chore: Remove strategy docs and rename TrueCV to RealCV
- Remove markdown and txt documentation files - Update PdfReportService.cs with RealCV branding 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
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# TrueCV UK APIs & Integration Resources
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**Last Updated:** January 2026
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**Purpose:** Practical guide for obtaining API access and integration details
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---
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## 1. HEDD (Higher Education Degree Datacheck)
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### Overview
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- **Service:** UK degree verification against 140+ university records
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- **Coverage:** All UK Russell Group + most other UK universities
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- **Request Type:** Real-time matching + manual university verification (10 days)
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### Access & Integration
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#### Contact Information
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- **Website:** https://hedd.ac.uk/
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- **For API/Integration Inquiries:**
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- Contact: partnerships@hedd.ac.uk
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- Business Development: [HEDD website contact form](https://hedd.ac.uk/)
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- Alternative: Prospects Limited (maintains HEDD)
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#### Integration Methods
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**Option A: REST API (Preferred - Direct)**
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- **Status:** Available for registered partners
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- **Endpoint Base:** `https://api.hedd.ac.uk/v2/`
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- **Authentication:** API Key (basic auth)
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- **Rate Limits:** Typically 500 requests/day (negotiable)
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- **Response Time:** <2 seconds for exact matches
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- **Cost:** £1-5 per verification (pass-through to customers)
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**Option B: Web Portal Integration (Fallback)**
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- **Status:** Available immediately to registered employers
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- **Registration:** https://hedd.ac.uk/employers
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- **Process:** Embed form or redirect to HEDD portal
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- **Response:** Email notification when manual review completes
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- **Cost:** Same as API (£1-5 per verification)
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- **Implementation:** 3-5 days (iframe/redirect pattern)
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#### Required Information for Registration
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- Company/organization name
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- Principal contact person
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- Use case (CV verification for recruitment)
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- Expected volume (verifications/month)
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- Data handling procedure (consent workflow)
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- GDPR/data protection process
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- Whether requiring API vs. web portal access
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#### Timeline for Access
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- **Application review:** 5-10 business days
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- **Approval + credential issue:** +3-5 business days
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- **API testing:** +2-3 business days
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- **Total:** 10-20 days (best case)
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#### API Documentation
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- **Base URL:** https://api.hedd.ac.uk/v2/
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- **Key Endpoints:**
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- `POST /api/verify/degree` - Submit verification request
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- `GET /api/verify/status/{referenceId}` - Check manual review status
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- `GET /api/institutions` - List participating universities
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- `POST /api/batch` - Batch verification (if available)
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---
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## 2. GMC Register (General Medical Council)
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### Overview
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- **Service:** UK medical practitioner registration and verification
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- **Coverage:** ~250K registered doctors in UK
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- **Searchable:** Public website at https://www.gmc-uk.org/
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### Access & Integration
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#### Contact Information
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- **Main Website:** https://www.gmc-uk.org/
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- **Registration Search:** https://www.gmc-uk.org/registration-and-licensing/the-medical-register
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- **For API/Integration:**
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- Digital Services: digital@gmc-uk.org
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- Developer Info: [Check developer portal/API docs]
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- Business Development: partnerships@gmc-uk.org
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#### Integration Methods
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**Option A: Official API (Recommended)**
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- **Status:** Available for verification services
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- **Endpoint Base:** Likely `https://www.gmc-uk.org/api/v1/` or similar
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- **Authentication:** OAuth2 or API Key
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- **Rate Limits:** TBD with GMC
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- **Response Time:** <1 second
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- **Cost:** Free or nominal fee (TBD)
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**Option B: Web Scraping (Immediate Alternative)**
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- **Status:** Legal for aggregation/verification purposes
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- **Target:** https://www.gmc-uk.org/
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- **Method:** BeautifulSharp/Selenium for search results
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- **Implementation:** 5-7 days (C# scraper)
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- **Risk:** Minor - GMC unlikely to block verification use case
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- **Maintenance:** Monitor for website structure changes quarterly
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#### Required Information for API Request
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- Organization name + registration number
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- Intended use case (CV verification)
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- Expected request volume
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- Data protection/GDPR compliance
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- Integration timeline/urgency
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#### API Documentation (if available)
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- Likely endpoints:
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- `GET /api/doctors/search?name={name}` - Search by name
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- `GET /api/doctors/{gmcNumber}` - Lookup by GMC number
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- `GET /api/doctors/status?name={name}&specialty={specialty}` - Verify status
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#### Timeline for Access
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- **API Request → Review:** 2-4 weeks
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- **If rejected:** Fallback to web scraper (5-7 days dev)
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---
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## 3. NMC Register (Nursing and Midwifery Council)
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### Overview
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- **Service:** UK nurse/midwife registration
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- **Coverage:** ~700K registered nurses, midwives, nursing associates
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- **Searchable:** Public website at https://www.nmc.org.uk/
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### Access & Integration
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#### Contact Information
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- **Main Website:** https://www.nmc.org.uk/
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- **Register Search:** https://www.nmc.org.uk/registration/search-the-register/
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- **For API/Integration:**
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- Digital Services: [Check website for tech contact]
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- Developer Relations: [Likely on website or contact form]
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- Main Contact: www.nmc.org.uk/contact
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#### Integration Methods
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**Option A: Official API**
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- **Status:** Available for verification partners
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- **Endpoint Base:** Likely `https://api.nmc.org.uk/` or similar
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- **Authentication:** OAuth2 or API Key
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- **Cost:** Free or nominal
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- **Implementation:** Same pattern as GMC
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**Option B: Web Scraping**
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- **Status:** Legal for verification
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- **Target:** https://www.nmc.org.uk/
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- **Implementation:** 5-7 days (reusable pattern from GMC scraper)
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- **Risk:** Low
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#### Timeline
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- **Same as GMC:** 2-4 weeks (API) or 5-7 days (scraper fallback)
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---
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## 4. Companies House API (Already Integrated)
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### Overview
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- **Service:** UK company registration and officer records
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- **Status:** ✅ Already integrated in TrueCV
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- **Coverage:** 3.4M registered UK companies
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### Enhancement Opportunities
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#### Existing Implementation
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- See: `/src/TrueCV.Infrastructure/ExternalApis/CompaniesHouseClient.cs`
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- Current: Company search + basic data lookup
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- Rate Limit: 500 requests/hour (generous)
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#### New Endpoints to Utilize
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**Officers/Directors API:**
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- **Endpoint:** `/company/{companyNumber}/officers`
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- **Returns:** List of directors, secretaries, appointments
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- **Use Case:** Verify director claims against employment history
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- **Implementation:** Already drafted in Phase 1 technical doc
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**Disqualifications API:**
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- **Endpoint:** `/disqualifications` (if available)
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- **Returns:** Directors banned from serving
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- **Use Case:** Flag disqualified director claims
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- **Implementation:** 2-3 days
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**Charges/Mortgages API:**
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- **Endpoint:** `/company/{companyNumber}/charges`
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- **Use Case:** Assess company financial stability
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- **Implementation:** Optional enhancement
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#### Documentation
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- **Official Docs:** https://developer.companieshouse.gov.uk/
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- **Key Endpoints Already Used:**
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- `/search/companies?q={query}`
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- `/company/{companyNumber}`
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- **New Endpoints:**
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- `/company/{companyNumber}/officers`
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- `/company/{companyNumber}/disqualifications`
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---
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## 5. GOV.UK Regulated Professions Register
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### Overview
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- **Service:** Directory of 140+ regulated professions in UK
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- **URL:** https://www.regulated-professions.service.gov.uk/
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- **Use Case:** Cross-check CV claims against official regulator list
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### Access & Integration
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#### Integration Type
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- **API:** Public REST API available
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- **Documentation:** https://www.regulated-professions.service.gov.uk/
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- **Authentication:** None (public data)
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- **Rate Limits:** Minimal/none
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- **Cost:** Free
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#### Key Endpoints
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- `GET /professions` - List all regulated professions
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- `GET /professions/search?q={query}` - Search by profession name
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- `GET /professions/{id}/regulators` - Get regulator info
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#### Implementation
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- **Effort:** 2-3 days (simple enrichment layer)
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- **Purpose:** When CV claims regulated profession, validate regulator exists
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- **Example:** CV says "Chartered Accountant (ICAEW)" → Verify ICAEW in register
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---
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## 6. ICAEW Register (Accountants)
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### Overview
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- **Service:** Institute of Chartered Accountants in England & Wales
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- **Coverage:** ~180K members
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- **Website:** https://www.icaew.com/
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### Access & Integration
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#### Contact Information
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- **Member Search:** https://www.icaew.com/find-a-member
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- **For API/Integration:**
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- Technical Contact: [Check website]
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- Business Development: [Check website contact]
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- Email: partnerships@icaew.com
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#### Integration Methods
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**Option A: API (Recommended)**
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- **Status:** Check if available for third-party verification
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- **Implementation:** 2-3 weeks (likely similar to GMC/NMC pattern)
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**Option B: Web Scraping**
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- **Status:** Legal for verification purposes
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- **Target:** https://www.icaew.com/find-a-member
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- **Implementation:** 7-10 days
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#### Data Points to Verify
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- Member status (Active/Retired/Lapsed)
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- Membership type (ACA/FCA/AAIA/etc.)
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- Regulated areas (audit, insolvency, etc.)
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---
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## 7. SRA Register (Solicitors)
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### Overview
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- **Service:** Solicitors Regulation Authority
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- **Coverage:** ~170K solicitors in UK
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- **Website:** https://www.sra.org.uk/
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### Access & Integration
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#### Contact Information
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- **Solicitor Search:** https://www.sra.org.uk/solicitors/
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- **For API/Integration:**
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- Technical Services: [Check website]
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- Business Partnerships: [Check website]
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- Email: Try via website contact form
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#### Integration Methods
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- **Same pattern as ICAEW (API or scraper)**
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- **Implementation:** 7-10 days total
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- **Data Points:** Solicitor status, specializations, practice areas
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---
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## 8. IET Register (Engineers)
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### Overview
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- **Service:** Institution of Engineering and Technology
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- **Coverage:** ~150K members
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- **Website:** https://www.theiet.org/
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### Access & Integration
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#### Similar to ICAEW/SRA
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- **Contact:** partnerships@theiet.org
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- **Member Search:** Available on website
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- **API Status:** Check with IET directly
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---
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## 9. HCPC Register (Healthcare Professionals)
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|
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### Overview
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- **Service:** Health and Care Professions Council
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- **Coverage:** 15 regulated professions (physios, psychologists, paramedics, etc.)
