Implement comprehensive SEO infrastructure and new service pages
Phase 1 - Schema Markup: - Add reusable schema components in /includes/schema/ - organization-schema.php for site-wide Organization structured data - service-schema.php with generator function and predefined configs - local-business-schema.php for location pages with geo coordinates - faq-schema.php with FAQPage generator and common FAQ sets - article-schema.php for blog posts with BlogPosting schema - review-schema.php with AggregateRating and testimonials Phase 6 - Meta Tags & Helpers: - meta-tags.php: Complete meta tag generator (OG, Twitter, article) - canonical.php: URL normalization and canonical tag helper - url-config.php: Centralized URL mapping for internal linking Phase 7 - Internal Linking Components: - related-services.php: Cross-linking component for service pages - location-cta.php: Location links component for service pages Phase 3 - New Service Pages: - property-data-extraction.php: UK property data extraction service - financial-data-services.php: FCA-aware financial data services Phase 5 & 8 - Technical SEO: - Update robots.txt with improved blocking rules - Update sitemap.php with clean URLs and new pages - Update sitemap-services.xml with new service pages - Add new services to footer navigation 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
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includes/components/location-cta.php
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includes/components/location-cta.php
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<?php
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/**
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* Location CTA Component
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* Displays location links at the bottom of service pages
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*
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* Usage:
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* include($_SERVER['DOCUMENT_ROOT'] . '/includes/components/location-cta.php');
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* Or: displayLocationCTA();
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*/
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// Include URL config if not already loaded
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if (!isset($locationData)) {
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include($_SERVER['DOCUMENT_ROOT'] . '/includes/url-config.php');
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}
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/**
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* Display location CTA section
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*
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* @param string|null $serviceName Optional service name to customize the message
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*/
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function displayLocationCTA($serviceName = null) {
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global $locationData;
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$serviceText = $serviceName ? htmlspecialchars($serviceName) . ' services' : 'data services';
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?>
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<section class="location-cta">
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<div class="container">
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<div class="location-cta-content">
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<h2>Serving Businesses Across the UK</h2>
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<p>We provide professional <?php echo $serviceText; ?> to businesses throughout the United Kingdom, with dedicated support for major business centres.</p>
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<div class="location-links">
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<?php foreach ($locationData as $key => $location): ?>
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<a href="<?php echo htmlspecialchars($location['url']); ?>" class="location-link">
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<span class="location-icon">
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<?php echo getLocationIcon($key); ?>
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</span>
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<span class="location-name"><?php echo htmlspecialchars($location['title']); ?></span>
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<span class="location-region"><?php echo htmlspecialchars($location['region']); ?></span>
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</a>
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<?php endforeach; ?>
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</div>
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<div class="location-cta-footer">
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<p>Not in one of these locations? We serve businesses throughout the UK with remote data services.</p>
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<a href="/quote" class="btn btn-primary">Request a Consultation</a>
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</div>
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</div>
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</div>
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</section>
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<style>
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.location-cta {
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padding: 80px 0;
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background: linear-gradient(135deg, #144784 0%, #1a5a9e 100%);
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color: white;
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}
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.location-cta-content {
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text-align: center;
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max-width: 1000px;
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margin: 0 auto;
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}
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.location-cta h2 {
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font-size: 2rem;
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margin-bottom: 15px;
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}
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.location-cta > .container > .location-cta-content > p {
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font-size: 1.1rem;
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opacity: 0.9;
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margin-bottom: 40px;
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max-width: 700px;
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margin-left: auto;
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margin-right: auto;
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}
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.location-links {
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display: flex;
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flex-wrap: wrap;
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justify-content: center;
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gap: 20px;
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margin-bottom: 40px;
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}
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.location-link {
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background: rgba(255,255,255,0.1);
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border: 1px solid rgba(255,255,255,0.2);
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border-radius: 12px;
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padding: 20px 30px;
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text-decoration: none;
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color: white;
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transition: all 0.3s ease;
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display: flex;
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flex-direction: column;
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align-items: center;
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min-width: 150px;
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}
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.location-link:hover {
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background: rgba(255,255,255,0.2);
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transform: translateY(-3px);
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}
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.location-icon {
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font-size: 1.5rem;
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margin-bottom: 10px;
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}
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.location-name {
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font-size: 1.1rem;
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font-weight: 600;
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margin-bottom: 5px;
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}
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.location-region {
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font-size: 0.85rem;
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opacity: 0.8;
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}
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.location-cta-footer {
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padding-top: 30px;
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border-top: 1px solid rgba(255,255,255,0.2);
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}
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.location-cta-footer p {
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margin-bottom: 20px;
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opacity: 0.9;
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}
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.location-cta .btn-primary {
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background: #179e83;
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color: white;
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padding: 14px 32px;
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border-radius: 8px;
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text-decoration: none;
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font-weight: 500;
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display: inline-block;
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transition: all 0.3s ease;
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}
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.location-cta .btn-primary:hover {
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background: #14876f;
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transform: translateY(-2px);
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}
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@media (max-width: 768px) {
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.location-cta {
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padding: 60px 20px;
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}
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.location-links {
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flex-direction: column;
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align-items: center;
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}
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.location-link {
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width: 100%;
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max-width: 250px;
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}
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}
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</style>
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<?php
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}
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/**
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* Get location icon based on city
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*/
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function getLocationIcon($locationKey) {
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$icons = [
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'london' => '🏙️',
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'manchester' => '🏭',
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'birmingham' => '🏛️',
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'edinburgh' => '🏴',
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'cardiff' => '🏴'
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];
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return $icons[$locationKey] ?? '📍';
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}
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/**
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* Display compact location links (for footers or sidebars)
