Implement comprehensive SEO infrastructure and new service pages
Phase 1 - Schema Markup: - Add reusable schema components in /includes/schema/ - organization-schema.php for site-wide Organization structured data - service-schema.php with generator function and predefined configs - local-business-schema.php for location pages with geo coordinates - faq-schema.php with FAQPage generator and common FAQ sets - article-schema.php for blog posts with BlogPosting schema - review-schema.php with AggregateRating and testimonials Phase 6 - Meta Tags & Helpers: - meta-tags.php: Complete meta tag generator (OG, Twitter, article) - canonical.php: URL normalization and canonical tag helper - url-config.php: Centralized URL mapping for internal linking Phase 7 - Internal Linking Components: - related-services.php: Cross-linking component for service pages - location-cta.php: Location links component for service pages Phase 3 - New Service Pages: - property-data-extraction.php: UK property data extraction service - financial-data-services.php: FCA-aware financial data services Phase 5 & 8 - Technical SEO: - Update robots.txt with improved blocking rules - Update sitemap.php with clean URLs and new pages - Update sitemap-services.xml with new service pages - Add new services to footer navigation 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
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includes/schema/service-schema.php
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includes/schema/service-schema.php
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<?php
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/**
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* Service Schema Component
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* Generates Service structured data for improved SEO
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*
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* Usage:
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* $serviceData = [
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* 'name' => 'Web Scraping Services',
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* 'description' => 'Professional web scraping services...',
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* 'url' => 'https://ukdataservices.co.uk/services/web-scraping',
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* 'serviceType' => 'Web Scraping',
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* 'priceRange' => '500-50000',
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* 'features' => ['Feature 1', 'Feature 2']
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* ];
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* include($_SERVER['DOCUMENT_ROOT'] . '/includes/schema/service-schema.php');
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*/
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/**
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* Generate Service Schema JSON-LD
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*
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* @param string $serviceName The name of the service
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* @param string $serviceDescription A detailed description of the service
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* @param string $serviceUrl The canonical URL of the service page
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* @param string $serviceType The type/category of service
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* @param string|null $priceRange Optional price range (e.g., "500-50000")
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* @param array $features Optional array of service features
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* @return string JSON-LD script tag
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*/
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function generateServiceSchema($serviceName, $serviceDescription, $serviceUrl, $serviceType, $priceRange = null, $features = []) {
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$schema = [
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'@context' => 'https://schema.org',
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'@type' => 'Service',
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'@id' => $serviceUrl . '#service',
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'name' => $serviceName,
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'description' => $serviceDescription,
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'url' => $serviceUrl,
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'serviceType' => $serviceType,
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'provider' => [
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'@type' => 'Organization',
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'@id' => 'https://ukdataservices.co.uk/#organization',
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'name' => 'UK Data Services',
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'url' => 'https://ukdataservices.co.uk'
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],
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'areaServed' => [
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'@type' => 'Country',
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'name' => 'United Kingdom'
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],
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'availableChannel' => [
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'@type' => 'ServiceChannel',
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'serviceUrl' => 'https://ukdataservices.co.uk/quote',
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'servicePhone' => '+44 1692 689150',
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'availableLanguage' => 'English'
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]
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];
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// Add price specification if provided
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if ($priceRange) {
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$prices = explode('-', $priceRange);
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$schema['offers'] = [
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'@type' => 'Offer',
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'priceCurrency' => 'GBP',
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'priceSpecification' => [
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'@type' => 'PriceSpecification',
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'minPrice' => (float)$prices[0],
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'maxPrice' => isset($prices[1]) ? (float)$prices[1] : null,
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'priceCurrency' => 'GBP'
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],
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'availability' => 'https://schema.org/InStock',
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'validFrom' => date('Y-m-d')
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];
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}
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// Add features/service output if provided
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if (!empty($features)) {
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$schema['hasOfferCatalog'] = [
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'@type' => 'OfferCatalog',
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'name' => $serviceName . ' Features',
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'itemListElement' => array_map(function($feature) {
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return [
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'@type' => 'Offer',
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'itemOffered' => [
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'@type' => 'Service',
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'name' => $feature
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]
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];
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}, $features)
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];
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}
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return '<script type="application/ld+json">' . "\n" .
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json_encode($schema, JSON_PRETTY_PRINT | JSON_UNESCAPED_SLASHES) . "\n" .
