Site improvements: nav refactor, CSS readability, hover fixes, remove unverified badges

- Refactored navigation: all 44 pages now use shared includes/nav.php
- Added Free Tools link to navigation (was missing from 29+ pages)
- CSS readability: darker body text (#333), secondary text (#555), bolder hero subtitle
- CSS: darkened link colour (#148a72) for WCAG AA compliance
- CSS: increased stat label font size to 1rem
- Fixed industry-card hover white-on-white text bug
- Removed ICO Registered and Cyber Essentials claims (not yet registered)
- Cache version bumped to v1.1.2

includes.bak.20260210/schema/local-business-schema.php

@@ -0,0 +1,233 @@
+<?php
+/**
+ * LocalBusiness Schema Component
+ * Generates LocalBusiness structured data for location pages
+ *
+ * Usage:
+ * $locationData = [
+ *     'city' => 'London',
+ *     'region' => 'Greater London',
+ *     'latitude' => 51.5074,
+ *     'longitude' => -0.1278,
+ *     'services' => ['Web Scraping', 'Data Analytics']
+ * ];
+ * include($_SERVER['DOCUMENT_ROOT'] . '/includes/schema/local-business-schema.php');
+ */
+
+/**
+ * Generate LocalBusiness Schema JSON-LD for city/location pages
+ *
+ * @param string $city The city name
+ * @param string $region The region/county name
+ * @param array $services Array of service names offered in this location
+ * @param float|null $latitude Optional latitude coordinate
+ * @param float|null $longitude Optional longitude coordinate
+ * @return string JSON-LD script tag
+ */
+function generateLocalBusinessSchema($city, $region, $services = [], $latitude = null, $longitude = null) {
+    $baseUrl = 'https://ukdataservices.co.uk';
+    $citySlug = strtolower(str_replace(' ', '-', $city));
+
+    $schema = [
+        '@context' => 'https://schema.org',
+        '@type' => 'LocalBusiness',
+        '@id' => $baseUrl . '/locations/' . $citySlug . '#localbusiness',
+        'name' => 'UK Data Services - ' . $city,
+        'description' => 'Professional web scraping, data extraction, and business intelligence services for ' . $city . ' businesses. GDPR-compliant data solutions across ' . $region . '.',
+        'url' => $baseUrl . '/locations/' . $citySlug,
+        'telephone' => '+44 1692 689150',
+        'email' => 'info@ukdataservices.co.uk',
+        'priceRange' => '££-£££',
+        'paymentAccepted' => ['Credit Card', 'Bank Transfer', 'Invoice'],
+        'currenciesAccepted' => 'GBP',
+        'openingHours' => 'Mo-Fr 09:00-17:30',
+        'areaServed' => [
+            '@type' => 'City',
+            'name' => $city,
+            'containedInPlace' => [
+                '@type' => 'AdministrativeArea',
+                'name' => $region,
+                'containedInPlace' => [
+                    '@type' => 'Country',
+                    'name' => 'United Kingdom'
+                ]
+            ]
+        ],
+        'parentOrganization' => [
+            '@type' => 'Organization',
+            '@id' => $baseUrl . '/#organization',
+            'name' => 'UK Data Services'
+        ],
+        'image' => $baseUrl . '/assets/images/ukds-main-logo.png',
+        'sameAs' => [
+            'https://www.linkedin.com/company/ukdataservices',
+            'https://twitter.com/ukdataservices'
+        ]
+    ];
+
+    // Add geo coordinates if provided
+    if ($latitude && $longitude) {
+        $schema['geo'] = [
+            '@type' => 'GeoCoordinates',
+            'latitude' => $latitude,
+            'longitude' => $longitude
+        ];
+    }
+
+    // Add aggregate rating
+    $schema['aggregateRating'] = [
+        '@type' => 'AggregateRating',
+        'ratingValue' => '4.9',
+        'reviewCount' => getReviewCountForCity($city),
+        'bestRating' => '5',
+        'worstRating' => '1'
+    ];
+
+    // Add services as offer catalog
+    if (!empty($services)) {
+        $schema['hasOfferCatalog'] = [
+            '@type' => 'OfferCatalog',
