>
<option value="5k-10k">£5,000 - £10,000</option>
<option value="10k-25k">£10,000 - £25,000</option>
<option value="25k-50k">£25,000 - £50,000</option>
<option value="50k-plus">£50,000+</option>
<option value="discuss">Let's discuss</option>
</select>
</div>
</div>
<!-- Submit -->
<button type="submit" class="btn btn-primary btn-full">Get My Free Quote</button>
</form>
</aside>
</div>
</div>
</section>
@@ -752,245 +705,188 @@ $breadcrumbs = [
<!-- Scripts -->
<script src="assets/js/main.js"></script>
<script>
// Enhanced quote form functionality
document.addEventListener('DOMContentLoaded', function() {
const checkboxItems = document.querySelectorAll('.checkbox-item');
const radioItems = document.querySelectorAll('.radio-item');
// Handle checkbox styling
checkboxItems.forEach(item => {
const checkbox = item.querySelector('input[type="checkbox"]');
checkbox.addEventListener('change', function() {
if (this.checked) {
item.classList.add('checked');
document.addEventListener('DOMContentLoaded', function() {
const steps = document.querySelectorAll('.form-step');
const nextBtns = document.querySelectorAll('.next-step');
const prevBtns = document.querySelectorAll('.prev-step');
nextBtns.forEach(btn => {
btn.addEventListener('click', function() {
const current = this.closest('.form-step');
const currentStep = parseInt(current.dataset.step);
const requiredFields = current.querySelectorAll('[required]');
let valid = true;
requiredFields.forEach(field => {
if (!field.value) {
field.classList.add('error');
valid = false;
} else {
item.classList.remove('checked');
field.classList.remove('error');
}
});
if (!valid) return;
current.style.display = 'none';
document.querySelector('[data-step="' + (currentStep + 1) + '"]').style.display = 'block';
});
// Handle radio button styling
radioItems.forEach(item => {
const radio = item.querySelector('input[type="radio"]');
radio.addEventListener('change', function() {
// Remove checked class from all items in the same group
const groupName = this.name;
document.querySelectorAll(`input[name="${groupName}"]`).forEach(r => {
r.closest('.radio-item').classList.remove('checked');
});
// Add checked class to selected item
if (this.checked) {
item.classList.add('checked');
}
});
});
prevBtns.forEach(btn => {
btn.addEventListener('click', function() {
const current = this.closest('.form-step');
const currentStep = parseInt(current.dataset.step);
current.style.display = 'none';
document.querySelector('[data-step="' + (currentStep - 1) + '"]').style.display = 'block';
});
// Message display functions
function showMessage(type, title, messages) {
const container = document.getElementById('message-container');
const titleEl = container.querySelector('.message-title');
const listEl = container.querySelector('.message-list');
// Reset classes
container.className = 'message-container';
container.classList.add(type);
// Set content
titleEl.textContent = title;
listEl.innerHTML = '';
if (Array.isArray(messages)) {
messages.forEach(msg => {
const li = document.createElement('li');
li.textContent = msg;
listEl.appendChild(li);
});
} else {
});
// Message display functions
function showMessage(type, title, messages) {
const container = document.getElementById('message-container');
const titleEl = container.querySelector('.message-title');
const listEl = container.querySelector('.message-list');
container.className = 'message-container';
container.classList.add(type);
titleEl.textContent = title;
listEl.innerHTML = '';
if (Array.isArray(messages)) {
messages.forEach(msg => {
const li = document.createElement('li');
li.textContent = messages;
li.textContent = msg;
listEl.appendChild(li);
}
// Show with animation
container.classList.add('show');
// Scroll to message
container.scrollIntoView({ behavior: 'smooth', block: 'nearest' });
}
function hideMessage() {
const container = document.getElementById('message-container');
container.classList.remove('show');
}
// Enhanced form submission with reCAPTCHA
const quoteForm = document.getElementById('quote-form');
// Track form interactions
let formInteractions = {
mouseMovements: 0,
keystrokes: 0,
focusEvents: 0,
startTime: Date.now(),
fields: {}
};