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|
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- **Website:** https://www.hcpc-uk.org/
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|
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### Access & Integration
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|
||||||
- **Register Search:** https://www.hcpc-uk.org/registration/the-register/
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|
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- **For API:** Contact digital@hcpc-uk.org
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|
||||||
- **Implementation:** 2-3 weeks (if API available) or 7-10 days (scraper)
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---
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|
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## 10. DBS Integration (Partnership Required)
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|
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### Overview
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|
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- **Service:** Disclosure and Barring Service checks
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|
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- **No Direct API:** Accessed through pre-employment screening vendors
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|
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- **Vendors offering DBS APIs:**
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- Verifile
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- DDC (Due Diligence Checking)
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|
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- Security Watchdog
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|
||||||
- uCheck
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|
||||||
- Certn
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|
||||||
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|
||||||
### Recommended Vendor for TrueCV Integration
|
|
||||||
|
|
||||||
**Verifile** (Suggested)
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|
||||||
- **Website:** https://www.verifile.io/
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|
||||||
- **Contact:** [Check website]
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|
||||||
- **API Type:** REST-based
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|
||||||
- **Cost Structure:** £20-50 per DBS check (pass-through)
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|
||||||
- **Integration:** 6-8 weeks (includes compliance setup)
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|
||||||
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|
||||||
### Alternative Vendors
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|
||||||
- **DDC:** https://www.ddc.uk.net/
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|
||||||
- **Security Watchdog:** https://www.securitywatchdog.org.uk/
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|
||||||
- **uCheck:** https://www.ucheck.co.uk/
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|
||||||
|
|
||||||
### Implementation Approach
|
|
||||||
1. Contact 2-3 vendors for partnership discussion
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|
||||||
2. Negotiate revenue share (typically 20-30% for platform)
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|
||||||
3. Integrate DBS check submission API
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|
||||||
4. Build compliance/audit trail layer
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|
||||||
5. White-label DBS reports in TrueCV UI
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|
||||||
|
|
||||||
### Timeline
|
|
||||||
- **Vendor selection:** 1-2 weeks
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|
||||||
- **Agreement negotiation:** 2-4 weeks
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|
||||||
- **Technical integration:** 6-8 weeks
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|
||||||
- **Compliance approval:** 2-4 weeks
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|
||||||
- **Total:** 12-18 weeks (Q3 timeline realistic)
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|
||||||
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|
||||||
---
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|
||||||
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|
||||||
## 11. HMRC Payroll Verification (Restricted Access)
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|
||||||
|
|
||||||
### Overview
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|
||||||
- **Service:** Real-time employment verification via HMRC
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|
||||||
- **Access:** Restricted to pre-employment screening vendors with accreditation
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|
||||||
- **Use Case:** Authoritative employment history + dates + salary bands
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|
||||||
|
|
||||||
### Implementation Approach
|
|
||||||
|
|
||||||
**NOT Direct API Access** - Must partner with accredited vendor
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|
||||||
|
|
||||||
#### Recommended Path
|
|
||||||
1. **Contact accredited vendors:** Verifile, DDC, or similar
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|
||||||
2. **Explain use case:** CV verification platform
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|
||||||
3. **Request sub-licensing:** Access to their HMRC integration
|
|
||||||
4. **Build wrapper:** TrueCV UI calls vendor API
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|
||||||
|
|
||||||
#### Vendors with HMRC Access
|
|
||||||
- Verifile (https://www.verifile.io/)
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|
||||||
- DDC (https://www.ddc.uk.net/)
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|
||||||
- Digital Marketplace vendors (check list)
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|
||||||
|
|
||||||
#### Timeline
|
|
||||||
- **Vendor discussion:** 2-4 weeks
|
|
||||||
- **Partnership agreement:** 4-6 weeks
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|
||||||
- **Technical integration:** 4-6 weeks
|
|
||||||
- **Total:** 10-16 weeks (Q3 2026)
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|
||||||
|
|
||||||
#### Cost Model
|
|
||||||
- Likely: £0.50-2 per verification (wholesale rate)
|
|
||||||
- Pass-through cost to customers: £2-5
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|
||||||
|
|
||||||
---
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|
||||||
|
|
||||||
## Implementation Prioritization for Phase 1
|
|
||||||
|
|
||||||
| Component | Primary API | Fallback | Effort | Start | Complete |
|
|
||||||
|---|---|---|---|---|---|
|
|
||||||
| **HEDD** | ✅ API | Web portal | 3 weeks | Week 1 | Week 3 |
|
|
||||||
| **GMC** | 🔄 API TBD | Scraper | 1 week | Week 2 | Week 3 |
|
|
||||||
| **NMC** | 🔄 API TBD | Scraper | 1 week | Week 2 | Week 3 |
|
|
||||||
| **Companies House** | ✅ API exist | N/A | 2 weeks | Week 1 | Week 3 |
|
|
||||||
| **GOV.UK Registry** | ✅ API public | N/A | 3 days | Week 2 | Week 2 |
|
|
||||||
| **Timeline Enhancement** | N/A | Internal | 1 week | Week 1 | Week 1 |
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Action Items for Product Manager
|
|
||||||
|
|
||||||
### This Week
|
|
||||||
1. **Email HEDD:** partnerships@hedd.ac.uk with:
|
|
||||||
- Company info (TrueCV)
|
|
||||||
- Use case (CV verification for UK recruiters)
|
|
||||||
- Expected volume (start with 100/month)
|
|
||||||
- Request: API access or partnership discussion
|
|
||||||
|
|
||||||
2. **Email GMC:** digital@gmc-uk.org with similar inquiry
|
|
||||||
|
|
||||||
3. **Email NMC:** [Check website for technical contact]
|
|
||||||
|
|
||||||
4. **Review Companies House API Docs:** https://developer.companieshouse.gov.uk/
|
|
||||||
|
|
||||||
### Next Week
|
|
||||||
1. **Follow up if no response:** Contact alternative channels (partnerships@, main contact)
|
|
||||||
2. **Prepare scraper approach:** If APIs not available, start scraper development anyway
|
|
||||||
3. **Create test accounts:** Register on HEDD, GMC, NMC websites as backup
|
|
||||||
4. **Identify beta partners:** Contact recruitment agencies for testing
|
|
||||||
|
|
||||||
### Timeline Expectations
|
|
||||||
- **HEDD API Response:** 2-4 weeks
|
|
||||||
- **GMC API Response:** 2-4 weeks (or fallback to scraper)
|
|
||||||
- **NMC API Response:** 2-4 weeks (or fallback to scraper)
|
|
||||||
- **If APIs unavailable:** Scraper approach = 3-4 days per service
|
|
||||||
- **Companies House:** Already have access; can start immediately
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Compliance & Data Protection Checklist
|
|
||||||
|
|
||||||
For each API integration, ensure:
|
|
||||||
- [ ] Terms of Service reviewed (especially data retention/use restrictions)
|
|
||||||
- [ ] GDPR data processing agreement in place
|
|
||||||
- [ ] Candidate consent workflow implemented
|
|
||||||
- [ ] Data retention policy documented
|
|
||||||
- [ ] Audit logging enabled
|
|
||||||
- [ ] Data deletion procedures defined
|
|
||||||
- [ ] Third-party processing agreement signed (where applicable)
|
|
||||||
- [ ] Privacy notice updated on website
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## References & Documentation
|
|
||||||
|
|
||||||
### Official API Documentation Links
|
|
||||||
- **Companies House:** https://developer.companieshouse.gov.uk/
|
|
||||||
- **HEDD:** https://hedd.ac.uk/ (contact for API docs)
|
|
||||||
- **GMC:** https://www.gmc-uk.org/ (check for developer resources)
|
|
||||||
- **NMC:** https://www.nmc.org.uk/ (check for developer resources)
|
|
||||||
- **GOV.UK Professions:** https://www.regulated-professions.service.gov.uk/
|
|
||||||
- **DBS Vendors:** Contact directly
|
|
||||||
|
|
||||||
### Useful Resources
|
|
||||||
- [UK Pre-Employment Screening Industry Overview](https://www.verifyed.io/)
|
|
||||||
- [HEDD Employers Toolkit](https://hedd.ac.uk/employers)
|
|
||||||
- [UK Data Protection Act 2018](https://www.legislation.gov.uk/ukpga/2018/12/contents/enacted)
|
|
||||||
- [GDPR Requirements for HR](https://ico.org.uk/)
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Contact Template for API Requests
|
|
||||||
|
|
||||||
```
|
|
||||||
Subject: API Integration Request - TrueCV Recruitment Verification Platform
|
|
||||||
|
|
||||||
Dear [Service] Team,
|
|
||||||
|
|
||||||
We are developing TrueCV, a UK-focused CV verification platform for recruitment agencies and corporate HR departments. As part of our Phase 1 launch (Q1 2026), we would like to integrate with [Service Name] to verify [candidate credentials] in real-time during the hiring process.
|
|
||||||
|
|
||||||
Use Case:
|
|
||||||
- Candidates upload CV during job application
|
|
||||||
- TrueCV extracts education/qualification claims
|
|
||||||
- Real-time verification against [Service] records
|
|
||||||
- Fraud flags generated for recruiter review
|
|
||||||
|
|
||||||
Integration Preference:
|
|
||||||
- REST API integration (preferred)
|
|
||||||
- Web portal integration (acceptable)
|
|
||||||
|
|
||||||
Anticipated Volume:
|
|
||||||
- Initial: 100-500 verifications/month
|
|
||||||
- Scale: 5,000+ verifications/month (Year 2)
|
|
||||||
|
|
||||||
Questions:
|
|
||||||
1. Is API access available for third-party verification services?
|
|
||||||
2. What is the application timeline?
|
|
||||||
3. Are there rate limits or volume commitments?
|
|
||||||
4. Is there a cost per verification or licensing fee?
|
|
||||||
5. What data retention policies apply?
|
|
||||||
|
|
||||||
We're committed to compliance and will execute necessary data processing agreements.
|
|
||||||
|
|
||||||
Please advise next steps.
|
|
||||||
|
|
||||||
Best regards,
|
|
||||||
[Your Name]
|
|
||||||
TrueCV
|
|
||||||
```
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Next Steps
|
|
||||||
|
|
||||||
1. **Start with HEDD:** Highest ROI; contact this week
|
|
||||||
2. **Parallel track GMC/NMC:** Prepare scraper approach as backup
|
|
||||||
3. **Companies House:** Begin director verification enhancement immediately (API exists)
|
|
||||||
4. **Timeline:** Full Phase 1 integration possible within 8 weeks
|
|
||||||
|
|
||||||
@@ -1,476 +0,0 @@
|
|||||||
================================================================================
|
|
||||||
TRUECV UK MARKET STRATEGY - COMPLETE DELIVERY PACKAGE
|
|
||||||
================================================================================
|
|
||||||
|
|
||||||
Project: Rethinking TrueCV Feature Priorities with UK-Only Focus
|
|
||||||
Date Delivered: January 20, 2026
|
|
||||||
Total Documents: 8 comprehensive strategy guides
|
|
||||||
Total Content: ~200 pages
|
|
||||||
Estimated Read Time: 2-4 hours (depending on role)
|
|
||||||
|
|
||||||
================================================================================
|
|
||||||
DELIVERABLES
|
|
||||||
================================================================================
|
|
||||||
|
|
||||||
FILE 1: QUICK_REFERENCE.md (3-4 pages)
|
|
||||||
- Purpose: Desk reference card for quick lookups
|
|
||||||
- Format: Visual tables, bullet points, one-liners
|
|
||||||
- Contains: Market opportunity, competitive advantage, timeline, pricing, metrics
|
|
||||||
- Best For: All audiences - print and keep at desk
|
|
||||||
|
|
||||||
FILE 2: EXECUTIVE_SUMMARY.md (5-6 pages)
|
|
||||||
- Purpose: Executive brief for decision-making
|
|
||||||
- Format: Business narrative with financial projections
|
|
||||||
- Contains: Market problem, solution, competitive advantage, financials, 30-day plan
|
|
||||||
- Best For: Executives, investors, decision-makers
|
|
||||||
|
|
||||||
FILE 3: UK_FEATURE_PRIORITIZATION.md (25-30 pages)
|
|
||||||
- Purpose: Detailed feature prioritization and analysis
|
|
||||||
- Format: Tables, matrices, ranked lists, implementation examples
|
|
||||||
- Contains: 8 UK APIs analyzed, features ranked by impact×feasibility, 3-phase roadmap
|
|
||||||
- Best For: Product managers, engineering leads
|
|
||||||
|
|
||||||
FILE 4: PHASE1_TECHNICAL_IMPLEMENTATION.md (50-60 pages)
|
|
||||||
- Purpose: Complete technical specifications for Phase 1 (8-week) delivery
|
|
||||||
- Format: Architecture diagrams, production-ready C# code, configuration guides
|
|
||||||
- Contains: 4 features with complete implementation details, testing strategy, deployment checklist
|
|
||||||
- Best For: Backend engineers, QA engineers
|
|
||||||
|
|
||||||
FILE 5: UK_MARKET_STRATEGY.md (40-50 pages)
|
|
||||||
- Purpose: Comprehensive market and go-to-market strategy
|
|
||||||
- Format: Market analysis, competitive landscape, GTM strategy, financials
|
|
||||||
- Contains: Market sizing, competitive analysis, 3-phase product strategy, GTM channels, unit economics
|
|
||||||
- Best For: Product team, marketing, sales, leadership
|
|
||||||
|
|
||||||
FILE 6: API_RESOURCES_AND_CONTACTS.md (20-25 pages)
|
|
||||||
- Purpose: Practical guide to accessing UK APIs and vendor partnerships
|
|
||||||
- Format: Reference guide, contact information, implementation methods
|
|
||||||
- Contains: 11 API integration guides, contact details, email templates, compliance checklist
|
|
||||||
- Best For: Engineering + product during implementation phase
|
|
||||||
|
|
||||||
FILE 7: README_UK_STRATEGY.md (8-10 pages)
|
|
||||||
- Purpose: Navigation guide and orientation document
|
|
||||||
- Format: Document hierarchy, role-based reading paths, cross-references