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*/
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function displayCompactLocationLinks() {
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global $locationData;
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?>
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<div class="compact-locations">
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<span class="compact-locations-label">Serving:</span>
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<?php
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$locations = array_keys($locationData);
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foreach ($locations as $index => $key):
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$location = $locationData[$key];
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?>
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<a href="<?php echo htmlspecialchars($location['url']); ?>"><?php echo htmlspecialchars($location['title']); ?></a><?php echo $index < count($locations) - 1 ? ', ' : ''; ?>
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<?php endforeach; ?>
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<span class="compact-locations-suffix">and the UK</span>
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</div>
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<style>
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.compact-locations {
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font-size: 0.9rem;
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color: #666;
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}
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.compact-locations a {
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color: #179e83;
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text-decoration: none;
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}
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.compact-locations a:hover {
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text-decoration: underline;
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}
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.compact-locations-label,
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.compact-locations-suffix {
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color: #888;
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}
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</style>
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<?php
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}
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// Auto-display if this file is included directly without function call
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if (basename($_SERVER['SCRIPT_FILENAME']) === 'location-cta.php') {
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displayLocationCTA();
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}
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152
includes/components/related-services.php
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includes/components/related-services.php
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<?php
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/**
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* Related Services Component
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* Displays related services at the bottom of service pages
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*
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* Usage:
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* $currentService = 'web-scraping';
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* include($_SERVER['DOCUMENT_ROOT'] . '/includes/components/related-services.php');
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*/
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// Include URL config if not already loaded
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if (!isset($serviceData)) {
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include($_SERVER['DOCUMENT_ROOT'] . '/includes/url-config.php');
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}
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/**
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* Display related services section
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*
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* @param string $currentService Current service key
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* @param int $maxServices Maximum number of related services to show
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*/
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function displayRelatedServices($currentService, $maxServices = 3) {
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global $serviceData, $relatedServices;
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$related = $relatedServices[$currentService] ?? [];
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if (empty($related)) {
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return;
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}
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// Limit to max services
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$related = array_slice($related, 0, $maxServices);
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?>
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<section class="related-services">
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<div class="container">
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<h2>Related Services</h2>
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<p class="section-intro">Explore our other data services that complement <?php echo htmlspecialchars($serviceData[$currentService]['shortTitle'] ?? 'this service'); ?>.</p>
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<div class="related-services-grid">
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<?php foreach ($related as $serviceKey): ?>
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<?php if (isset($serviceData[$serviceKey])): ?>
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<?php $service = $serviceData[$serviceKey]; ?>
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<a href="<?php echo htmlspecialchars($service['url']); ?>" class="related-service-card">
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<div class="service-icon">
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<?php if (isset($service['icon'])): ?>
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<img src="/assets/images/<?php echo htmlspecialchars($service['icon']); ?>"
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alt="<?php echo htmlspecialchars($service['title']); ?>"
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loading="lazy">
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<?php endif; ?>
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</div>
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<h3><?php echo htmlspecialchars($service['title']); ?></h3>
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<p><?php echo htmlspecialchars($service['description']); ?></p>
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<span class="learn-more">Learn More →</span>
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</a>
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<?php endif; ?>
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<?php endforeach; ?>
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</div>
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</div>
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</section>
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<style>
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.related-services {
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padding: 80px 0;
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background: #f8f9fa;
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}
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.related-services h2 {
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text-align: center;
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font-size: 2rem;
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color: #144784;
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margin-bottom: 15px;
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}
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.related-services .section-intro {
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text-align: center;
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color: #666;
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max-width: 600px;
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margin: 0 auto 40px;
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}
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.related-services-grid {
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display: grid;
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grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
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gap: 30px;
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max-width: 1000px;
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margin: 0 auto;
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}
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.related-service-card {
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background: white;
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padding: 30px;
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border-radius: 12px;
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text-decoration: none;
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color: inherit;
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box-shadow: 0 2px 10px rgba(0,0,0,0.05);
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transition: all 0.3s ease;
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display: block;
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}
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.related-service-card:hover {
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transform: translateY(-5px);
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box-shadow: 0 10px 30px rgba(0,0,0,0.1);
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}
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.related-service-card .service-icon {
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width: 60px;
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height: 60px;
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margin-bottom: 20px;
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}
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.related-service-card .service-icon img {
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width: 100%;
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height: 100%;
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object-fit: contain;
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}
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.related-service-card h3 {
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font-size: 1.25rem;
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color: #144784;
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margin-bottom: 10px;
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}
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.related-service-card p {
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color: #666;
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font-size: 0.95rem;
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line-height: 1.6;
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margin-bottom: 15px;
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}
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.related-service-card .learn-more {
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color: #179e83;
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font-weight: 500;
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font-size: 0.9rem;
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}
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@media (max-width: 768px) {
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.related-services {
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padding: 60px 20px;
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}
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.related-services-grid {
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grid-template-columns: 1fr;
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}
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}
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</style>
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<?php
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}
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// Auto-display if $currentService is set
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if (isset($currentService)) {
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displayRelatedServices($currentService);
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}
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