diff --git a/assets/css/main.css b/assets/css/main.css
index def83de..a68e1bf 100644
--- a/assets/css/main.css
+++ b/assets/css/main.css
@@ -4506,3 +4506,65 @@ body { font-size: 17px; }
 }
 
 /* ===== END VISUAL FIXES 2026-02-11 ===== */
+
+/* === Article CTA Box (SEO update Feb 2026) === */
+.article-cta {
+    background: linear-gradient(135deg, #1a3c5e 0%, #2a5f8f 100%);
+    border-radius: 12px;
+    margin: 2.5rem 0;
+    padding: 2rem 2.5rem;
+}
+.article-cta .cta-inner {
+    display: flex;
+    align-items: center;
+    justify-content: space-between;
+    gap: 2rem;
+    flex-wrap: wrap;
+}
+.article-cta .cta-text h3 {
+    color: #fff;
+    font-size: 1.4rem;
+    margin: 0 0 0.5rem;
+}
+.article-cta .cta-text p {
+    color: rgba(255,255,255,0.85);
+    font-size: 0.95rem;
+    margin: 0;
+    max-width: 520px;
+}
+.article-cta .cta-actions {
+    display: flex;
+    gap: 1rem;
+    flex-shrink: 0;
+    flex-wrap: wrap;
+}
+.article-cta .btn-primary {
+    background: #f59e0b;
+    color: #1a1a1a;
+    border: none;
+    padding: 0.75rem 1.5rem;
+    border-radius: 6px;
+    font-weight: 700;
+    text-decoration: none;
+    white-space: nowrap;
+    transition: background 0.2s;
+}
+.article-cta .btn-primary:hover { background: #fbbf24; }
+.article-cta .btn-secondary {
+    background: transparent;
+    color: #fff;
+    border: 2px solid rgba(255,255,255,0.6);
+    padding: 0.75rem 1.5rem;
+    border-radius: 6px;
+    font-weight: 600;
+    text-decoration: none;
+    white-space: nowrap;
+    transition: border-color 0.2s;
+}
+.article-cta .btn-secondary:hover { border-color: #fff; }
+@media (max-width: 640px) {
+    .article-cta { padding: 1.5rem; }
+    .article-cta .cta-inner { flex-direction: column; }
+    .article-cta .cta-actions { width: 100%; }
+    .article-cta .btn-primary, .article-cta .btn-secondary { text-align: center; flex: 1; }
+}
diff --git a/blog/articles/data-quality-validation-pipelines.php b/blog/articles/data-quality-validation-pipelines.php
index 42f202c..efc7356 100644
--- a/blog/articles/data-quality-validation-pipelines.php
+++ b/blog/articles/data-quality-validation-pipelines.php
@@ -3,8 +3,8 @@
 header('Strict-Transport-Security: max-age=31536000; includeSubDomains');
 