|
|
||||||
- Contains: Quick navigation, decision framework, reading order recommendations
|
|
||||||
- Best For: Orientation and finding specific information
|
|
||||||
|
|
||||||
FILE 8: INDEX.md (10-12 pages)
|
|
||||||
- Purpose: Complete document index and reference guide
|
|
||||||
- Format: Document inventory, cross-references, reading guides by role
|
|
||||||
- Contains: What's in each document, how to find information, version control
|
|
||||||
- Best For: Understanding what information exists where
|
|
||||||
|
|
||||||
================================================================================
|
|
||||||
KEY FINDINGS & RECOMMENDATIONS
|
|
||||||
================================================================================
|
|
||||||
|
|
||||||
MARKET OPPORTUNITY:
|
|
||||||
✓ £4.2B annual cost of CV fraud to UK employers
|
|
||||||
✓ 1 in 5 UK candidates falsify university degrees
|
|
||||||
✓ 24% of screened CVs fail verification
|
|
||||||
✓ £3.3M serviceable market for TrueCV
|
|
||||||
✓ No existing competitor offers integrated UK CV verification
|
|
||||||
|
|
||||||
COMPETITIVE ADVANTAGE:
|
|
||||||
✓ Only platform integrating HEDD degree verification (no competitors do)
|
|
||||||
✓ Only tool targeting healthcare recruiting niche (GMC/NMC registers)
|
|
||||||
✓ Only solution verifying director claims vs. Companies House
|
|
||||||
✓ Only platform detecting timeline fraud across education-employment boundary
|
|
||||||
✓ 6-12 month first-mover advantage window
|
|
||||||
|
|
||||||
RECOMMENDED STRATEGY:
|
|
||||||
✓ PROCEED with Phase 1 implementation immediately
|
|
||||||
✓ Launch 4 features in 8 weeks (Q1 2026)
|
|
||||||
✓ Target healthcare recruiting niche first (GMC/NMC)
|
|
||||||
✓ Expand to professional bodies in Q2 (ICAEW, SRA)
|
|
||||||
✓ Add compliance tier (DBS, HMRC) in Q3
|
|
||||||
|
|
||||||
FINANCIAL PROJECTIONS:
|
|
||||||
✓ Year 1 Revenue: £113K-226K (conservative to growth)
|
|
||||||
✓ Break-even: 24-30 customers (achievable by month 6-7)
|
|
||||||
✓ Customer Acquisition Cost: £150-300
|
|
||||||
✓ Average Revenue Per User: £60-120/month
|
|
||||||
✓ Gross Margin: 75-80% (healthy SaaS model)
|
|
||||||
|
|
||||||
CRITICAL PATH:
|
|
||||||
1. Email HEDD requesting API access (this week)
|
|
||||||
2. Email GMC/NMC requesting verification APIs (this week)
|
|
||||||
3. Allocate 2 engineers full-time for 8 weeks (immediate)
|
|
||||||
4. Recruit 3-5 beta partner recruitment agencies (week 2)
|
|
||||||
5. Begin development (week 2)
|
|
||||||
6. Public launch (week 8)
|
|
||||||
|
|
||||||
================================================================================
|
|
||||||
PHASE 1 FEATURE PRIORITIES (Q1 2026 - 8 Weeks)
|
|
||||||
================================================================================
|
|
||||||
|
|
||||||
RANK FEATURE IMPACT EFFORT TIMELINE
|
|
||||||
─────────────────────────────────────────────────────────────────────
|
|
||||||
1. HEDD Degree Verification 9.5/10 ★★★ Weeks 1-3
|
|
||||||
└─ Real-time + manual review tracking
|
|
||||||
|
|
||||||
2. Enhanced Timeline Analysis 7.0/10 ★☆☆ Weeks 1-2
|
|
||||||
└─ Education-employment sequencing
|
|
||||||
|
|
||||||
3. Healthcare Registers (GMC/NMC) 6.5/10 ★☆☆ Weeks 2-3
|
|
||||||
└─ Doctor/nurse registration verification
|
|
||||||
|
|
||||||
4. Companies House Director 7.5/10 ★★☆ Weeks 2-4
|
|
||||||
Verification
|
|
||||||
└─ Self-employment claim validation
|
|
||||||
|
|
||||||
APIs INTEGRATED:
|
|
||||||
✓ HEDD (degree verification, 140+ universities)
|
|
||||||
✓ GMC (doctor registration, 250K practitioners)
|
|
||||||
✓ NMC (nurse registration, 700K practitioners)
|
|
||||||
✓ Companies House Directors (existing API enhancement)
|
|
||||||
✓ GOV.UK Regulated Professions (enrichment layer)
|
|
||||||
|
|
||||||
EXPECTED OUTCOMES:
|
|
||||||
✓ 500+ signups in first month
|
|
||||||
✓ 10%+ weekly active check rate
|
|
||||||
✓ 85%+ feature satisfaction
|
|
||||||
✓ 90%+ accuracy on fraud detection
|
|
||||||
|
|
||||||
================================================================================
|
|
||||||
COMPETITIVE LANDSCAPE ANALYSIS
|
|
||||||
================================================================================
|
|
||||||
|
|
||||||
COMPETITOR FEATURES OFFERED TrueCV ADVANTAGE
|
|
||||||
─────────────────────────────────────────────────────────────
|
|
||||||
Workable ATS + basic screening HEDD integration (exclusive)
|
|
||||||
Deel Global hiring + screening UK-specific stack
|
|
||||||
Checkr Background checks + DBS Timeline fraud detection
|
|
||||||
Verifile Pre-employment screening Healthcare niche dominance
|
|
||||||
Veriff Identity verification CV-focused approach
|
|
||||||
|
|
||||||
MARKET GAP:
|
|
||||||
No existing competitor integrates:
|
|
||||||
- HEDD degree verification
|
|
||||||
- GMC/NMC healthcare registers
|
|
||||||
- Timeline fraud detection
|
|
||||||
- Companies House director verification
|
|
||||||
→ TrueCV is only player filling this gap
|
|
||||||
|
|
||||||
MOAT BUILDING:
|
|
||||||
- Deep integrations difficult to replicate (6+ months each)
|
|
||||||
- Network effects as data accumulates
|
|
||||||
- Regulatory compliance/audit trail = switching costs
|
|
||||||
- Vertical dominance in healthcare (first-mover)
|
|
||||||
|
|
||||||
================================================================================
|
|
||||||
FRAUD DETECTION COVERAGE
|
|
||||||
================================================================================
|
|
||||||
|
|
||||||
FRAUD TYPE DETECTION RATE PHASE
|
|
||||||
────────────────────────────────────────────────────────────
|
|
||||||
Fake/False Degrees 90%+ Phase 1
|
|
||||||
Employment Date Falsification 80%+ Phase 1
|
|
||||||
Directorship False Claims 95%+ Phase 1
|
|
||||||
Job Title Inflation Partial Phase 1
|
|
||||||
Exaggerated Qualifications 85%+ Phase 2
|
|
||||||
Professional Certification Fraud 95%+ Phase 2
|
|
||||||
Timeline Gaps/Overlaps 85%+ Phase 1
|
|
||||||
|
|
||||||
PHASE 1 COVERAGE: ~80% of common fraud patterns
|
|
||||||
|
|
||||||
================================================================================
|
|
||||||
GO-TO-MARKET STRATEGY
|
|
||||||
================================================================================
|
|
||||||
|
|
||||||
PRIMARY CHANNELS:
|
|
||||||
1. Direct Sales (target: agency owners, HR directors)
|
|
||||||
Expected conversion: 5-8%
|
|
||||||
Sales cycle: 2-4 weeks
|
|
||||||
|
|
||||||
2. Partnerships (ATS integrations, background check white-label)
|
|
||||||
Expected impact: +30% user acquisition
|
|
||||||
|
|
||||||
3. Content & SEO (blog, case studies, webinars)
|
|
||||||
Expected impact: +20% organic users
|
|
||||||
|
|
||||||
4. Vertical Specialists (healthcare, finance, legal recruiters)
|
|
||||||
Expected impact: +25% high-value customers
|
|
||||||
|
|
||||||
CUSTOMER TIERS:
|
|
||||||
┌─────────────────────────────────────────────────────┐
|
|
||||||
│ TIER PRICE/MO TARGET CUSTOMER │
|
|
||||||
│ ─────────────────────────────────────────────────── │
|
|
||||||
│ Free £0 Solo recruiters │
|
|
||||||
│ Professional £49/month Small agencies (50-200) │
|
|
||||||
│ Enterprise £199/month Large orgs (200+) │
|
|
||||||
│ API/Platform £1,000/mo Integration partners │
|
|
||||||
└─────────────────────────────────────────────────────┘
|
|
||||||
|
|
||||||
PRICING UNIT ECONOMICS:
|
|
||||||
- Customer Acquisition Cost (CAC): £150-300
|
|
||||||
- Average Revenue Per User (ARPU): £60-120/month
|
|
||||||
- Payback Period: 2-4 months
|
|
||||||
- LTV:CAC Ratio: 4:1+ (healthy SaaS benchmark)
|
|
||||||
|
|
||||||
================================================================================
|
|
||||||
TEAM REQUIREMENTS
|
|
||||||
================================================================================
|
|
||||||
|
|
||||||
PHASE 1 (Q1 2026):
|
|
||||||
✓ Backend Engineer (Lead): Full-time 8 weeks - HEDD integration
|
|
||||||
✓ Backend Engineer (Secondary): Full-time 8 weeks - Healthcare + Timeline
|
|
||||||
✓ QA Engineer: Part-time (weeks 2-3)
|
|
||||||
✓ Product Manager: Full-time (coordination)
|
|
||||||
✓ Marketing Lead: Part-time 50% (content & outreach)
|
|
||||||
|
|
||||||
PHASE 2 (Q2 2026) ADD:
|
|
||||||
✓ Full-Stack Engineer (vertical expansion)
|
|
||||||
✓ Sales/BD Lead (partnership development)
|
|
||||||
|
|
||||||
PHASE 3 (Q3 2026) ADD:
|
|
||||||
✓ Customer Success Manager
|
|
||||||
✓ Data Analyst (metrics/LTV)
|
|
||||||
|
|
||||||
ESTIMATED BUDGET:
|
|
||||||
Phase 1: £40-50K (8 weeks, 2 engineers + support)
|
|
||||||
|
|
||||||
================================================================================
|
|
||||||
RISK ASSESSMENT & MITIGATIONS
|
|
||||||
================================================================================
|
|
||||||
|
|
||||||
RISK PROBABILITY SEVERITY MITIGATION
|
|
||||||
──────────────────────────────────────────────────────────────────
|
|
||||||
HEDD API Access Delayed MEDIUM MEDIUM Scraper fallback
|
|
||||||
GMC Blocks Scraping LOW LOW Request official API
|
|
||||||
Market Adoption Slow MEDIUM HIGH Focus healthcare 1st
|
|
||||||
Regulatory Gatekeeping MEDIUM MEDIUM Partner with vendors early
|
|
||||||
Competitor Response MEDIUM MEDIUM First-mover advantage
|
|
||||||
|
|
||||||
CONTINGENCY PLANS:
|
|
||||||
- If HEDD API denied: Use web portal integration (3-day fallback)
|
|
||||||
- If GMC API denied: Deploy scraper (5-7 days dev)
|
|
||||||
- If market adoption slow: Pivot to healthcare vertical (faster wins)
|
|
||||||
- If regulatory delays: Partner with established vendors (vendor risk)
|
|
||||||
|
|
||||||
================================================================================
|
|
||||||
30-DAY ACTION PLAN
|
|
||||||
================================================================================
|
|
||||||
|
|
||||||
WEEK 1 - SETUP & INITIATION
|
|
||||||
□ Email HEDD (partnerships@hedd.ac.uk) requesting API access
|
|
||||||
□ Email GMC (digital@gmc-uk.org) requesting verification API
|
|
||||||
□ Email NMC requesting verification capabilities
|
|
||||||
□ Allocate 2 engineers to Phase 1 development
|
|
||||||
□ Identify 3-5 recruitment agency beta partners
|
|
||||||
□ Set up development environment
|
|
||||||
|
|
||||||
WEEK 2-3 - DEVELOPMENT BEGINS
|
|
||||||
□ Receive HEDD credentials (or begin scraper development)
|
|
||||||
□ Start HEDD integration development
|
|
||||||
□ Begin Companies House enhancement code
|
|
||||||
□ Begin healthcare register scraper development
|
|
||||||
□ Begin enhanced timeline analysis implementation
|
|
||||||
□ Set up CI/CD pipeline for testing
|
|
||||||
|
|
||||||
WEEK 4 - FEATURE INTEGRATION
|
|
||||||
□ Complete HEDD client and verification service
|
|
||||||
□ Complete healthcare register scrapers
|
|
||||||
□ Complete timeline analysis enhancement
|
|
||||||
□ Complete director verification service
|
|
||||||
□ Deploy to test environment
|
|
||||||
|
|
||||||
WEEK 5 - BETA TESTING
|
|
||||||
□ Deploy beta environment
|
|
||||||
□ Onboard beta partner agencies (3-5 companies)
|
|
||||||
□ Conduct user testing
|
|
||||||
□ Collect feedback on UX and feature value
|
|
||||||
□ Document edge cases and issues
|
|
||||||
|
|
||||||
WEEK 6-7 - REFINEMENT
|
|
||||||
□ Iterate based on beta feedback
|
|
||||||
□ Fix bugs and refine accuracy
|
|
||||||
□ Finalize UI/UX for public version
|
|
||||||
□ Prepare marketing materials
|
|
||||||
□ Brief sales team on features
|
|
||||||
|
|
||||||
WEEK 8 - PUBLIC LAUNCH
|
|
||||||
□ Final QA sign-off
|
|
||||||
□ Deploy to production
|
|
||||||
□ Public launch announcement
|
|
||||||
□ Press/analyst outreach
|
|
||||||
□ Sales outreach to prospects
|
|
||||||
□ Monitor for production issues
|
|
||||||
|
|
||||||
================================================================================
|
|
||||||
SUCCESS CRITERIA (POST-PHASE 1)
|
|
||||||
================================================================================
|
|
||||||
|
|
||||||
MUST-HAVES (Gate for Phase 2):
|
|
||||||
✓ HEDD integration live and functional
|
|
||||||
✓ Timeline fraud detection enhanced
|
|
||||||
✓ Companies House director verification working
|
|
||||||
✓ GMC/NMC healthcare checks live
|
|
||||||
✓ 500+ public signups within first month
|
|
||||||
✓ 10%+ weekly active check rate
|
|
||||||
✓ <5% API error rate
|
|
||||||
✓ Zero critical production incidents
|
|
||||||
|
|
||||||
NICE-TO-HAVES (Excellence targets):
|
|
||||||
✓ 85%+ user satisfaction score (NPS >40)
|
|
||||||
✓ Media/analyst coverage
|
|
||||||
✓ 5+ paying customers (£2-5K MRR)
|
|
||||||
✓ Documented case studies
|
|
||||||
✓ 10+ recruitment agencies in beta
|
|
||||||
|
|
||||||
RED FLAGS (Reassess strategy if occurring):
|
|
||||||
✗ <100 signups after public launch
|
|
||||||
✗ HEDD access denied AND scraper fails
|
|
||||||
✗ <3 beta partners willing to participate
|
|
||||||
✗ >10% API error rate or frequent outages
|
|
||||||
✗ <20% weekly active rate
|
|
||||||
✗ Market research shows insufficient demand
|
|
||||||
|
|
||||||
================================================================================
|
|
||||||
NEXT STEPS FOR STAKEHOLDERS
|
|
||||||
================================================================================
|
|
||||||
|
|
||||||
FOR EXECUTIVES/INVESTORS:
|
|
||||||
1. Review EXECUTIVE_SUMMARY.md (5 minutes)
|
|
||||||
2. Review QUICK_REFERENCE.md for metrics (3 minutes)
|
|
||||||
3. Review Financial Projections in UK_MARKET_STRATEGY.md (5 minutes)
|
|
||||||
4. DECISION: Approve Phase 1 go-ahead? (Yes/No)
|
|
||||||
5. If YES: Approve budget (£40-50K) and resource allocation
|
|
||||||
|
|
||||||
FOR PRODUCT MANAGERS:
|
|
||||||
1. Read entire UK_FEATURE_PRIORITIZATION.md
|
|
||||||
2. Read GTM section of UK_MARKET_STRATEGY.md
|
|
||||||
3. Read API_RESOURCES_AND_CONTACTS.md for API status
|
|
||||||
4. Begin API access coordination (email HEDD, GMC, NMC)
|
|
||||||
5. Start recruiting beta partners this week
|
|
||||||
|
|
||||||
FOR ENGINEERING LEADS:
|
|
||||||
1. Read PHASE1_TECHNICAL_IMPLEMENTATION.md (full - 40+ minutes)
|
|
||||||
2. Read API_RESOURCES_AND_CONTACTS.md (full - 20+ minutes)
|
|
||||||
3. Study the 4 code examples for each feature
|
|
||||||
4. Set up development environment
|
|
||||||
5. Plan sprint structure for 8-week delivery
|
|
||||||
6. Identify any blockers or concerns
|
|
||||||
7. Brief team on Phase 1 scope and timeline
|
|
||||||
|
|
||||||
FOR SALES/MARKETING:
|
|
||||||
1. Read UK_MARKET_STRATEGY.md (full)
|
|
||||||
2. Review Customer Personas section
|
|
||||||
3. Review GTM Channels section
|
|
||||||
4. Begin designing marketing materials
|
|
||||||
5. Create sales talking points
|
|
||||||
6. Prepare for "degree verification" messaging
|
|
||||||
|
|
||||||
================================================================================
|
|
||||||
DOCUMENT LOCATIONS
|
|
||||||
================================================================================
|
|
||||||
|
|
||||||
All files have been created in: /mnt/d/Git/TrueCV/
|
|
||||||
|
|
||||||
FILE STRUCTURE:
|
|
||||||
/mnt/d/Git/TrueCV/QUICK_REFERENCE.md (Start here)
|
|
||||||
/mnt/d/Git/TrueCV/EXECUTIVE_SUMMARY.md (Execs/investors)
|
|
||||||
/mnt/d/Git/TrueCV/UK_FEATURE_PRIORITIZATION.md (Product)
|
|
||||||
/mnt/d/Git/TrueCV/PHASE1_TECHNICAL_IMPLEMENTATION.md (Engineering)
|
|
||||||
/mnt/d/Git/TrueCV/UK_MARKET_STRATEGY.md (Strategy/Sales/Marketing)
|
|
||||||
/mnt/d/Git/TrueCV/API_RESOURCES_AND_CONTACTS.md (Implementation)
|
|
||||||
/mnt/d/Git/TrueCV/README_UK_STRATEGY.md (Navigation)
|
|
||||||
/mnt/d/Git/TrueCV/INDEX.md (Reference index)
|
|
||||||
|
|
||||||
FILES READY FOR USE IMMEDIATELY.
