SEO: BreadcrumbList on all service pages, author bios, case study pages, internal links, address fix, llms.txt update
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<h2>Case Study: E-commerce Minimisation</h2>
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<p>A UK online retailer reduced data collection by 60% while improving conversion:</p>
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<p><em>Learn more about our <a href="/services/data-cleaning">data cleaning service</a>.</em></p>
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<h3>Before Minimisation</h3>
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<ul>
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