 // Article-specific SEO variables
-$article_title = "Building Robust Data Quality Validation Pipelines";
-$article_description = "Implement comprehensive data validation systems to ensure accuracy and reliability in your data processing workflows. Expert guide for UK businesses.";
+$article_title = "Data Quality Validation Pipelines: Complete UK Guide (2026)";
+$article_description = "Step-by-step guide to building data quality validation pipelines: schema checks, statistical validation, anomaly detection & automated alerts. Built for UK data teams.";
 $article_keywords = "data quality validation, data pipeline UK, data validation systems, data accuracy, data processing workflows, UK data management";
 $article_author = "UK Data Services Technical Team";
 $canonical_url = "https://ukdataservices.co.uk/blog/articles/data-quality-validation-pipelines";
@@ -455,5 +455,38 @@ $read_time = 9;
     <!-- Scripts -->
     <script src="../../assets/js/main.js"></script>
 <script src="../../assets/js/cro-enhancements.js"></script>
+
+<script type="application/ld+json">
+{
+  "@context": "https://schema.org",
+  "@type": "FAQPage",
+  "mainEntity": [
+    {
+      "@type": "Question",
+      "name": "What is advanced statistical validation in data pipelines?",
+      "acceptedAnswer": {
+        "@type": "Answer",
+        "text": "Advanced statistical validation uses techniques such as z-score analysis, interquartile range checks, Kolmogorov-Smirnov tests, and distribution comparison to detect anomalies in data pipelines that simple rule-based checks miss. It catches issues like distributional drift, unexpected skew, or out-of-range values that only become visible when compared to historical baselines."
+      }
+    },
+    {
+      "@type": "Question",
+      "name": "What tools are best for data quality validation in Python?",
+      "acceptedAnswer": {
+        "@type": "Answer",
+        "text": "The most widely used Python tools for data quality validation are Great Expectations (comprehensive rule-based validation with HTML reports), Pandera (schema validation for DataFrames), Deequ (Amazon's library for large-scale validation), and dbt tests for SQL-based pipelines. Great Expectations is the most popular choice for production data pipelines in UK data teams."
+      }
+    },
+    {
+      "@type": "Question",
+      "name": "How do you validate data quality automatically in a pipeline?",
+      "acceptedAnswer": {
+        "@type": "Answer",
+        "text": "Automated data quality validation involves: (1) defining schema and type constraints, (2) setting statistical thresholds based on historical baselines, (3) running validation checks as pipeline steps, (4) routing failed records to a quarantine layer, and (5) alerting the data team via Slack or email. Tools like Great Expectations or dbt can run these checks natively within Airflow or Prefect workflows."
+      }
+    }
+  ]
+}
+</script>
 </body>
 </html>
\ No newline at end of file
diff --git a/blog/articles/ecommerce-trends-uk-2025.php b/blog/articles/ecommerce-trends-uk-2025.php
index 851c6a5..c88f45d 100644
--- a/blog/articles/ecommerce-trends-uk-2025.php
+++ b/blog/articles/ecommerce-trends-uk-2025.php
@@ -4,7 +4,7 @@ header('Content-Security-Policy: default-src \'self\'; script-src \'self\' \'uns
 
 // Article-specific variables
 $article_title = 'UK E-commerce Trends 2025: What the Data Actually Shows (15 Key Stats)';
-$article_description = 'Explore the key e-commerce trends transforming UK retail in 2025. Data-driven analysis of consumer behaviour, technology adoption, and market opportunities.';
+$article_description = '15 stats driving UK e-commerce in 2025: AI personalisation, social commerce, returns rates & more. Real data, no fluff. See what your competitors already know.';
 $article_keywords = 'UK ecommerce trends, online retail, digital commerce, consumer behaviour, retail analytics, ecommerce data, omnichannel retail';
 $article_author = 'James Wilson';
 $article_date = '2024-05-30';
diff --git a/blog/articles/predictive-analytics-customer-churn.php b/blog/articles/predictive-analytics-customer-churn.php
index 2541ebf..7c3d7e7 100644
--- a/blog/articles/predictive-analytics-customer-churn.php
+++ b/blog/articles/predictive-analytics-customer-churn.php
@@ -4,7 +4,7 @@ header('Strict-Transport-Security: max-age=31536000; includeSubDomains');
 