|
|
||||||
|
|
||||||
================================================================================
|
|
||||||
FINAL RECOMMENDATIONS
|
|
||||||
================================================================================
|
|
||||||
|
|
||||||
STRATEGIC DECISION:
|
|
||||||
✓ STRONGLY RECOMMEND proceeding with Phase 1 immediately
|
|
||||||
|
|
||||||
RATIONALE:
|
|
||||||
✓ Market gap is real and valuable (£3.3M addressable)
|
|
||||||
✓ Competitive advantage is sustainable (6-12 month window)
|
|
||||||
✓ Financial model is attractive (break-even in 6-7 months)
|
|
||||||
✓ Technical feasibility is high (APIs accessible, proven patterns)
|
|
||||||
✓ Team requirements are reasonable (2 engineers for 8 weeks)
|
|
||||||
✓ Risk mitigation strategies are solid (fallbacks in place)
|
|
||||||
|
|
||||||
CRITICAL SUCCESS FACTORS:
|
|
||||||
1. Secure HEDD API access (or verify scraper approach works)
|
|
||||||
2. Recruit 3-5 beta partners committed to testing
|
|
||||||
3. Maintain 8-week timeline (no scope creep)
|
|
||||||
4. Achieve 500+ signups in first month (viral/organic growth)
|
|
||||||
5. Monitor unit economics carefully (adjust pricing if needed)
|
|
||||||
|
|
||||||
NEXT DECISION POINT:
|
|
||||||
Post-Phase 1 (Week 8): Should we proceed to Phase 2 (Q2) and Phase 3 (Q3)?
|
|
||||||
- SUCCESS: Yes, proceed with professional bodies expansion
|
|
||||||
- MODERATE: Yes, but revisit roadmap based on market feedback
|
|
||||||
- WEAK: Pause, reassess market viability
|
|
||||||
|
|
||||||
================================================================================
|
|
||||||
CONTACT INFORMATION
|
|
||||||
================================================================================
|
|
||||||
|
|
||||||
STRATEGIC QUESTIONS:
|
|
||||||
→ Product Leadership: [Assign contact]
|
|
||||||
|
|
||||||
MARKET ANALYSIS QUESTIONS:
|
|
||||||
→ Marketing/Sales: [Assign contact]
|
|
||||||
|
|
||||||
TECHNICAL FEASIBILITY QUESTIONS:
|
|
||||||
→ Engineering Lead: [Assign contact]
|
|
||||||
|
|
||||||
FINANCIAL MODEL QUESTIONS:
|
|
||||||
→ Finance/CFO: [Assign contact]
|
|
||||||
|
|
||||||
================================================================================
|
|
||||||
DOCUMENT VERSION & CONTROL
|
|
||||||
================================================================================
|
|
||||||
|
|
||||||
VERSION: 1.0
|
|
||||||
CREATED: January 20, 2026
|
|
||||||
LAST UPDATED: January 20, 2026
|
|
||||||
STATUS: READY FOR EXECUTION
|
|
||||||
|
|
||||||
DISTRIBUTION: Internal Only
|
|
||||||
RECIPIENTS: Product, Engineering, Leadership
|
|
||||||
|
|
||||||
PLANNED UPDATES:
|
|
||||||
- April 1, 2026: Post-Phase 1 launch retrospective
|
|
||||||
- July 1, 2026: Post-Phase 2 launch update
|
|
||||||
- October 1, 2026: Post-Phase 3 launch update
|
|
||||||
- January 1, 2027: Year 1 retrospective + Year 2 planning
|
|
||||||
|
|
||||||
================================================================================
|
|
||||||
CLOSING NOTES
|
|
||||||
================================================================================
|
|
||||||
|
|
||||||
This strategy document represents a comprehensive analysis of TrueCV's
|
|
||||||
opportunity in the UK CV verification market. It provides:
|
|
||||||
|
|
||||||
✓ Clear market opportunity quantification (£3.3M addressable)
|
|
||||||
✓ Competitive advantage analysis (exclusive features)
|
|
||||||
✓ Detailed technical implementation plans (production-ready code)
|
|
||||||
✓ Go-to-market strategy (4 sales channels)
|
|
||||||
✓ Financial projections (Year 1 break-even)
|
|
||||||
✓ Risk mitigation (contingency plans)
|
|
||||||
✓ 30-day action plan (immediate next steps)
|
|
||||||
|
|
||||||
The strategy is:
|
|
||||||
✓ Data-driven (based on market research and API analysis)
|
|
||||||
✓ Actionable (contains concrete implementation details)
|
|
||||||
✓ Realistic (includes risk assessment and fallbacks)
|
|
||||||
✓ Executable (fits within 8-week Phase 1 timeline)
|
|
||||||
|
|
||||||
Next step: **Leadership decision on Phase 1 go-ahead**
|
|
||||||
|
|
||||||
If approved, Phase 1 can launch by Week 2 of this plan.
|
|
||||||
|
|
||||||
================================================================================
|
|
||||||
END OF DELIVERY SUMMARY
|
|
||||||
================================================================================
|
|
||||||
|
|
||||||
Questions? Contact [Product Leadership]
|
|
||||||
More details? See INDEX.md for document navigation
|
|
||||||
Ready to execute? See 30-DAY ACTION PLAN above
|
|
||||||
|
|
||||||
@@ -1,447 +0,0 @@
|
|||||||
# TrueCV Production Deployment Guide
|
|
||||||
|
|
||||||
A low-budget guide to launching TrueCV as a professional, secure offering.
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Budget Summary
|
|
||||||
|
|
||||||
| Component | Monthly Cost | Notes |
|
|
||||||
|-----------|-------------|-------|
|
|
||||||
| Azure App Service (B1) | ~£10 | 1.75GB RAM, custom domain, SSL |
|
|
||||||
| Azure SQL (Basic) | ~£4 | 2GB, 5 DTUs - upgrade as needed |
|
|
||||||
| Azure Blob Storage | ~£1 | Pay per GB stored |
|
|
||||||
| Domain name | ~£10/year | .com or .co.uk |
|
|
||||||
| **Total** | **~£15-20/month** | Scales with usage |
|
|
||||||
|
|
||||||
Alternative: A single £5-10/month VPS (Hetzner, DigitalOcean) can run everything if you're comfortable with Linux administration.
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Phase 1: Pre-Launch Checklist
|
|
||||||
|
|
||||||
### 1.1 Stripe Setup (Required for Payments)
|
|
||||||
|
|
||||||
1. Create a Stripe account at [stripe.com](https://stripe.com)
|
|
||||||
2. Complete business verification (required for live payments)
|
|
||||||
3. Create two Products in Stripe Dashboard:
|
|
||||||
- **Professional**: £49/month recurring
|
|
||||||
- **Enterprise**: £199/month recurring
|
|
||||||
4. Copy the Price IDs (start with `price_`) to your config
|
|
||||||
5. Configure the Customer Portal:
|
|
||||||
- Dashboard → Settings → Billing → Customer Portal
|
|
||||||
- Enable: Update payment methods, Cancel subscriptions, View invoices
|
|
||||||
6. Set up webhook endpoint (after deployment):
|
|
||||||
- Dashboard → Developers → Webhooks → Add endpoint
|
|
||||||
- URL: `https://yourdomain.com/api/stripe/webhook`
|
|
||||||
- Events: `checkout.session.completed`, `customer.subscription.updated`, `customer.subscription.deleted`, `invoice.payment_failed`
|
|
||||||
7. Copy the webhook signing secret to your config
|
|
||||||
|
|
||||||
### 1.2 External API Keys
|
|
||||||
|
|
||||||
| Service | Purpose | How to Get |
|
|
||||||
|---------|---------|-----------|
|
|
||||||
| Companies House | Company verification | [developer.company-information.service.gov.uk](https://developer.company-information.service.gov.uk) - Free |
|
|
||||||
| Anthropic (Claude) | CV parsing & analysis | [console.anthropic.com](https://console.anthropic.com) - Pay per use |
|
|
||||||
|
|
||||||
### 1.3 Domain & Email
|
|
||||||
|
|
||||||
1. Register a domain (Cloudflare, Namecheap, or similar)
|
|
||||||
2. Set up a professional email:
|
|
||||||
- Budget option: Zoho Mail free tier (5 users)
|
|
||||||
- Better option: Google Workspace (£5/user/month)
|
|
||||||
3. Configure SPF, DKIM, DMARC records for email deliverability
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Phase 2: Infrastructure Setup
|
|
||||||
|
|
||||||
### Option A: Azure (Recommended for .NET)
|
|
||||||
|
|
||||||
#### App Service + Azure SQL
|
|
||||||
|
|
||||||
```bash
|
|
||||||
# Install Azure CLI, then:
|
|
||||||
az login
|
|
||||||
|
|
||||||
# Create resource group
|
|
||||||
az group create --name truecv-prod --location uksouth
|
|
||||||
|
|
||||||
# Create App Service plan (B1 = ~£10/month)
|
|
||||||
az appservice plan create \
|
|
||||||
--name truecv-plan \
|
|
||||||
--resource-group truecv-prod \
|
|
||||||
--sku B1 \
|
|
||||||
--is-linux
|
|
||||||
|
|
||||||
# Create web app
|
|
||||||
az webapp create \
|
|
||||||
--name truecv-app \
|
|
||||||
--resource-group truecv-prod \
|
|
||||||
--plan truecv-plan \
|
|
||||||
--runtime "DOTNETCORE:8.0"
|
|
||||||
|
|
||||||
# Create SQL Server
|
|
||||||
az sql server create \
|
|
||||||
--name truecv-sql \
|
|
||||||
--resource-group truecv-prod \
|
|
||||||
--location uksouth \
|
|
||||||
--admin-user truecvadmin \
|
|
||||||
--admin-password <STRONG_PASSWORD>
|
|
||||||
|
|
||||||
# Create database (Basic = ~£4/month)
|
|
||||||
az sql db create \
|
|
||||||
--name truecv-db \
|
|
||||||
--server truecv-sql \
|
|
||||||
--resource-group truecv-prod \
|
|
||||||
--service-objective Basic
|
|
||||||
|
|
||||||
# Create storage account for CV files
|
|
||||||
az storage account create \
|
|
||||||
--name truecvstorage \
|
|
||||||
--resource-group truecv-prod \
|
|
||||||
--location uksouth \
|
|
||||||
--sku Standard_LRS
|
|
||||||
```
|
|
||||||
|
|
||||||
#### Environment Variables (App Service Configuration)
|
|
||||||
|
|
||||||
Set these in Azure Portal → App Service → Configuration → Application settings:
|
|
||||||
|
|
||||||
```
|
|
||||||
ConnectionStrings__DefaultConnection=Server=truecv-sql.database.windows.net;Database=truecv-db;User Id=truecvadmin;Password=<PASSWORD>;Encrypt=True;
|
|
||||||
ConnectionStrings__HangfireConnection=<SAME_AS_ABOVE>
|
|
||||||
Stripe__SecretKey=sk_live_xxx
|
|
||||||
Stripe__PublishableKey=pk_live_xxx
|
|
||||||
Stripe__WebhookSecret=whsec_xxx
|
|
||||||
Stripe__PriceIds__Professional=price_xxx
|
|
||||||
Stripe__PriceIds__Enterprise=price_xxx
|
|
||||||
Anthropic__ApiKey=sk-ant-xxx
|
|
||||||
CompaniesHouse__ApiKey=xxx
|
|
||||||
AzureBlob__ConnectionString=<FROM_STORAGE_ACCOUNT>
|
|
||||||
AzureBlob__ContainerName=cvfiles
|
|
||||||
```
|
|
||||||
|
|
||||||
### Option B: VPS (Budget Alternative)
|
|
||||||
|
|
||||||
A £5-10/month VPS from Hetzner, DigitalOcean, or Vultr can run everything:
|
|
||||||
|
|
||||||
1. Ubuntu 22.04 LTS
|
|
||||||
2. Install Docker and Docker Compose
|
|
||||||
3. Use the existing `docker-compose.yml` with modifications:
|
|
||||||
|
|
||||||
```yaml
|
|
||||||
# docker-compose.prod.yml
|
|
||||||
version: '3.8'
|
|
||||||
services:
|
|
||||||
web:
|
|
||||||
build: .
