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chore: Update all TrueCV references to RealCV

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- Updated Dockerfiles (Dockerfile, Dockerfile.migrations)
- Updated docker-compose.yml (service names, container names, network)
- Updated deploy scripts (README.md, server-setup.sh, deploy.sh)
- Updated .gitignore
- Updated all strategy documentation files
- Updated app.js comment

Note: Passwords containing "TrueCV" were intentionally preserved.

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Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
This commit is contained in:
Peter Foster
2026-01-22 21:01:07 +00:00
parent d3fb929443
commit 473bef96e9
17 changed files with 215 additions and 215 deletions
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14
UK_MARKET_STRATEGY.md
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@@ -1,4 +1,4 @@
# TrueCV UK Market Strategy & Product Roadmap
# RealCV UK Market Strategy & Product Roadmap
**Document Date:** January 2026
**Focus:** UK CV verification market positioning
@@ -37,7 +37,7 @@
### SAM (Serviceable Addressable Market)
**TrueCV Target Segment:**
**RealCV Target Segment:**
- Mid-market recruitment agencies (50-500 staff): ~800 companies
- Corporate HR departments (100+ employees): ~15,000 companies
- Specialist vertical recruiters (healthcare, finance, legal): ~2,500 companies
@@ -65,9 +65,9 @@
| **Verifile** | Pre-employment screening | Established relationships | Traditional manual process |
| **Veriff** | Identity verification | Strong deepfake tech | Not employment-focused |
### TrueCV Differentiation
### RealCV Differentiation
| Feature | TrueCV | Workable | Deel | Checkr | Verifile |
| Feature | RealCV | Workable | Deel | Checkr | Verifile |
|---|---|---|---|---|---|
| **Degree Verification (HEDD)** | ✅ Q1 2026 | ❌ | ❌ | ❌ | ❌ |
| **Healthcare Register Checks** | ✅ Q1 2026 | ❌ | ❌ | ❌ | ❌ |
@@ -194,7 +194,7 @@
### Marketing Messaging
**Tagline:** "Hire with Confidence. Verify with TrueCV."
**Tagline:** "Hire with Confidence. Verify with RealCV."
**Core Messages:**
1. **For Recruiters:** "Catch 90% of degree fraud in seconds. One-click HEDD verification."
@@ -279,7 +279,7 @@
- **API Uptime:** 99.9%
### Market Metrics
- **Brand Awareness:** 15%+ of recruitment agencies aware of TrueCV
- **Brand Awareness:** 15%+ of recruitment agencies aware of RealCV
- **Market Share:** 0.5-1% of addressable recruitment screening market
- **Vertical Penetration:** 3%+ of healthcare recruiters, 2%+ financial recruiters
@@ -369,7 +369,7 @@
## Conclusion
TrueCV addresses a massive UK market problem (£4.2B+ annual cost from CV fraud) with a focused, integrated solution. By launching with HEDD degree verification + timeline fraud detection in Q1 2026, we capture first-mover advantage in a gap no competitor fills.
RealCV addresses a massive UK market problem (£4.2B+ annual cost from CV fraud) with a focused, integrated solution. By launching with HEDD degree verification + timeline fraud detection in Q1 2026, we capture first-mover advantage in a gap no competitor fills.
**The opportunity:** Become the UK's trusted CV verification layer for recruitment, reducing fraud while accelerating hiring processes.