diff --git a/blog/articles/business-intelligence-dashboard-design.php b/blog/articles/business-intelligence-dashboard-design.php
index 195f581..cf8aab7 100644
--- a/blog/articles/business-intelligence-dashboard-design.php
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$article_title = "BI Dashboard Design: 2025 UX Best Practices";
-$article_description = "Design effective BI & competitive intelligence dashboards. Our guide covers 2025 UX best practices for data display, user feedback, and actionable insig...";
+$article_description = "How to design effective business intelligence dashboards that turn complex data into clear decisions. Practical guide for UK data teams.";
$article_keywords = "business intelligence dashboard, BI dashboard design, data visualisation, dashboard UX, analytics dashboard, KPI dashboard";
$article_author = "David Martinez";
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diff --git a/blog/articles/data-quality-validation-pipelines.php b/blog/articles/data-quality-validation-pipelines.php
index 27bbbdf..15c1261 100644
--- a/blog/articles/data-quality-validation-pipelines.php
+++ b/blog/articles/data-quality-validation-pipelines.php
@@ -105,8 +105,8 @@ $read_time = 9;
9 min read
Inaccurate data leads to flawed analysis and poor strategic decisions. This guide provides a deep dive into the advanced statistical validation methods required to ensure data integrity. We'll cover core techniques, from outlier detection to distributional analysis, and show how to build them into a robust data quality pipeline—a critical step for any data-driven organisation, especially when using data from sources like web scraping.A Practical Guide to Advanced Statistical Validation for Data Accuracy
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Inaccurate data leads to flawed analysis and poor strategic decisions. This guide provides a deep dive into the advanced statistical validation methods required to ensure data integrity. We'll cover core techniques, from outlier detection to distributional analysis, and show how to build them into a robust data quality pipeline—a critical step for any data-driven organisation, especially when using data from sources like web scraping.
For data acquired via our web scraping services, statistical validation is crucial for identifying collection errors, format inconsistencies, or outliers (e.g., a product price of £0.01). It transforms raw scraped data into reliable business intelligence.
+For data acquired via our web scraping services, statistical validation is crucial for identifying collection errors, format inconsistencies, or outliers (e.g., a product price of £0.01). It transforms raw scraped data into reliable business intelligence.
At its core, advanced statistical validation is the critical process that uses statistical models to identify anomalies, inconsistencies, and errors within a dataset. Unlike simple rule-based checks (e.g., checking if a field is empty), it evaluates the distribution, relationships, and patterns in the data to flag sophisticated quality issues.
+ +At its core, advanced statistical validation is the critical process that uses statistical models to identify anomalies, inconsistencies, and errors within a dataset. Unlike simple rule-based checks (e.g., checking if a field is empty), it evaluates the distribution, relationships, and patterns in the data to flag sophisticated quality issues.