|
|
||||||
ports:
|
|
||||||
- "5000:8080"
|
|
||||||
environment:
|
|
||||||
- ASPNETCORE_ENVIRONMENT=Production
|
|
||||||
- ConnectionStrings__DefaultConnection=Server=db;Database=TrueCV;User Id=sa;Password=${DB_PASSWORD};TrustServerCertificate=True
|
|
||||||
depends_on:
|
|
||||||
- db
|
|
||||||
restart: always
|
|
||||||
|
|
||||||
db:
|
|
||||||
image: mcr.microsoft.com/mssql/server:2022-latest
|
|
||||||
environment:
|
|
||||||
- ACCEPT_EULA=Y
|
|
||||||
- SA_PASSWORD=${DB_PASSWORD}
|
|
||||||
volumes:
|
|
||||||
- sqldata:/var/opt/mssql
|
|
||||||
restart: always
|
|
||||||
|
|
||||||
caddy: # Reverse proxy with automatic HTTPS
|
|
||||||
image: caddy:2
|
|
||||||
ports:
|
|
||||||
- "80:80"
|
|
||||||
- "443:443"
|
|
||||||
volumes:
|
|
||||||
- ./Caddyfile:/etc/caddy/Caddyfile
|
|
||||||
- caddy_data:/data
|
|
||||||
restart: always
|
|
||||||
|
|
||||||
volumes:
|
|
||||||
sqldata:
|
|
||||||
caddy_data:
|
|
||||||
```
|
|
||||||
|
|
||||||
```
|
|
||||||
# Caddyfile
|
|
||||||
yourdomain.com {
|
|
||||||
reverse_proxy web:5000
|
|
||||||
}
|
|
||||||
```
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Phase 3: Security Hardening
|
|
||||||
|
|
||||||
### 3.1 Application Security (Critical)
|
|
||||||
|
|
||||||
#### Secrets Management
|
|
||||||
- **Never** commit secrets to git
|
|
||||||
- Use Azure Key Vault or environment variables
|
|
||||||
- Rotate API keys quarterly
|
|
||||||
|
|
||||||
#### HTTPS Enforcement
|
|
||||||
Already configured in `Program.cs`:
|
|
||||||
```csharp
|
|
||||||
app.UseHsts();
|
|
||||||
app.UseHttpsRedirection();
|
|
||||||
```
|
|
||||||
|
|
||||||
#### Content Security Policy
|
|
||||||
Add to `Program.cs`:
|
|
||||||
```csharp
|
|
||||||
app.Use(async (context, next) =>
|
|
||||||
{
|
|
||||||
context.Response.Headers.Append("X-Content-Type-Options", "nosniff");
|
|
||||||
context.Response.Headers.Append("X-Frame-Options", "DENY");
|
|
||||||
context.Response.Headers.Append("X-XSS-Protection", "1; mode=block");
|
|
||||||
context.Response.Headers.Append("Referrer-Policy", "strict-origin-when-cross-origin");
|
|
||||||
context.Response.Headers.Append("Permissions-Policy", "camera=(), microphone=(), geolocation=()");
|
|
||||||
await next();
|
|
||||||
});
|
|
||||||
```
|
|
||||||
|
|
||||||
#### Rate Limiting
|
|
||||||
Add to `Program.cs`:
|
|
||||||
```csharp
|
|
||||||
builder.Services.AddRateLimiter(options =>
|
|
||||||
{
|
|
||||||
options.GlobalLimiter = PartitionedRateLimiter.Create<HttpContext, string>(context =>
|
|
||||||
RateLimitPartition.GetFixedWindowLimiter(
|
|
||||||
partitionKey: context.User.Identity?.Name ?? context.Request.Headers.Host.ToString(),
|
|
||||||
factory: _ => new FixedWindowRateLimiterOptions
|
|
||||||
{
|
|
||||||
AutoReplenishment = true,
|
|
||||||
PermitLimit = 100,
|
|
||||||
Window = TimeSpan.FromMinutes(1)
|
|
||||||
}));
|
|
||||||
});
|
|
||||||
|
|
||||||
// In middleware pipeline
|
|
||||||
app.UseRateLimiter();
|
|
||||||
```
|
|
||||||
|
|
||||||
### 3.2 Database Security
|
|
||||||
|
|
||||||
1. **Use strong passwords** (20+ characters, random)
|
|
||||||
2. **Enable Azure SQL firewall** - allow only App Service IP
|
|
||||||
3. **Enable Transparent Data Encryption** (on by default in Azure)
|
|
||||||
4. **Regular backups** - Azure does this automatically (7-day retention on Basic tier)
|
|
||||||
|
|
||||||
### 3.3 File Storage Security
|
|
||||||
|
|
||||||
CV files contain sensitive data:
|
|
||||||
|
|
||||||
1. **Private container** - never allow public blob access
|
|
||||||
2. **SAS tokens** - generate time-limited URLs for downloads
|
|
||||||
3. **Encryption at rest** - enabled by default in Azure Storage
|
|
||||||
4. **Consider encryption at application level** for extra protection
|
|
||||||
|
|
||||||
### 3.4 Authentication Security
|
|
||||||
|
|
||||||
Already using ASP.NET Identity with good defaults. Verify these settings:
|
|
||||||
|
|
||||||
```csharp
|
|
||||||
// In Program.cs - identity configuration
|
|
||||||
builder.Services.Configure<IdentityOptions>(options =>
|
|
||||||
{
|
|
||||||
options.Password.RequiredLength = 12;
|
|
||||||
options.Password.RequireDigit = true;
|
|
||||||
options.Password.RequireLowercase = true;
|
|
||||||
options.Password.RequireUppercase = true;
|
|
||||||
options.Password.RequireNonAlphanumeric = true;
|
|
||||||
options.Lockout.DefaultLockoutTimeSpan = TimeSpan.FromMinutes(15);
|
|
||||||
options.Lockout.MaxFailedAccessAttempts = 5;
|
|
||||||
});
|
|
||||||
```
|
|
||||||
|
|
||||||
### 3.5 Stripe Webhook Security
|
|
||||||
|
|
||||||
Already implemented - verify signature on every webhook:
|
|
||||||
```csharp
|
|
||||||
// In StripeService.cs - this is critical
|
|
||||||
stripeEvent = EventUtility.ConstructEvent(json, signature, _settings.WebhookSecret);
|
|
||||||
```
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Phase 4: Compliance & Legal
|
|
||||||
|
|
||||||
### 4.1 GDPR Compliance (Required for UK/EU)
|
|
||||||
|
|
||||||
1. **Privacy Policy** - create and link in footer
|
|
||||||
- What data you collect (CVs, email, payment info)
|
|
||||||
- How long you retain it
|
|
||||||
- User rights (access, deletion, portability)
|
|
||||||
- Third parties (Stripe, Anthropic, Companies House)
|
|
||||||
|
|
||||||
2. **Cookie Consent** - add banner for analytics cookies
|
|
||||||
|
|
||||||
3. **Data Retention Policy**:
|
|
||||||
- CVs: Delete after 30 days or on user request
|
|
||||||
- Accounts: Retain while active, delete 90 days after closure
|
|
||||||
- Payment data: Stripe handles this (PCI compliant)
|
|
||||||
|
|
||||||
4. **Right to Deletion** - implement account deletion feature
|
|
||||||
|
|
||||||
5. **Data Processing Agreement** - required if you have business customers
|
|
||||||
|
|
||||||
### 4.2 Terms of Service
|
|
||||||
|
|
||||||
Cover:
|
|
||||||
- Service description and limitations
|
|
||||||
- Acceptable use policy
|
|
||||||
- Payment terms and refund policy
|
|
||||||
- Liability limitations
|
|
||||||
- Dispute resolution
|
|
||||||
|
|
||||||
### 4.3 PCI Compliance
|
|
||||||
|
|
||||||
Stripe Checkout handles card data - you never touch it. This puts you in **PCI SAQ-A** (simplest level):
|
|
||||||
- Use only Stripe Checkout or Elements
|
|
||||||
- Serve pages over HTTPS
|
|
||||||
- Don't store card numbers
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Phase 5: Monitoring & Operations
|
|
||||||
|
|
||||||
### 5.1 Application Monitoring
|
|
||||||
|
|
||||||
#### Free Option: Application Insights (Azure)
|
|
||||||
```csharp
|
|
||||||
// In Program.cs
|
|
||||||
builder.Services.AddApplicationInsightsTelemetry();
|
|
||||||
```
|
|
||||||
|
|
||||||
#### Budget Option: Seq + Serilog
|
|
||||||
```csharp
|
|
||||||
// Already using Serilog - add Seq sink
|
|
||||||
Log.Logger = new LoggerConfiguration()
|
|
||||||
.WriteTo.Seq("http://localhost:5341") // Self-hosted Seq
|
|
||||||
.CreateLogger();
|
|
||||||
```
|
|
||||||
|
|
||||||
### 5.2 Uptime Monitoring
|
|
||||||
|
|
||||||
Free options:
|
|
||||||
- [UptimeRobot](https://uptimerobot.com) - 50 free monitors
|
|
||||||
- [Freshping](https://freshping.io) - 50 free monitors
|
|
||||||
|
|
||||||
Set up alerts for:
|
|
||||||
- Homepage availability
|
|
||||||
- API health endpoint
|
|
||||||
- Webhook endpoint
|
|
||||||
|
|
||||||
### 5.3 Error Tracking
|
|
||||||
|
|
||||||
Add a health check endpoint:
|
|
||||||
```csharp
|
|
||||||
// In Program.cs
|
|
||||||
app.MapGet("/health", () => Results.Ok(new { status = "healthy", timestamp = DateTime.UtcNow }));
|
|
||||||
```
|
|
||||||
|
|
||||||
### 5.4 Backup Strategy
|
|
||||||
|
|
||||||
| Component | Backup Method | Frequency |
|
|
||||||
|-----------|--------------|-----------|
|
|
||||||
| Database | Azure automated backups | Continuous (7-day retention) |
|
|
||||||
| CV files | Azure Blob redundancy (LRS) | Automatic |
|
|
||||||
| Config | Git repository | On change |
|
|
||||||
|
|
||||||
For VPS: Set up daily database dumps to offsite storage.
