Implement marketing audit recommendations across site

- Add /services → /project-types 301 redirects in .htaccess
- Remove .php extensions from all user-facing links across all pages
- Rewrite homepage hero with benefit-focused H1, subtitle, CTAs, and stats
- Add trust signals section below hero with badges
- Rewrite service cards with benefit-focused copy
- Update FAQ schema to match actual page FAQ content (6 questions)
- Restructure quote form from 5-step to 3-step wizard with sidebar
- Update about page mission statement and CTA copy
- Update project-types page title, H1, and add Organization schema
- Add trust signals and quote layout CSS styles
- Clean sitemap: remove .php extensions, remove blog/search, update dates

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>

about.php

@@ -201,11 +201,11 @@ $breadcrumbs = [
             <div class="nav-menu" id="nav-menu">
                 <a href="/" class="nav-link">Home</a>
                 <a href="/#services" class="nav-link">Capabilities</a>
-                <a href="project-types" class="nav-link">Project Types</a>
-                <a href="about" class="nav-link">About</a>
-                <a href="blog/" class="nav-link">Blog</a>
+                <a href="/project-types" class="nav-link">Project Types</a>
+                <a href="/about" class="nav-link">About</a>
+                <a href="/blog/" class="nav-link">Blog</a>
                 <a href="/#contact" class="nav-link">Contact</a>
-                <a href="quote" class="nav-link cta-button">Request Consultation</a>
+                <a href="/quote" class="nav-link cta-button">Request Consultation</a>
             </div>
             <div class="nav-toggle" id="nav-toggle">
                 <span class="bar"></span>
@@ -330,10 +330,10 @@ $breadcrumbs = [
             <div style="max-width: 800px; margin: 0 auto; text-align: center;">
                 <h2 style="margin-bottom: 30px;">Our Mission</h2>
                 <p style="font-size: 1.3rem; line-height: 1.6; color: #333; margin-bottom: 40px; font-weight: 500;">
-                    "To democratise access to web data and transform how businesses make decisions through accurate, actionable, and ethically-sourced information."
+                    We believe every UK business should be able to see what's really happening in their market — not just the ones with in-house data teams. We make that possible.
                 </p>
                 <p style="font-size: 1.1rem; line-height: 1.6; color: #666;">
-                    We believe that every business, regardless of size, should have access to the data insights that drive competitive advantage. Our mission is to bridge the gap between complex web data and practical business intelligence, enabling our clients to make informed decisions that drive growth and innovation.
+                    Our mission is to bridge the gap between complex web data and practical business intelligence, enabling our clients to make informed decisions that drive growth and innovation.
                 </p>
             </div>
         </div>
@@ -436,10 +436,10 @@ $breadcrumbs = [
         <div class="container">
             <h2 style="margin-bottom: 20px;">Ready to Work Together?</h2>
             <p style="font-size: 1.2rem; color: #666; margin-bottom: 40px;">
-                Let's discuss how our expertise can help transform your data challenges into opportunities
+                Tell us about your data challenge and we'll show you what's possible.
             </p>
             <div style="display: flex; gap: 20px; justify-content: center; flex-wrap: wrap;">
-                <a href="quote" class="btn btn-primary">Get Free Quote</a>
+                <a href="/quote" class="btn btn-primary">Get Your Free Data Proposal</a>
                 <a href="/#contact" class="btn btn-secondary">Contact Us</a>
             </div>
         </div>