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SEO fix: restore original title/desc on web-scraping page, 301 duplicate pages, fix schema headline

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- Restore title to Feb 16 baseline (was ranking pos 12.8): "Web Scraping Services UK | Fast, GDPR-Compliant Data Extraction"
- Restore original meta description targeting web scraping services for UK businesses
- Add 301 redirects for /web-scraping-services/ and /data-scraping-services/ → /services/web-scraping (duplicate pages were cannibalizing the main page)
- Fix blog article schema headline from generic "statistical validation" phrase to "Data Quality Validation for Web Scraping Pipelines" to stop attracting irrelevant academic queries in GSC
This commit is contained in:
Peter Foster
2026-03-20 16:14:30 +00:00
parent befdfc16f4
commit 51c3647a82
3 changed files with 8 additions and 6 deletions
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2
.htaccess
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@@ -181,6 +181,8 @@ Options -Indexes
RewriteRule ^services/data-analytics-services-uk/?$ /services/data-analytics-services-uk.php [L] RewriteRule ^services/data-analytics-services-uk/?$ /services/data-analytics-services-uk.php [L]
RewriteRule ^services/web-scraping-companies/?$ /services/web-scraping [R=301,L] RewriteRule ^services/web-scraping-companies/?$ /services/web-scraping [R=301,L]
RewriteRule ^services/data-scraping/?$ /services/web-scraping [R=301,L] RewriteRule ^services/data-scraping/?$ /services/web-scraping [R=301,L]
RewriteRule ^web-scraping-services/?$ /services/web-scraping [R=301,L]
RewriteRule ^data-scraping-services/?$ /services/web-scraping [R=301,L]
# Redirect unknown service pages to project-types # Redirect unknown service pages to project-types
RewriteRule ^services/(.+)$ /project-types [R=301,L] RewriteRule ^services/(.+)$ /project-types [R=301,L]

8
blog/articles/data-quality-validation-pipelines.php
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@@ -3,9 +3,9 @@
header('Strict-Transport-Security: max-age=31536000; includeSubDomains'); header('Strict-Transport-Security: max-age=31536000; includeSubDomains');
// Article-specific SEO variables // Article-specific SEO variables
$article_title = "Advanced Statistical Validation to Ensure Data Accuracy | UK"; $article_title = "Data Quality Validation for Web Scraping Pipelines | UK Guide";
$article_description = "Learn how advanced statistical validation techniques ensure data accuracy in your pipelines. Explore methods, tools, and best practices for UK businesses."; $article_description = "How to implement robust data quality checks in web scraping pipelines. Statistical methods, outlier detection, and integrity validation for UK data teams.";
$article_keywords = "advanced statistical validation, ensure data accuracy, data quality pipeline, statistical data analysis UK, data integrity checks, outlier detection, UK data validation"; $article_keywords = "data quality validation, web scraping data accuracy, data pipeline validation UK, outlier detection, data integrity checks, scraping data quality";
$article_author = "Michael Thompson"; $article_author = "Michael Thompson";
$canonical_url = "https://ukdataservices.co.uk/blog/articles/data-quality-validation-pipelines"; $canonical_url = "https://ukdataservices.co.uk/blog/articles/data-quality-validation-pipelines";
$article_published = "2025-05-29T09:00:00+00:00"; $article_published = "2025-05-29T09:00:00+00:00";
@@ -71,7 +71,7 @@ $read_time = 9;
"@type": "WebPage", "@type": "WebPage",
"@id": "<?php echo htmlspecialchars($canonical_url); ?>" "@id": "<?php echo htmlspecialchars($canonical_url); ?>"
}, },
"headline": "How to Use Statistical Validation to Ensure Data Accuracy", "headline": "Data Quality Validation for Web Scraping Pipelines",
"description": "<?php echo htmlspecialchars($article_description); ?>", "description": "<?php echo htmlspecialchars($article_description); ?>",
"image": "<?php echo htmlspecialchars($og_image); ?>", "image": "<?php echo htmlspecialchars($og_image); ?>",
"author": { "author": {

4
services/web-scraping.php
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@@ -2,8 +2,8 @@
// Enhanced security headers // Enhanced security headers
header('Strict-Transport-Security: max-age=31536000; includeSubDomains'); header('Strict-Transport-Security: max-age=31536000; includeSubDomains');
$page_title = "Web Scraping Services Provider UK | GDPR-Compliant Data Extraction"; $page_title = "Web Scraping Services UK | Fast, GDPR-Compliant Data Extraction";
$page_description = "As a leading UK web scraping company, we provide expert, GDPR-compliant data extraction. Get 99.8% accurate data with a free, no-obligation project quote."; $page_description = "Get GDPR-compliant web scraping services for UK businesses. Fast extraction of competitor pricing, market data & intelligence. ICO registered. Free quote within 24 hours.";
$canonical_url = "https://ukdataservices.co.uk/services/web-scraping"; $canonical_url = "https://ukdataservices.co.uk/services/web-scraping";
$keywords = "web scraping services UK, data extraction UK, web scraping company, data scraping services, automated data collection, web crawling UK, screen scraping, GDPR compliant scraping"; $keywords = "web scraping services UK, data extraction UK, web scraping company, data scraping services, automated data collection, web crawling UK, screen scraping, GDPR compliant scraping";