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Phase 6: Launch Checklist
|
|
||||||
|
|
||||||
### Pre-Launch (1 week before)
|
|
||||||
|
|
||||||
- [ ] All environment variables configured
|
|
||||||
- [ ] Database migrations applied
|
|
||||||
- [ ] Stripe products created and tested
|
|
||||||
- [ ] Webhook endpoint configured and tested
|
|
||||||
- [ ] SSL certificate active
|
|
||||||
- [ ] Privacy Policy and Terms published
|
|
||||||
- [ ] Test complete user journey (signup → payment → CV check)
|
|
||||||
- [ ] Test subscription cancellation flow
|
|
||||||
- [ ] Error pages customised (404, 500)
|
|
||||||
|
|
||||||
### Launch Day
|
|
||||||
|
|
||||||
- [ ] Switch Stripe to live mode (change API keys)
|
|
||||||
- [ ] Verify webhook is receiving live events
|
|
||||||
- [ ] Monitor error logs closely
|
|
||||||
- [ ] Test a real payment (refund yourself)
|
|
||||||
|
|
||||||
### Post-Launch (First Week)
|
|
||||||
|
|
||||||
- [ ] Monitor for errors daily
|
|
||||||
- [ ] Check Stripe dashboard for failed payments
|
|
||||||
- [ ] Respond to support queries within 24 hours
|
|
||||||
- [ ] Gather user feedback
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Phase 7: Scaling (When Needed)
|
|
||||||
|
|
||||||
Start small and scale based on actual usage:
|
|
||||||
|
|
||||||
| Trigger | Action | Cost Impact |
|
|
||||||
|---------|--------|-------------|
|
|
||||||
| Response time > 2s | Upgrade App Service to B2/B3 | +£10-30/month |
|
|
||||||
| Database DTU > 80% | Upgrade to Standard S0 | +£15/month |
|
|
||||||
| Storage > 5GB | Already pay-per-use | Minimal |
|
|
||||||
| > 1000 users | Add Redis for caching | +£15/month |
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Quick Reference: Configuration Files
|
|
||||||
|
|
||||||
### appsettings.Production.json
|
|
||||||
```json
|
|
||||||
{
|
|
||||||
"Logging": {
|
|
||||||
"LogLevel": {
|
|
||||||
"Default": "Warning",
|
|
||||||
"Microsoft.AspNetCore": "Warning"
|
|
||||||
}
|
|
||||||
},
|
|
||||||
"AllowedHosts": "yourdomain.com;www.yourdomain.com"
|
|
||||||
}
|
|
||||||
```
|
|
||||||
|
|
||||||
Sensitive values should be in environment variables, not this file.
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Support & Resources
|
|
||||||
|
|
||||||
- [Azure App Service Docs](https://learn.microsoft.com/en-us/azure/app-service/)
|
|
||||||
- [Stripe Documentation](https://stripe.com/docs)
|
|
||||||
- [ASP.NET Core Security](https://learn.microsoft.com/en-us/aspnet/core/security/)
|
|
||||||
- [OWASP Top 10](https://owasp.org/www-project-top-ten/)
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Estimated Time to Launch
|
|
||||||
|
|
||||||
| Phase | Effort |
|
|
||||||
|-------|--------|
|
|
||||||
| Stripe setup | 1-2 hours |
|
|
||||||
| Infrastructure | 2-4 hours |
|
|
||||||
| Security hardening | 2-3 hours |
|
|
||||||
| Legal pages | 2-4 hours (use templates) |
|
|
||||||
| Testing | 2-4 hours |
|
|
||||||
| **Total** | **1-2 days** |
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
*Document version: 1.0 | Last updated: January 2026*
|
|
||||||
@@ -1,236 +0,0 @@
|
|||||||
# TrueCV UK Market Opportunity - Executive Summary
|
|
||||||
|
|
||||||
**Prepared for:** Product Leadership
|
|
||||||
**Date:** January 2026
|
|
||||||
**Priority:** High - Q1 2026 Implementation Opportunity
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## The Opportunity
|
|
||||||
|
|
||||||
**UK CV fraud costs employers £4.2B annually. Current verification takes 5-10 days. TrueCV can do it in seconds.**
|
|
||||||
|
|
||||||
### Market Problem
|
|
||||||
- **1 in 5 UK candidates** falsify university degrees
|
|
||||||
- **24% of screened CVs** fail verification checks
|
|
||||||
- **40% of CV lies** involve qualification exaggeration
|
|
||||||
- **Regulatory risk:** Companies face legal liability in healthcare, finance, legal sectors
|
|
||||||
- **AI-accelerated fraud:** Deepfakes and synthetic identities emerging in 2026
|
|
||||||
|
|
||||||
### Current Solution Gaps
|
|
||||||
- Education verification requires contacting universities individually (10+ days per candidate)
|
|
||||||
- Professional registration checks vary by profession with no central API
|
|
||||||
- No integrated view connecting employment, education, and professional credentials
|
|
||||||
- Manual processes don't scale for high-volume recruiters
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## TrueCV's Solution
|
|
||||||
|
|
||||||
**Integrated CV verification platform leveraging UK-specific data sources:**
|
|
||||||
|
|
||||||
| Feature | Coverage | Implementation | Impact |
|
|
||||||
|---|---|---|---|
|
|
||||||
| **HEDD Degree Verification** | UK degrees (140+ universities) | Q1 2026 (2-3 weeks) | Detects 90%+ of fake degrees |
|
|
||||||
| **Healthcare Registers** (GMC/NMC) | Doctors, nurses, midwives | Q1 2026 (1 week) | Dominates healthcare niche |
|
|
||||||
| **Timeline Fraud Detection** | Employment/education overlaps, gaps | Q1 2026 (1 week) | Catches 80%+ of timeline lies |
|
|
||||||
| **Company Director Verification** | Self-employment claims (Companies House) | Q1 2026 (1-2 weeks) | Validates 15-20% of CVs |
|
|
||||||
| **Professional Bodies** | ICAEW, SRA, IET, RIBA | Q2 2026 (4 weeks) | Expands to regulated professions |
|
|
||||||
| **DBS Integration** | Criminal record checks | Q3 2026 (8 weeks) | Compliance + revenue stream |
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Competitive Advantage
|
|
||||||
|
|
||||||
**TrueCV is the ONLY CV verification tool that:**
|
|
||||||
|
|
||||||
1. ✅ Integrates with HEDD (no competitors do)
|
|
||||||
2. ✅ Targets healthcare recruiting niche (GMC/NMC)
|
|
||||||
3. ✅ Verifies director claims (Companies House cross-check)
|
|
||||||
4. ✅ Detects timeline fraud across education-employment boundary
|
|
||||||
5. ✅ UK-first approach vs. global platforms
|
|
||||||
|
|
||||||
**Nearest competitors** (Workable, Deel, Checkr) focus on broad background screening, not CV verification.
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Market Size
|
|
||||||
|
|
||||||
### Addressable Market
|
|
||||||
- **18,300 potential customers** (recruitment agencies + corporate HR)
|
|
||||||
- **£2.8B UK pre-employment screening market**
|
|
||||||
- **~£3.3M serviceable opportunity** for TrueCV platform
|
|
||||||
|
|
||||||
### Year 1 Revenue Target
|
|
||||||
- **50-75 paying customers** at £49-199/month
|
|
||||||
- **£30-240K revenue** Year 1 (conservative-growth scenario)
|
|
||||||
- **£113K-226K annualized** by end of Year 1
|
|
||||||
|
|
||||||
### Unit Economics
|
|
||||||
- **CAC:** £150-300 (organic/partner-led)
|
|
||||||
- **ARPU:** £60-120/month
|
|
||||||
- **Payback:** 2-4 months
|
|
||||||
- **Gross margin:** 75-80%
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Implementation Plan
|
|
||||||
|
|
||||||
### Phase 1: MVP (Q1 2026 - 8 weeks)
|
|
||||||
**Deliverables:**
|
|
||||||
1. HEDD degree verification (real-time + manual review tracking)
|
|
||||||
2. GMC/NMC healthcare register checks
|
|
||||||
3. Enhanced timeline analysis (education/employment sequencing)
|
|
||||||
4. Companies House director verification
|
|
||||||
5. Public beta launch
|
|
||||||
|
|
||||||
**Team:** 2 backend engineers, 1 QA, 1 PM, 1 marketing
|
|
||||||
|
|
||||||
**Go-to-Market:** Beta with 3-5 recruitment agencies → Public launch → Press/analyst outreach
|
|
||||||
|
|
||||||
**Success Metrics:**
|
|
||||||
- 500+ signups in first month
|
|
||||||
- 10%+ weekly active check rate
|
|
||||||
- 85%+ feature satisfaction
|
|
||||||
|
|
||||||
### Phase 2: Professional Bodies (Q2 2026)
|
|
||||||
- ICAEW, SRA, IET, RIBA integration
|
|
||||||
- Vertical market expansion
|
|
||||||
- +40% user growth
|
|
||||||
- +3x engagement
|
|
||||||
|
|
||||||
### Phase 3: Compliance & Regulatory (Q3 2026)
|
|
||||||
- HMRC payroll verification
|
|
||||||
- DBS check integration (partnership)
|
|
||||||
- Enterprise/platform tier
|
|
||||||
- Recurring revenue + commission model
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Key Dependencies & Risks
|
|
||||||
|
|
||||||
### Critical Path Items
|
|
||||||
1. ✅ **HEDD API Access** - Start conversations NOW
|
|
||||||
- Fallback: Web portal integration (still works)
|
|
||||||
- Timeline: Approval expected 2-4 weeks
|
|
||||||
|
|
||||||
2. ✅ **GMC/NMC Verification** - Request official API access
|
|
||||||
- Fallback: Web scraper (more fragile)
|
|
||||||
- Timeline: Scraper approach = 1 week dev
|
|
||||||
|
|
||||||
3. ✅ **Companies House API** - Already have access
|
|
||||||
- Enhancement to existing client = 1-2 weeks
|
|
||||||
|
|
||||||
### Risks & Mitigations
|
|
||||||
|
|
||||||
| Risk | Probability | Mitigation |
|
|
||||||
|---|---|---|
|
|
||||||
| HEDD API delayed | Medium | Use web portal integration in parallel |
|
|
||||||
| GMC/NMC scraper blocked | Low | Request official API; provide value-add |
|
|
||||||
| Slow market adoption | Medium | Focus vertically (healthcare first) |
|
|
||||||
| Regulatory gatekeeping | Medium | Partner with established vendors early |
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Financial Projections
|
|
||||||
|
|
||||||
### Conservative Scenario (50 customers)
|
|
||||||
- **MRR (end-of-year):** £9,455
|
|
||||||
- **Annualized:** £113,460
|
|
||||||
- **Costs:** £220K/year
|
|
||||||
- **Result:** Approaching break-even
|
|
||||||
|
|
||||||
### Growth Scenario (100 customers)
|
|
||||||
- **MRR (end-of-year):** £18,910
|
|
||||||
- **Annualized:** £226,920
|
|
||||||
- **Gross margin:** 75% = £170K+ operational profit
|
|
||||||
- **Result:** Profitable by month 9
|
|
||||||
|
|
||||||
### Break-even Point
|
|
||||||
- **Customers needed:** 24-30 at blended ARPU of £80/month
|
|
||||||
- **Timeline:** Expected by month 6-7
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Why Now?
|
|
||||||
|
|
||||||
1. **Market Conditions Perfect:**
|
|
||||||
- UK CV fraud peaking (1 in 5 have fake degrees)
|
|
||||||
- AI-generated fraud emerging (accelerating urgency)
|
|
||||||
- HEDD now mature platform (140+ universities on network)
|
|
||||||
- GMC/NMC registers fully digital (scraping viable)
|
|
||||||
|
|
||||||
2. **No Competitive Threat:**
|
|
||||||
- Workable/Deel don't focus on CV verification
|
|
||||||
- Checkr/Verifile are manual processes
|
|
||||||
- No integrated UK player in market
|
|
||||||
|
|
||||||
3. **Technical Feasibility:**
|
|
||||||
- HEDD integration straightforward
|
|
||||||
- Scraper patterns proven (NHS, Companies House)
|
|
||||||
- Timeline analysis already implemented
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Recommendation
|
|
||||||
|
|
||||||
**PROCEED with Phase 1 implementation immediately.**
|
|
||||||
|
|
||||||
### Next 30 Days
|
|
||||||
- [ ] Secure HEDD API access (contact Prospects/Jisc)
|
|
||||||
- [ ] Recruit 3-5 beta partner agencies
|
|
||||||
- [ ] Begin HEDD client development (Day 1)
|
|
||||||
- [ ] Finalize consent/compliance workflows
|
|
||||||
|
|
||||||
### Success Metrics (Month 1)
|
|
||||||
- HEDD integration code complete
|
|
||||||
- 3+ beta partners onboarded
|
|
||||||
- Timeline analysis enhanced
|
|
||||||
- Public beta announcement scheduled
|
|
||||||
|
|
||||||
### Decision Gate (Month 2)
|
|
||||||
- Evaluate adoption rate (target: 100+ signups)
|
|
||||||
- Assess feature-market fit with agencies
|
|
||||||
- Validate revenue model (pricing feedback)
|
|
||||||
- Proceed to Phase 2 if metrics green
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Appendix: Detailed Feature Priorities
|
|
||||||
|
|
||||||
### Ranked by: Detection Value × Implementation Feasibility
|
|
||||||
|
|
||||||
**TIER 1 (Start immediately):**
|
|
||||||
1. HEDD Degree Verification - 9.5/10 impact, medium effort
|
|
||||||
2. Timeline Fraud Detection - 7/10 impact, low effort (extending existing)
|
|
||||||
3. GMC/NMC Healthcare Registers - 6.5/10 impact, low effort
|
|
||||||
|
|
||||||
**TIER 2 (Weeks 3-5):**
|
|
||||||
4. Companies House Director Verification - 7.5/10 impact, low effort (extending existing)
|
|
||||||
|
|
||||||
**TIER 3 (Q2):**
|
|
||||||
5. Professional Body Registers - 6.5-7/10 impact, medium effort
|
|
||||||
6. GOV.UK Regulated Professions Enrichment - 5/10 impact, very low effort
|
|
||||||
|
|
||||||
**TIER 4 (Q3+):**
|
|
||||||
7. HMRC Payroll Verification - 9/10 impact, high effort (partnership required)
|
|
||||||
8. DBS Integration - 8.5/10 impact, high effort (partnership + compliance)
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Questions for Stakeholders
|
|
||||||
|
|
||||||
1. **Timeline:** Can we commit 2 engineers full-time for 8 weeks?
|
|
||||||
2. **HEDD Access:** Will you sponsor approach to HEDD/Prospects for API partnership?
|
|
||||||
3. **Beta Partners:** Do we have recruitment agency relationships for beta testing?
|
|
||||||
4. **Revenue Model:** Approve tiered pricing (Free/Pro/Enterprise)?
|
|
||||||
5. **International:** After UK success, expand to Ireland/Australia?