// Add hidden timestamp field
const timestampField = document.createElement('input');
timestampField.type = 'hidden';
timestampField.name = 'form_timestamp';
timestampField.value = Date.now();
quoteForm.appendChild(timestampField);
// Add hidden interaction token
const interactionToken = document.createElement('input');
interactionToken.type = 'hidden';
interactionToken.name = 'interaction_token';
quoteForm.appendChild(interactionToken);
// Track mouse movements
document.addEventListener('mousemove', function() {
if (formInteractions.mouseMovements < 100) {
formInteractions.mouseMovements++;
}
});
// Track form field interactions
quoteForm.querySelectorAll('input, textarea, select').forEach(field => {
field.addEventListener('keydown', function() {
formInteractions.keystrokes++;
});
field.addEventListener('focus', function() {
formInteractions.focusEvents++;
});
} else {
const li = document.createElement('li');
li.textContent = messages;
listEl.appendChild(li);
}
container.classList.add('show');
container.scrollIntoView({ behavior: 'smooth', block: 'nearest' });
}
function hideMessage() {
const container = document.getElementById('message-container');
container.classList.remove('show');
}
// Form submission with reCAPTCHA
const quoteForm = document.getElementById('quote-form');
// Track form interactions for bot detection
let formInteractions = {
mouseMovements: 0,
keystrokes: 0,
focusEvents: 0,
startTime: Date.now(),
fields: {}
};
const timestampField = document.createElement('input');
timestampField.type = 'hidden';
timestampField.name = 'form_timestamp';
timestampField.value = Date.now();
quoteForm.appendChild(timestampField);
const interactionToken = document.createElement('input');
interactionToken.type = 'hidden';
interactionToken.name = 'interaction_token';
quoteForm.appendChild(interactionToken);
document.addEventListener('mousemove', function() {
if (formInteractions.mouseMovements < 100) {
formInteractions.mouseMovements++;
}
});
quoteForm.querySelectorAll('input, textarea, select').forEach(field => {
field.addEventListener('keydown', function() {
formInteractions.keystrokes++;
});
quoteForm.addEventListener('submit', function(e) {
e.preventDefault();
// Calculate interaction score
const timeSpent = Date.now() - formInteractions.startTime;
const interactionScore = Math.min(100,
(timeSpent > 5000 ? 20 : 0) +
(formInteractions.mouseMovements > 10 ? 20 : 0) +
(formInteractions.keystrokes > 20 ? 20 : 0) +
(formInteractions.focusEvents > 3 ? 10 : 0)
);
// Set interaction token
interactionToken.value = btoa(JSON.stringify({
score: interactionScore,
time: timeSpent,
interactions: formInteractions.mouseMovements + formInteractions.keystrokes + formInteractions.focusEvents
}));
// Validate form
const services = document.querySelectorAll('input[name="services[]"]:checked');
const projectScale = document.querySelector('input[name="project_scale"]:checked');
const timeline = document.querySelector('input[name="timeline"]:checked');
const name = document.getElementById('quote-name').value.trim();
const email = document.getElementById('quote-email').value.trim();
const requirements = document.getElementById('quote-requirements').value.trim();
let errors = [];
if (services.length === 0) {
errors.push('Please select at least one service');
}
if (!projectScale) {
errors.push('Please select a project scale');
}
if (!timeline) {
errors.push('Please select a timeline');
}
if (!name || name.length < 2) {
errors.push('Please enter your full name');
}
if (!email || !email.includes('@')) {
errors.push('Please enter a valid email address');
}
if (!requirements || requirements.length < 20) {
errors.push('Please provide detailed project requirements (minimum 20 characters)');
}
if (errors.length > 0) {
showMessage('error', 'Please complete the following required fields:', errors);
return;
}
// Hide any existing error messages
hideMessage();
// Execute reCAPTCHA
const self = this;
grecaptcha.ready(function() {
grecaptcha.execute('<?php echo RECAPTCHA_SITE_KEY; ?>', {action: 'quote'}).then(function(token) {
document.getElementById('recaptchaResponseQuote').value = token;
// Submit form
const submitButton = self.querySelector('button[type="submit"]');