+            'name' => 'Data Services in ' . $city,
+            'itemListElement' => array_map(function($service) use ($city) {
+                return [
+                    '@type' => 'Offer',
+                    'itemOffered' => [
+                        '@type' => 'Service',
+                        'name' => $service . ' ' . $city
+                    ]
+                ];
+            }, $services)
+        ];
+    }
+
+    return '<script type="application/ld+json">' . "\n" .
+           json_encode($schema, JSON_PRETTY_PRINT | JSON_UNESCAPED_SLASHES) . "\n" .
+           '</script>';
+}
+
+/**
+ * Get estimated review count for a city (for schema purposes)
+ */
+function getReviewCountForCity($city) {
+    $reviewCounts = [
+        'London' => 87,
+        'Manchester' => 45,
+        'Birmingham' => 38,
+        'Edinburgh' => 25,
+        'Cardiff' => 18
+    ];
+    return $reviewCounts[$city] ?? 20;
+}
+
+/**
+ * Predefined location configurations
+ */
+$locationConfigs = [
+    'london' => [
+        'city' => 'London',
+        'region' => 'Greater London',
+        'latitude' => 51.5074,
+        'longitude' => -0.1278,
+        'services' => [
+            'Web Scraping',
+            'Data Analytics',
+            'Financial Data Services',
+            'Competitive Intelligence',
+            'Price Monitoring'
+        ],
+        'industries' => [
+            'Financial Services',
+            'Fintech',
+            'E-commerce',
+            'Property',
+            'Legal Services'
+        ]
+    ],
+    'manchester' => [
+        'city' => 'Manchester',
+        'region' => 'Greater Manchester',
+        'latitude' => 53.4808,
+        'longitude' => -2.2426,
+        'services' => [
+            'Data Analytics',
+            'Web Scraping',
+            'Business Intelligence',
+            'Price Monitoring',
+            'Data Cleaning'
+        ],
+        'industries' => [
+            'Manufacturing',
+            'Logistics',
+            'E-commerce',
+            'Media & Digital',
+            'Healthcare'
+        ]
+    ],
+    'birmingham' => [
+        'city' => 'Birmingham',
+        'region' => 'West Midlands',
+        'latitude' => 52.4862,
+        'longitude' => -1.8904,
+        'services' => [
+            'Data Services',
+            'Web Scraping',
+            'Business Intelligence',
+            'Data Cleaning',
+            'Competitive Intelligence'
+        ],
+        'industries' => [
+            'Automotive',
+            'Manufacturing',
+            'Professional Services',
+            'Retail',
+            'Healthcare'
+        ]
+    ],
+    'edinburgh' => [
+        'city' => 'Edinburgh',
+        'region' => 'Scotland',
+        'latitude' => 55.9533,
+        'longitude' => -3.1883,
+        'services' => [
+            'Data Analytics',
+            'Web Scraping',
+            'Financial Data',
+            'Business Intelligence'
+        ],
+        'industries' => [
+            'Financial Services',
+            'Energy',
+            'Technology',
+            'Tourism'
+        ]
+    ],
+    'cardiff' => [
+        'city' => 'Cardiff',
+        'region' => 'Wales',
+        'latitude' => 51.4816,
+        'longitude' => -3.1791,
+        'services' => [
+            'Data Services',
+            'Web Scraping',
+            'Business Intelligence',
+            'Data Cleaning'
+        ],
+        'industries' => [
+            'Public Sector',
+            'Financial Services',
+            'Media',
+            'Manufacturing'
+        ]
+    ]
+];
+
+// If $locationData is set, output the schema automatically
+if (isset($locationData) && is_array($locationData)) {
+    echo generateLocalBusinessSchema(
+        $locationData['city'],
+        $locationData['region'],
+        $locationData['services'] ?? [],
+        $locationData['latitude'] ?? null,
+        $locationData['longitude'] ?? null
+    );
+}