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Contact & Next Steps
|
|
||||||
|
|
||||||
**Product Lead:** [Name] - TrueCV Product Strategy
|
|
||||||
**Engineering Lead:** [Name] - Phase 1 Technical Implementation
|
|
||||||
|
|
||||||
**Next Meeting:** [Date] - Review technical implementation plan + finalize go-to-market
|
|
||||||
492
INDEX.md
492
INDEX.md
@@ -1,492 +0,0 @@
|
|||||||
# TrueCV UK Strategy - Complete Document Index
|
|
||||||
|
|
||||||
**Total Documents:** 6 comprehensive strategy guides
|
|
||||||
**Total Pages:** ~200 pages
|
|
||||||
**Total Read Time:** 2-3 hours (depending on role)
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Document Inventory
|
|
||||||
|
|
||||||
### 1. **QUICK_REFERENCE.md** ⭐ START HERE (5 minutes)
|
|
||||||
**Size:** 3 pages
|
|
||||||
**Format:** Quick-reference card format
|
|
||||||
**Best For:** All audiences - desk reference
|
|
||||||
**Contains:**
|
|
||||||
- Market opportunity summary
|
|
||||||
- Competitive advantage matrix
|
|
||||||
- Phase 1 timeline (visual)
|
|
||||||
- Feature ranking (visual)
|
|
||||||
- API status table
|
|
||||||
- Pricing strategy
|
|
||||||
- Success metrics
|
|
||||||
- Fraud detection coverage
|
|
||||||
- 30-day action plan
|
|
||||||
- Team requirements
|
|
||||||
- Risk dashboard
|
|
||||||
- Customer personas (condensed)
|
|
||||||
- Sales channels
|
|
||||||
- Decision framework
|
|
||||||
- Key contacts
|
|
||||||
|
|
||||||
**Action Items:** Print this for your desk during planning
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
### 2. **EXECUTIVE_SUMMARY.md** (5-10 minutes)
|
|
||||||
**Size:** 5 pages
|
|
||||||
**Format:** Executive brief
|
|
||||||
**Best For:** Executives, Investors, Decision-makers
|
|
||||||
**Contains:**
|
|
||||||
- Market opportunity (£4.2B fraud cost)
|
|
||||||
- Problem statement
|
|
||||||
- Solution overview (4 features)
|
|
||||||
- Competitive advantage
|
|
||||||
- Market size & revenue targets
|
|
||||||
- Implementation plan (3 phases)
|
|
||||||
- Key dependencies & risks
|
|
||||||
- Financial projections (2 scenarios)
|
|
||||||
- Why now analysis
|
|
||||||
- Recommendation
|
|
||||||
- Appendix with detailed feature priorities
|
|
||||||
|
|
||||||
**Next Document:** UK_MARKET_STRATEGY.md (for GTM details)
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
### 3. **UK_FEATURE_PRIORITIZATION.md** (20-30 minutes)
|
|
||||||
**Size:** 25-30 pages
|
|
||||||
**Format:** Detailed technical analysis
|
|
||||||
**Best For:** Product Managers, Engineering Leads
|
|
||||||
**Contains:**
|
|
||||||
- Executive summary
|
|
||||||
- Market context (fraud patterns & statistics)
|
|
||||||
- Available UK data sources (detailed analysis of 8 APIs)
|
|
||||||
- Ranked feature prioritization (matrix format)
|
|
||||||
- Recommended implementation roadmap (3 phases)
|
|
||||||
- Feature implementation examples (code pseudocode)
|
|
||||||
- Success metrics per feature
|
|
||||||
- Risk mitigation strategies
|
|
||||||
- UK market positioning statement
|
|
||||||
- API accessibility summary table
|
|
||||||
- Next steps (this week actions)
|
|
||||||
|
|
||||||
**Key Section:** "Ranked Feature Prioritization" (clear action priorities)
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
### 4. **PHASE1_TECHNICAL_IMPLEMENTATION.md** (40-50 minutes)
|
|
||||||
**Size:** 50-60 pages
|
|
||||||
**Format:** Complete technical specification + code
|
|
||||||
**Best For:** Backend Engineers, QA Engineers
|
|
||||||
**Contains:**
|
|
||||||
- Phase 1 overview (8-week timeline)
|
|
||||||
- Feature 1: HEDD Integration (complete implementation)
|
|
||||||
- Architecture diagram
|
|
||||||
- 5 complete C# files (interfaces, services, models)
|
|
||||||
- Configuration examples
|
|
||||||
- Database considerations
|
|
||||||
- Feature 2: Enhanced Timeline Analysis (code example)
|
|
||||||
- Feature 3: Companies House Director Verification (code example)
|
|
||||||
- Feature 4: Healthcare Register Scrapers (code example)
|
|
||||||
- Dependency injection setup
|
|
||||||
- Integration examples
|
|
||||||
- Testing strategy
|
|
||||||
- Configuration checklist
|
|
||||||
- Database migration guide
|
|
||||||
- Validation checklist
|
|
||||||
|
|
||||||
**Most Valuable:** "Phase 1a-1g" sections with production-ready code
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
### 5. **UK_MARKET_STRATEGY.md** (30-40 minutes)
|
|
||||||
**Size:** 40-50 pages
|
|
||||||
**Format:** Comprehensive market strategy document
|
|
||||||
**Best For:** Product Team, Marketing, Sales, Leadership
|
|
||||||
**Contains:**
|
|
||||||
- Market opportunity analysis
|
|
||||||
- Problem statement (detailed)
|
|
||||||
- Market sizing (TAM/SAM/SOM)
|
|
||||||
- Competitive landscape (8 competitors analyzed)
|
|
||||||
- Product strategy (3 phases)
|
|
||||||
- Go-to-market strategy (4 sales channels)
|
|
||||||
- Pricing strategy (tier analysis + unit economics)
|
|
||||||
- Organizational requirements (team structure over 12 months)
|
|
||||||
- Key risks & mitigations
|
|
||||||
- 12-month success metrics
|
|
||||||
- Financial projections (conservative + growth scenarios)
|
|
||||||
- Next 30 days action plan
|
|
||||||
- Long-term vision (2-3 years, international expansion)
|
|
||||||
- Customer personas (3 detailed profiles)
|
|
||||||
- References & data sources
|
|
||||||
|
|
||||||
**Most Valuable:** Financials section + Customer personas
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
### 6. **API_RESOURCES_AND_CONTACTS.md** (20-30 minutes)
|
|
||||||
**Size:** 20-25 pages
|
|
||||||
**Format:** Practical implementation guide
|
|
||||||
**Best For:** Engineering + Product (implementation phase)
|
|
||||||
**Contains:**
|
|
||||||
- Detailed guide for 11 UK APIs
|
|
||||||
- HEDD (degree verification)
|
|
||||||
- GMC Register (doctors)
|
|
||||||
- NMC Register (nurses)
|
|
||||||
- Companies House (already integrated)
|
|
||||||
- GOV.UK Regulated Professions
|
|
||||||
- ICAEW (accountants)
|
|
||||||
- SRA (lawyers)
|
|
||||||
- IET (engineers)
|
|
||||||
- HCPC (health professionals)
|
|
||||||
- DBS Integration (partnership model)
|
|
||||||
- HMRC Payroll (restricted access)
|
|
||||||
- For each API:
|
|
||||||
- Overview & coverage
|
|
||||||
- Access information
|
|
||||||
- Contact details
|
|
||||||
- Integration methods (API vs. scraper)
|
|
||||||
- Required registration info
|
|
||||||
- Timeline for access
|
|
||||||
- Documentation links
|
|
||||||
- Implementation prioritization table
|
|
||||||
- Compliance & data protection checklist
|
|
||||||
- Email template for API requests
|
|
||||||
- Contact information for vendors
|
|
||||||
|
|
||||||
**Most Valuable:** For getting API access - everything you need to know
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
### 7. **README_UK_STRATEGY.md** (5-10 minutes)
|
|
||||||
**Size:** 8-10 pages
|
|
||||||
**Format:** Navigation guide + executive summary
|
|
||||||
**Best For:** Navigation & orientation for all audiences
|
|
||||||
**Contains:**
|
|
||||||
- Document hierarchy
|
|
||||||
- Quick navigation by role
|
|
||||||
- Key metrics at a glance
|
|
||||||
- Fraud detection coverage
|
|
||||||
- Competitive moat explanation
|
|
||||||
- Critical path dependencies
|
|
||||||
- Financial summary
|
|
||||||
- Risk mitigation
|
|
||||||
- 30-day plan (high-level)
|
|
||||||
- Recommended reading order
|
|
||||||
- Questions & decision points
|
|
||||||
- Success criteria
|
|
||||||
- File manifest
|
|
||||||
- Version history
|
|
||||||
- Key definitions & terminology
|
|
||||||
- License & confidentiality notice
|
|
||||||
|
|
||||||
**Most Valuable:** Orientation + role-based reading paths
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Role-Based Reading Guide
|
|
||||||
|
|
||||||
### For Executives (20-30 minutes total)
|
|
||||||
1. **QUICK_REFERENCE.md** (5 min) - Print & keep at desk
|
|
||||||
2. **EXECUTIVE_SUMMARY.md** (10 min) - Full read
|
|
||||||
3. **UK_MARKET_STRATEGY.md** (10 min) - Market Opportunity + Financials sections only
|
|
||||||
4. **Decision:** Approve Phase 1 go-ahead?
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
### For Product Managers (90 minutes total)
|
|
||||||
1. **QUICK_REFERENCE.md** (5 min) - Orientation
|
|
||||||
2. **EXECUTIVE_SUMMARY.md** (10 min) - Full read
|
|
||||||
3. **UK_FEATURE_PRIORITIZATION.md** (35 min) - Full read (PRIORITY)
|
|
||||||
4. **UK_MARKET_STRATEGY.md** (25 min) - GTM + Personas sections
|
|
||||||
5. **API_RESOURCES_AND_CONTACTS.md** (10 min) - Skim for reference
|
|
||||||
6. **PHASE1_TECHNICAL_IMPLEMENTATION.md** (5 min) - Skim architecture section only
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
### For Backend Engineers (2 hours total)
|
|
||||||
1. **QUICK_REFERENCE.md** (5 min) - Context
|
|
||||||
2. **EXECUTIVE_SUMMARY.md** (5 min) - Skim only
|
|
||||||
3. **PHASE1_TECHNICAL_IMPLEMENTATION.md** (70 min) - FULL READ + study code
|
|
||||||
4. **API_RESOURCES_AND_CONTACTS.md** (30 min) - FULL READ + bookmark sections
|
|
||||||
5. **UK_FEATURE_PRIORITIZATION.md** (10 min) - Implementation examples section
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
### For QA Engineers (60 minutes total)
|
|
||||||
1. **QUICK_REFERENCE.md** (5 min)
|
|
||||||
2. **EXECUTIVE_SUMMARY.md** (5 min)
|
|
||||||
3. **UK_FEATURE_PRIORITIZATION.md** (20 min) - Success metrics section
|
|
||||||
4. **PHASE1_TECHNICAL_IMPLEMENTATION.md** (30 min) - Testing & validation sections
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
### For Sales/Marketing (60 minutes total)
|
|
||||||
1. **QUICK_REFERENCE.md** (5 min) - Print one
|
|
||||||
2. **EXECUTIVE_SUMMARY.md** (10 min)
|
|
||||||
3. **UK_MARKET_STRATEGY.md** (35 min) - GTM Strategy + Customer Personas + Messaging
|
|
||||||
4. **API_RESOURCES_AND_CONTACTS.md** (5 min) - Quick skim
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
### For Investors/Analysts (45 minutes total)
|
|
||||||
1. **EXECUTIVE_SUMMARY.md** (10 min) - FULL READ
|
|
||||||
2. **UK_MARKET_STRATEGY.md** (30 min) - Market Opportunity, Financials, Competitive Landscape sections
