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Implement marketing audit recommendations across site

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- Add /services → /project-types 301 redirects in .htaccess
- Remove .php extensions from all user-facing links across all pages
- Rewrite homepage hero with benefit-focused H1, subtitle, CTAs, and stats
- Add trust signals section below hero with badges
- Rewrite service cards with benefit-focused copy
- Update FAQ schema to match actual page FAQ content (6 questions)
- Restructure quote form from 5-step to 3-step wizard with sidebar
- Update about page mission statement and CTA copy
- Update project-types page title, H1, and add Organization schema
- Add trust signals and quote layout CSS styles
- Clean sitemap: remove .php extensions, remove blog/search, update dates

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
This commit is contained in:
root
2026-01-29 11:39:22 +00:00
parent d8622b7f9e
commit 9cea601fb3
9 changed files with 628 additions and 561 deletions
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47
project-types.php
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@@ -6,8 +6,8 @@ header('X-XSS-Protection: 1; mode=block');
header('Strict-Transport-Security: max-age=31536000; includeSubDomains');
header('Referrer-Policy: strict-origin-when-cross-origin');
$page_title = "Project Types | UK Data Services - Development Portfolio";
$page_description = "Discover the diverse range of C# development projects we've undertaken, from web scraping frameworks to business intelligence systems and environmental data processing.";
$page_title = "Web Scraping & Data Services | Project Types | UK Data Services";
$page_description = "Explore the data solutions we've delivered for UK businesses — from web scraping frameworks to business intelligence systems and automation.";
$canonical_url = "https://ukdataservices.co.uk/project-types";
// Breadcrumb navigation
@@ -291,6 +291,35 @@ $breadcrumbs = [
}
</style>
<?php include($_SERVER['DOCUMENT_ROOT'] . '/includes/breadcrumb-schema.php'); ?>
<!-- Organization Schema -->
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://ukdataservices.co.uk#organization",
"name": "UK Data Services",
"url": "https://ukdataservices.co.uk",
"logo": "https://ukdataservices.co.uk/assets/images/ukds-main-logo.png",
"description": "Professional web scraping, data extraction, and automation services for UK businesses.",
"address": {
"@type": "PostalAddress",
"addressLocality": "London",
"addressRegion": "England",
"postalCode": "EC1A 1BB",
"addressCountry": "GB"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "sales",
"url": "https://ukdataservices.co.uk/quote"
},
"sameAs": [
"https://www.linkedin.com/company/uk-data-services",
"https://twitter.com/ukdataservices"
]
}
</script>
</head>
<body>
<!-- Skip to content link for accessibility -->
@@ -307,11 +336,11 @@ $breadcrumbs = [
<div class="nav-menu" id="nav-menu">
<a href="/" class="nav-link">Home</a>
<a href="/#services" class="nav-link">Capabilities</a>
<a href="project-types" class="nav-link">Project Types</a>
<a href="about" class="nav-link">About</a>
<a href="blog/" class="nav-link">Blog</a>
<a href="/project-types" class="nav-link">Project Types</a>
<a href="/about" class="nav-link">About</a>
<a href="/blog/" class="nav-link">Blog</a>
<a href="/#contact" class="nav-link">Contact</a>
<a href="quote" class="nav-link cta-button">Request Consultation</a>
<a href="/quote" class="nav-link cta-button">Request Consultation</a>
</div>
<div class="nav-toggle" id="nav-toggle">
<span class="bar"></span>
@@ -325,8 +354,8 @@ $breadcrumbs = [
<main id="main-content">
<section class="project-types-hero">
<div class="container">
<h1>Types of Projects We Have Undertaken</h1>
<p>Our development team has extensive experience across a diverse range of C# applications, from specialised data extraction tools to enterprise-level automation systems.</p>
<h1>Data Solutions We've Delivered for UK Businesses</h1>
<p>Our development team has extensive experience across a diverse range of data applications, from specialised data extraction tools to enterprise-level automation systems.</p>
</div>
</section>
@@ -805,7 +834,7 @@ $breadcrumbs = [
Let's explore how our expertise can help transform your business requirements into efficient, reliable solutions
</p>
<div style="display: flex; gap: 20px; justify-content: center; flex-wrap: wrap;">
<a href="quote" class="btn btn-primary">Request Consultation</a>
<a href="/quote" class="btn btn-primary">Request Consultation</a>
<a href="/#contact" class="btn btn-secondary">Contact Us</a>
</div>
</div>