const originalText = submitButton.textContent;
submitButton.textContent = 'Sending Quote Request...';
submitButton.disabled = true;
const formData = new FormData(self);
fetch('quote-handler.php', {
method: 'POST',
body: formData,
credentials: 'same-origin',
headers: {
'X-Requested-With': 'XMLHttpRequest'
}
})
.then(response => response.json())
.then(data => {
if (data.success) {
showMessage('success', 'Thank you!', 'Your quote request has been sent successfully. We will get back to you within 24 hours with a detailed proposal.');
self.reset();
// Reset interaction tracking
formInteractions = {
mouseMovements: 0,
keystrokes: 0,
focusEvents: 0,
startTime: Date.now(),
fields: {}
};
// Reset styling
checkboxItems.forEach(item => item.classList.remove('checked'));
radioItems.forEach(item => item.classList.remove('checked'));
// Scroll to top after success
window.scrollTo({ top: 0, behavior: 'smooth' });
} else {
// Parse error message if it contains multiple validation errors
let errorMessages = [];
if (data.message.includes('. ')) {
errorMessages = data.message.split('. ').filter(msg => msg.trim());
} else {
errorMessages = [data.message];
}
showMessage('error', 'There was a problem with your submission:', errorMessages);
}
})
.catch(error => {
console.error('Error:', error);
showMessage('error', 'Connection Error', 'There was an error sending your quote request. Please check your internet connection and try again, or contact us directly at info@ukdataservices.co.uk');
})
.finally(() => {
submitButton.textContent = originalText;
submitButton.disabled = false;
});
field.addEventListener('focus', function() {
formInteractions.focusEvents++;
});
});
quoteForm.addEventListener('submit', function(e) {
e.preventDefault();
const timeSpent = Date.now() - formInteractions.startTime;
const interactionScore = Math.min(100,
(timeSpent > 5000 ? 20 : 0) +
(formInteractions.mouseMovements > 10 ? 20 : 0) +
(formInteractions.keystrokes > 20 ? 20 : 0) +
(formInteractions.focusEvents > 3 ? 10 : 0)
);
interactionToken.value = btoa(JSON.stringify({
score: interactionScore,
time: timeSpent,
interactions: formInteractions.mouseMovements + formInteractions.keystrokes + formInteractions.focusEvents
}));
const name = document.getElementById('quote-name').value.trim();
const email = document.getElementById('quote-email').value.trim();
let errors = [];
if (!name || name.length < 2) {
errors.push('Please enter your name');
}
if (!email || !email.includes('@')) {
errors.push('Please enter a valid email address');
}
if (errors.length > 0) {
showMessage('error', 'Please complete the following:', errors);
return;
}
hideMessage();
const self = this;
grecaptcha.ready(function() {
grecaptcha.execute('<?php echo RECAPTCHA_SITE_KEY; ?>', {action: 'quote'}).then(function(token) {
document.getElementById('recaptchaResponseQuote').value = token;
const submitButton = self.querySelector('button[type="submit"]');
const originalText = submitButton.textContent;
submitButton.textContent = 'Sending...';
submitButton.disabled = true;
const formData = new FormData(self);
fetch('quote-handler.php', {
method: 'POST',
body: formData,
credentials: 'same-origin',
headers: {
'X-Requested-With': 'XMLHttpRequest'
}
})
.then(response => response.json())
.then(data => {
if (data.success) {
showMessage('success', 'Thank you!', 'Your quote request has been sent successfully. We will get back to you within 24 hours with a detailed proposal.');
self.reset();
document.querySelectorAll('.form-step').forEach(s => s.style.display = 'none');
document.querySelector('[data-step="1"]').style.display = 'block';
window.scrollTo({ top: 0, behavior: 'smooth' });
} else {
let errorMessages = data.message.includes('. ') ? data.message.split('. ').filter(msg => msg.trim()) : [data.message];
showMessage('error', 'There was a problem:', errorMessages);
}
})
.catch(error => {
console.error('Error:', error);
showMessage('error', 'Connection Error', 'There was an error sending your request. Please try again or contact us at info@ukdataservices.co.uk');
})
.finally(() => {
submitButton.textContent = originalText;
submitButton.disabled = false;
});
});
});
});
});
</script>
</body>
</html>