Implement comprehensive SEO infrastructure and new service pages

Phase 1 - Schema Markup: - Add reusable schema components in /includes/schema/ - organization-schema.php for site-wide Organization structured data - service-schema.php with generator function and predefined configs - local-business-schema.php for location pages with geo coordinates - faq-schema.php with FAQPage generator and common FAQ sets - article-schema.php for blog posts with BlogPosting schema - review-schema.php with AggregateRating and testimonials Phase 6 - Meta Tags & Helpers: - meta-tags.php: Complete meta tag generator (OG, Twitter, article) - canonical.php: URL normalization and canonical tag helper - url-config.php: Centralized URL mapping for internal linking Phase 7 - Internal Linking Components: - related-services.php: Cross-linking component for service pages - location-cta.php: Location links component for service pages Phase 3 - New Service Pages: - property-data-extraction.php: UK property data extraction service - financial-data-services.php: FCA-aware financial data services Phase 5 & 8 - Technical SEO: - Update robots.txt with improved blocking rules - Update sitemap.php with clean URLs and new pages - Update sitemap-services.xml with new service pages - Add new services to footer navigation 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2025-12-09 09:07:07 +00:00
parent 8592b8d341
commit 7ea1619e46
17 changed files with 3510 additions and 119 deletions
--- a/includes/schema/organization-schema.php
+++ b/includes/schema/organization-schema.php
@@ -0,0 +1,108 @@
+<?php
+/**
+ * Organization Schema Component
+ * Generates Organization structured data for improved SEO
+ *
+ * Usage: Include this file in the <head> of every page
+ * <?php include($_SERVER['DOCUMENT_ROOT'] . '/includes/schema/organization-schema.php'); ?>
+ */
+
+$organizationSchema = [
+    '@context' => 'https://schema.org',
+    '@type' => 'Organization',
+    '@id' => 'https://ukdataservices.co.uk/#organization',
+    'name' => 'UK Data Services',
+    'legalName' => 'UK Data Services Limited',
+    'url' => 'https://ukdataservices.co.uk',
+    'logo' => [
+        '@type' => 'ImageObject',
+        'url' => 'https://ukdataservices.co.uk/assets/images/ukds-main-logo.png',
+        'width' => 300,
+        'height' => 100
+    ],
+    'image' => 'https://ukdataservices.co.uk/assets/images/ukds-main-logo.png',
+    'description' => 'Enterprise web scraping and data analytics services for UK businesses. Specialising in competitive intelligence, price monitoring, and GDPR-compliant data extraction.',
+    'telephone' => '+44 1692 689150',
+    'email' => 'info@ukdataservices.co.uk',
+    'address' => [
+        '@type' => 'PostalAddress',
+        'streetAddress' => 'Professional Data Services Centre',
+        'addressLocality' => 'London',
+        'addressRegion' => 'England',
+        'postalCode' => 'EC1A 1BB',
+        'addressCountry' => 'GB'
+    ],
+    'geo' => [
+        '@type' => 'GeoCoordinates',
+        'latitude' => 51.5074,
+        'longitude' => -0.1278
+    ],
+    'areaServed' => [
+        [
+            '@type' => 'Country',
+            'name' => 'United Kingdom'
+        ],
+        [
+            '@type' => 'City',
+            'name' => 'London'
+        ],
+        [
+            '@type' => 'City',
+            'name' => 'Manchester'
+        ],
+        [
+            '@type' => 'City',
+            'name' => 'Birmingham'
+        ],
+        [
+            '@type' => 'City',
+            'name' => 'Edinburgh'
+        ],
+        [
+            '@type' => 'City',
+            'name' => 'Cardiff'
+        ]
+    ],
+    'sameAs' => [
+        'https://www.linkedin.com/company/ukdataservices',
+        'https://twitter.com/ukdataservices'
+    ],
+    'contactPoint' => [
+        [
+            '@type' => 'ContactPoint',
+            'telephone' => '+44 1692 689150',
+            'contactType' => 'sales',
+            'availableLanguage' => 'English',
+            'areaServed' => 'GB',
+            'hoursAvailable' => [
+                '@type' => 'OpeningHoursSpecification',
+                'dayOfWeek' => ['Monday', 'Tuesday', 'Wednesday', 'Thursday', 'Friday'],
+                'opens' => '09:00',
+                'closes' => '17:30'
+            ]
+        ],
+        [
+            '@type' => 'ContactPoint',
+            'email' => 'info@ukdataservices.co.uk',
+            'contactType' => 'customer service',
+            'availableLanguage' => 'English',
+            'areaServed' => 'GB'
+        ]
+    ],
+    'foundingDate' => '2018',
+    'numberOfEmployees' => [
+        '@type' => 'QuantitativeValue',
+        'value' => '15'
+    ],
+    'aggregateRating' => [
+        '@type' => 'AggregateRating',
+        'ratingValue' => '4.9',
+        'reviewCount' => '127',
+        'bestRating' => '5',
+        'worstRating' => '1'
+    ]
+];
+?>
+<script type="application/ld+json">
+<?php echo json_encode($organizationSchema, JSON_PRETTY_PRINT | JSON_UNESCAPED_SLASHES); ?>
+</script>