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'</script>';
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}
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/**
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* Predefined service configurations for consistency
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*/
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$serviceConfigs = [
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'web-scraping' => [
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'name' => 'Web Scraping Services UK',
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'description' => 'Professional web scraping and data extraction services for UK businesses. Automated data collection from websites with 99.8% accuracy and full GDPR compliance.',
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'url' => 'https://ukdataservices.co.uk/services/web-scraping',
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'serviceType' => 'Web Scraping',
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'priceRange' => '500-50000',
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'features' => [
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'Automated data extraction',
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'Real-time monitoring',
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'GDPR-compliant collection',
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'Custom API delivery',
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'Multi-format output'
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]
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],
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'competitive-intelligence' => [
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'name' => 'Competitive Intelligence Services UK',
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'description' => 'Strategic competitive intelligence and market analysis services. Monitor competitors, track market trends, and gain actionable business insights.',
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'url' => 'https://ukdataservices.co.uk/services/competitive-intelligence',
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'serviceType' => 'Competitive Intelligence',
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'priceRange' => '1000-25000',
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'features' => [
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'Competitor monitoring',
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'Market trend analysis',
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'Price tracking',
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'Product intelligence',
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'Strategic reporting'
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]
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],
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'price-monitoring' => [
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'name' => 'Price Monitoring Services UK',
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'description' => 'Real-time price monitoring and competitor price tracking services. E-commerce pricing intelligence for UK retailers and brands.',
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'url' => 'https://ukdataservices.co.uk/services/price-monitoring',
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'serviceType' => 'Price Monitoring',
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'priceRange' => '500-15000',
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'features' => [
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'Real-time price tracking',
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'Competitor price alerts',
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'MAP monitoring',
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'Historical price analysis',
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'Automated reporting'
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]
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],
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'data-cleaning' => [
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'name' => 'Data Cleaning & Validation Services UK',
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'description' => 'Professional data cleaning, validation, and standardisation services. Transform messy data into accurate, structured datasets.',
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'url' => 'https://ukdataservices.co.uk/services/data-cleaning',
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'serviceType' => 'Data Cleaning',
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'priceRange' => '500-20000',
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'features' => [
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'Duplicate removal',
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'Data standardisation',
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'Format validation',
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'Error correction',
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'Quality assurance'
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]
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],
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'data-analytics' => [
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'name' => 'Data Analytics Services UK',
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'description' => 'Business intelligence and data analytics solutions for UK enterprises. Transform raw data into actionable insights.',
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'url' => 'https://ukdataservices.co.uk/services/data-analytics',
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'serviceType' => 'Data Analytics',
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'priceRange' => '1000-30000',
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'features' => [
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'Business intelligence',
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'Predictive analytics',
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'Custom dashboards',
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'Data visualisation',
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'Strategic insights'
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]
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],
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'api-development' => [
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'name' => 'API Development Services UK',
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'description' => 'Custom API development and data integration services. Build robust APIs to connect your systems and automate data workflows.',
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'url' => 'https://ukdataservices.co.uk/services/api-development',
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'serviceType' => 'API Development',
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'priceRange' => '2000-40000',
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'features' => [
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'Custom API design',
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'System integration',
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'Real-time data feeds',
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'Authentication systems',
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'Documentation'
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]
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],
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'property-data-extraction' => [
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'name' => 'UK Property Data Extraction Services',
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'description' => 'Professional property data extraction from UK property portals including Rightmove, Zoopla, and OnTheMarket. GDPR-compliant property market intelligence.',
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'url' => 'https://ukdataservices.co.uk/services/property-data-extraction',
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'serviceType' => 'Property Data Extraction',
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'priceRange' => '1000-25000',
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'features' => [
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'Property portal data extraction',
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'Market analysis',
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'Investment research data',
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'Rental market intelligence',
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'Commercial property data'
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]
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],
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'financial-data-services' => [
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'name' => 'Financial Data Services UK',
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'description' => 'FCA-aware financial data services for hedge funds, asset managers, and investment firms. Market data extraction and alternative data solutions.',
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'url' => 'https://ukdataservices.co.uk/services/financial-data-services',
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'serviceType' => 'Financial Data Services',
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'priceRange' => '5000-100000',
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'features' => [
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'Market data extraction',
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'Alternative data feeds',
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'Securities monitoring',
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'Compliance-aware collection',
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'API delivery'
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]
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]
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];
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// If $serviceData is set, output the schema automatically
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if (isset($serviceData) && is_array($serviceData)) {
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echo generateServiceSchema(
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$serviceData['name'],
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$serviceData['description'],
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$serviceData['url'],
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$serviceData['serviceType'],
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$serviceData['priceRange'] ?? null,
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$serviceData['features'] ?? []
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);
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}
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