 // Article-specific SEO variables
 $article_title = "Predictive Analytics for Customer Churn: Reduce Churn by 35% (2026 Guide)";
-$article_description = "Cut B2B SaaS churn by 35% with predictive models. Feature engineering, UK benchmarks & free checklist. Start reducing churn today.";
+$article_description = "See how UK B2B SaaS companies reduce churn by up to 35% using predictive analytics. Practical guide with feature engineering steps, UK benchmarks, free checklist & real model examples.";
 $article_keywords = "customer churn prediction, predictive analytics, machine learning, customer retention, churn model, data science";
 $article_author = "UK Data Services Analytics Team";
 $canonical_url = "https://ukdataservices.co.uk/blog/articles/predictive-analytics-customer-churn.php";
@@ -1785,5 +1785,46 @@ $read_time = 14;
     });
     </script>
 <script src="../../assets/js/cro-enhancements.js"></script>
+
+<script type="application/ld+json">
+{
+  "@context": "https://schema.org",
+  "@type": "FAQPage",
+  "mainEntity": [
+    {
+      "@type": "Question",
+      "name": "What is predictive analytics for customer churn?",
+      "acceptedAnswer": {
+        "@type": "Answer",
+        "text": "Predictive analytics for customer churn uses machine learning models to identify customers who are likely to cancel or stop using your service, allowing you to intervene proactively. Models are trained on historical behaviour data including usage patterns, support tickets, billing history and engagement metrics."
+      }
+    },
+    {
+      "@type": "Question",
+      "name": "How much can predictive analytics reduce churn?",
+      "acceptedAnswer": {
+        "@type": "Answer",
+        "text": "UK B2B SaaS companies using predictive churn models typically see churn reductions of 25-35%. Results depend on model accuracy, the quality of intervention strategies, and how early at-risk customers are identified. The 35% figure assumes a well-tuned model with a 90-day prediction horizon and an active customer success programme."
+      }
+    },
+    {
+      "@type": "Question",
+      "name": "What data do you need to predict customer churn?",
+      "acceptedAnswer": {
+        "@type": "Answer",
+        "text": "The most predictive features include: product usage frequency and depth, support ticket volume and sentiment, login frequency, feature adoption breadth, billing history and payment failures, NPS scores, and contract renewal dates. You need at least 6-12 months of historical data with known churn outcomes to train a reliable model."
+      }
+    },
+    {
+      "@type": "Question",
+      "name": "Is predictive churn modelling suitable for small UK SaaS companies?",
+      "acceptedAnswer": {
+        "@type": "Answer",
+        "text": "Yes, though you need a minimum dataset of roughly 500-1000 historical churn events to train a statistically reliable model. Smaller companies can start with simpler logistic regression models and progress to gradient boosting as data accumulates. Even basic early-warning scoring outperforms reactive customer success approaches."
+      }
+    }
+  ]
+}
+</script>
 </body>
 </html>
\ No newline at end of file
diff --git a/blog/articles/web-scraping-compliance-uk-guide.php b/blog/articles/web-scraping-compliance-uk-guide.php
index 90c6ab1..044b5f2 100644
--- a/blog/articles/web-scraping-compliance-uk-guide.php
+++ b/blog/articles/web-scraping-compliance-uk-guide.php
@@ -4,7 +4,7 @@ header('Strict-Transport-Security: max-age=31536000; includeSubDomains');
 
 // Article-specific SEO variables
 $article_title = "Is Web Scraping Legal in the UK? GDPR & DPA 2018 Guide (2026)";
-$article_description = "Yes, web scraping is legal in the UK — if you follow these rules. Plain-English GDPR & DPA 2018 guide with real case law.";
+$article_description = "Is web scraping legal in the UK? Yes — with the right safeguards. Plain-English guide covering GDPR, DPA 2018 & robots.txt rules. Real case law. Updated 2026.";
 $article_keywords = "web scraping compliance UK, GDPR web scraping, UK data protection act, legal web scraping, data scraping regulations, UK privacy laws 2025";
 $article_author = "UK Data Services Legal Team";
 $canonical_url = "https://ukdataservices.co.uk/blog/articles/web-scraping-compliance-uk-guide";
diff --git a/includes/article-footer.php b/includes/article-footer.php
index 022979f..3c61c8c 100644
--- a/includes/article-footer.php
+++ b/includes/article-footer.php
@@ -97,6 +97,21 @@ $filtered_articles = array_filter($category_articles, function($article) use ($c
 $display_articles = array_slice($filtered_articles, 0, 3);
 ?>
 
+
+<!-- Service CTA Box — inserted by SEO update Feb 2026 -->
+<section class="article-cta">
+    <div class="cta-inner">
+        <div class="cta-text">
+            <h3>Need data for your business?</h3>
+            <p>UK Data Services delivers GDPR-compliant web scraping, data extraction, and analytics — tailored to your industry. 99.8% accuracy, fast turnaround, no long-term contracts.</p>
+        </div>
+        <div class="cta-actions">
+            <a href="/quote.php" class="btn btn-primary">Get a Free Quote</a>
+            <a href="/services/web-scraping.php" class="btn btn-secondary">See Our Services</a>
+        </div>
+    </div>
+</section>
+
 <section class="related-articles">
     <h2>Related Articles</h2>
     <div class="related-grid">