|
|
||||||
3. **QUICK_REFERENCE.md** (5 min) - Risk dashboard
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Document Cross-References
|
|
||||||
|
|
||||||
### How to Find Information About...
|
|
||||||
|
|
||||||
**HEDD Integration:**
|
|
||||||
- Quick overview → QUICK_REFERENCE.md (API Integration Status table)
|
|
||||||
- Strategic importance → EXECUTIVE_SUMMARY.md
|
|
||||||
- Detailed analysis → UK_FEATURE_PRIORITIZATION.md (Section: "HEDD Degree Verification")
|
|
||||||
- Technical implementation → PHASE1_TECHNICAL_IMPLEMENTATION.md (Feature 1)
|
|
||||||
- How to get access → API_RESOURCES_AND_CONTACTS.md (Section 1)
|
|
||||||
|
|
||||||
**Market Opportunity:**
|
|
||||||
- Quick version → QUICK_REFERENCE.md (Market Opportunity section)
|
|
||||||
- Detailed analysis → EXECUTIVE_SUMMARY.md (full document)
|
|
||||||
- Go-to-market strategy → UK_MARKET_STRATEGY.md (full document)
|
|
||||||
- Customer research → UK_MARKET_STRATEGY.md (Customer Personas)
|
|
||||||
|
|
||||||
**Financial Projections:**
|
|
||||||
- Quick reference → QUICK_REFERENCE.md (Financial Projections)
|
|
||||||
- Conservative scenario → EXECUTIVE_SUMMARY.md
|
|
||||||
- Detailed projections → UK_MARKET_STRATEGY.md (Financial Projections section)
|
|
||||||
- Unit economics → UK_MARKET_STRATEGY.md (Pricing Strategy)
|
|
||||||
|
|
||||||
**Timeline & Roadmap:**
|
|
||||||
- Quick version → QUICK_REFERENCE.md (Phase 1 Roadmap)
|
|
||||||
- Executive summary → EXECUTIVE_SUMMARY.md (Implementation Plan)
|
|
||||||
- Detailed roadmap → UK_MARKET_STRATEGY.md (3-phase strategy)
|
|
||||||
- Technical details → PHASE1_TECHNICAL_IMPLEMENTATION.md (entire document)
|
|
||||||
|
|
||||||
**Competitive Advantage:**
|
|
||||||
- Matrix format → QUICK_REFERENCE.md (Competitive Advantage)
|
|
||||||
- Analysis → EXECUTIVE_SUMMARY.md (Why Now section)
|
|
||||||
- Detailed analysis → UK_MARKET_STRATEGY.md (Competitive Landscape)
|
|
||||||
- Moat explanation → README_UK_STRATEGY.md
|
|
||||||
|
|
||||||
**Team & Resources:**
|
|
||||||
- Summary → QUICK_REFERENCE.md (Team Requirements)
|
|
||||||
- Detailed breakdown → UK_MARKET_STRATEGY.md (Organizational Requirements)
|
|
||||||
- Implementation details → PHASE1_TECHNICAL_IMPLEMENTATION.md
|
|
||||||
|
|
||||||
**Risk Management:**
|
|
||||||
- Dashboard → QUICK_REFERENCE.md (Risk Dashboard)
|
|
||||||
- Brief mitigation → EXECUTIVE_SUMMARY.md (Key Dependencies & Risks)
|
|
||||||
- Detailed analysis → UK_FEATURE_PRIORITIZATION.md (Risk Mitigation)
|
|
||||||
- Market risks → UK_MARKET_STRATEGY.md (Key Risks & Mitigations)
|
|
||||||
|
|
||||||
**API Information:**
|
|
||||||
- Status table → QUICK_REFERENCE.md (API Integration Status)
|
|
||||||
- Accessibility overview → UK_FEATURE_PRIORITIZATION.md (API Accessibility Summary)
|
|
||||||
- Detailed guides → API_RESOURCES_AND_CONTACTS.md (entire document)
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Information Density by Document
|
|
||||||
|
|
||||||
| Document | Pages | Detail Level | Best For |
|
|
||||||
|---|---|---|---|
|
|
||||||
| QUICK_REFERENCE.md | 3-4 | High density, visual | Desk reference |
|
|
||||||
| EXECUTIVE_SUMMARY.md | 5-6 | Medium density | Decision-making |
|
|
||||||
| UK_FEATURE_PRIORITIZATION.md | 25-30 | High detail | Strategy execution |
|
|
||||||
| PHASE1_TECHNICAL_IMPLEMENTATION.md | 50-60 | Very high detail | Engineering |
|
|
||||||
| UK_MARKET_STRATEGY.md | 40-50 | High detail | Business strategy |
|
|
||||||
| API_RESOURCES_AND_CONTACTS.md | 20-25 | Reference style | API integration |
|
|
||||||
| README_UK_STRATEGY.md | 8-10 | Navigation focus | Finding information |
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Key Metrics Summary
|
|
||||||
|
|
||||||
All documents contain these key metrics:
|
|
||||||
|
|
||||||
**Market Opportunity:**
|
|
||||||
- TAM: £3.3M (UK recruitment market)
|
|
||||||
- Year 1 Revenue Target: £30-240K
|
|
||||||
- Break-even: 24-30 customers
|
|
||||||
- Profitability: Month 6-7
|
|
||||||
|
|
||||||
**Fraud Coverage:**
|
|
||||||
- HEDD: 90%+ detection of fake degrees
|
|
||||||
- Timeline: 80%+ detection of employment date fraud
|
|
||||||
- Healthcare: 95%+ detection of GMC/NMC fraud
|
|
||||||
|
|
||||||
**Success Metrics:**
|
|
||||||
- Signups: 500+ in first month
|
|
||||||
- Active rate: 10%+ weekly
|
|
||||||
- Feature satisfaction: 85%+
|
|
||||||
- Uptime: 99.9%
|
|
||||||
|
|
||||||
**Financial Unit Economics:**
|
|
||||||
- CAC: £150-300
|
|
||||||
- ARPU: £60-120/month
|
|
||||||
- Payback: 2-4 months
|
|
||||||
- Gross margin: 75-80%
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Action Items Checklist
|
|
||||||
|
|
||||||
After reading these documents, complete:
|
|
||||||
|
|
||||||
### Week 1 (Critical Path)
|
|
||||||
- [ ] Read EXECUTIVE_SUMMARY.md + QUICK_REFERENCE.md
|
|
||||||
- [ ] Decide: Proceed with Phase 1?
|
|
||||||
- [ ] If YES: Send API access requests (HEDD, GMC, NMC)
|
|
||||||
- [ ] If YES: Allocate 2 engineers to Phase 1
|
|
||||||
- [ ] If YES: Identify 3-5 beta partner recruitment agencies
|
|
||||||
|
|
||||||
### Week 2-3
|
|
||||||
- [ ] Read PHASE1_TECHNICAL_IMPLEMENTATION.md (if engineering)
|
|
||||||
- [ ] Read UK_FEATURE_PRIORITIZATION.md (if product)
|
|
||||||
- [ ] Receive API access credentials or begin scraper development
|
|
||||||
- [ ] Set up development environment
|
|
||||||
- [ ] Begin Phase 1 coding
|
|
||||||
|
|
||||||
### Week 4-8
|
|
||||||
- [ ] Execute Phase 1 development plan
|
|
||||||
- [ ] Deploy beta environment
|
|
||||||
- [ ] Conduct user testing with beta partners
|
|
||||||
- [ ] Iterate based on feedback
|
|
||||||
- [ ] Plan public launch
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Version Control & Updates
|
|
||||||
|
|
||||||
**Current Version:** 1.0 - January 20, 2026
|
|
||||||
|
|
||||||
**Planned Updates:**
|
|
||||||
- **April 2026:** Post-Phase 1 launch review
|
|
||||||
- **July 2026:** Post-Phase 2 launch update (Professional Bodies)
|
|
||||||
- **October 2026:** Post-Phase 3 launch update (Compliance/Regulatory)
|
|
||||||
- **January 2027:** Year 1 retrospective + Year 2 planning
|
|
||||||
|
|
||||||
**Update Process:**
|
|
||||||
1. Incorporate market feedback from beta/paying customers
|
|
||||||
2. Update financial projections with actual metrics
|
|
||||||
3. Revise timeline based on actual delivery vs. plan
|
|
||||||
4. Add new competitive intelligence
|
|
||||||
5. Update feature roadmap based on customer demand
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Document Quality Standards
|
|
||||||
|
|
||||||
Each document has been:
|
|
||||||
- ✅ Reviewed for accuracy (market data, API info current as of Jan 2026)
|
|
||||||
- ✅ Checked for internal consistency (numbers align across docs)
|
|
||||||
- ✅ Tested for completeness (all major topics covered)
|
|
||||||
- ✅ Formatted for easy navigation (clear sections, tables, links)
|
|
||||||
- ✅ Validated for actionability (contains concrete next steps)
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Copyright & Distribution
|
|
||||||
|
|
||||||
**Ownership:** TrueCV Product Team
|
|
||||||
**Classification:** Internal Only
|
|
||||||
**Distribution:** Leadership, Product, Engineering only
|
|
||||||
|
|
||||||
**Permitted Use:**
|
|
||||||
- Internal strategic planning ✅
|
|
||||||
- Cross-functional alignment meetings ✅
|
|
||||||
- Board presentations ✅
|
|
||||||
- Investor pitches ✅
|
|
||||||
|
|
||||||
**Prohibited Use:**
|
|
||||||
- Public distribution ❌
|
|
||||||
- Sharing with competitors ❌
|
|
||||||
- Press releases without approval ❌
|
|
||||||
- Posting on public repositories ❌
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Support & Questions
|
|
||||||
|
|
||||||
**For questions about this strategy:**
|
|
||||||
|
|
||||||
- **Strategy Overview:** Product Manager
|
|
||||||
- **Market Analysis:** Marketing Lead
|
|
||||||
- **Technical Implementation:** Engineering Lead
|
|
||||||
- **Financial Model:** CFO/Finance
|
|
||||||
- **Customer Personas:** Sales Lead
|
|
||||||
- **API Integration:** Technical Lead
|
|
||||||
|
|
||||||
**Document Feedback:**
|
|
||||||
- Report errors: [Internal feedback channel]
|
|
||||||
- Suggest additions: [Internal feedback channel]
|
|
||||||
- Request updates: [Internal feedback channel]
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Appendix: Quick Stats
|
|
||||||
|
|
||||||
```
|
|
||||||
MARKET OPPORTUNITY
|
|
||||||
UK CV fraud cost: £4.2B annually
|
|
||||||
Addressable market: £3.3M (TrueCV's portion)
|
|
||||||
Candidates lying: 1 in 5 (20%)
|
|
||||||
Failed verifications: 24% of CVs
|
|
||||||
Current verification time: 5-10 DAYS
|
|
||||||
|
|
||||||
COMPETITIVE ADVANTAGE
|
|
||||||
Features only TrueCV offers: 4 major features
|
|
||||||
Market gap size: Unexploited (£3.3M)
|
|
||||||
Time to market advantage: 6-12 months
|
|
||||||
|
|
||||||
PHASE 1 DELIVERY
|
|
||||||
Timeline: 8 weeks (Q1 2026)
|
|
||||||
Features: 4 major features
|
|
||||||
Team: 2 engineers + 1 QA
|
|
||||||
APIs integrated: 5 new integrations
|
|
||||||
Testing: >90% code coverage
|
|
||||||
|
|
||||||
YEAR 1 TARGETS
|
|
||||||
Revenue (conservative): £113K (50 customers)
|
|
||||||
Revenue (growth): £227K (100 customers)
|
|
||||||
Break-even: 24-30 customers (Month 6-7)
|
|
||||||
Profitability: Month 8-9 (if growth scenario)
|
|
||||||
|
|
||||||
SUCCESS METRICS
|
|
||||||
Signups month 1: 500+
|
|
||||||
Weekly active rate: 10%+
|
|
||||||
Feature satisfaction: 85%+
|
|
||||||
Uptime: 99.9%
|
|
||||||
|
|
||||||
TEAM REQUIREMENTS
|
|
||||||
Phase 1 (Q1): 3 engineers + 1 PM + 1 marketing
|
|
||||||
Phase 2 (Q2): +1 engineer + 1 sales/BD
|
|
||||||
Phase 3 (Q3): +1 customer success + 1 analyst
|
|
||||||
```
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
**Last Updated:** January 20, 2026
|
|
||||||
**Next Review:** April 1, 2026
|
|
||||||
**Status:** READY FOR EXECUTION
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Quick Links
|
|
||||||
|
|
||||||
**Files Created:**
|
|
||||||
- `/mnt/d/Git/TrueCV/QUICK_REFERENCE.md`
|
|
||||||
- `/mnt/d/Git/TrueCV/EXECUTIVE_SUMMARY.md`
|
|
||||||
- `/mnt/d/Git/TrueCV/UK_FEATURE_PRIORITIZATION.md`
|
|
||||||
- `/mnt/d/Git/TrueCV/PHASE1_TECHNICAL_IMPLEMENTATION.md`
|
|
||||||
- `/mnt/d/Git/TrueCV/UK_MARKET_STRATEGY.md`
|
|
||||||
- `/mnt/d/Git/TrueCV/API_RESOURCES_AND_CONTACTS.md`
|
|
||||||
- `/mnt/d/Git/TrueCV/README_UK_STRATEGY.md`
|
|
||||||
- `/mnt/d/Git/TrueCV/INDEX.md` (this file)
|
|
||||||
|
|
||||||
**Total:** 8 comprehensive strategy documents (~200 pages)
|
|
||||||
|
|
||||||
File diff suppressed because it is too large
Load Diff
@@ -1,380 +0,0 @@
|
|||||||
# TrueCV UK Strategy - Quick Reference Card
|
|
||||||
|
|
||||||
**Print this page for desk reference during planning & execution**
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Market Opportunity (The Why)
|
|
||||||
|
|
||||||
```
|
|
||||||
UK CV Fraud Cost: £4.2B annually
|
|
||||||
Candidates Lying: 1 in 5 (20%)
|
|
||||||
Failed Verifications: 24% of CVs
|
|
||||||
Current Verification Time: 5-10 DAYS
|
|
||||||
TrueCV Solution Time: 5 SECONDS ⚡
|
|
||||||
|
|
||||||
Market Addressable: £3.3M (UK)
|
|
||||||
Year 1 Target Revenue: £30-240K
|
|
||||||
Break-even Customers: 24-30
|
|
||||||
Expected Profitability: Month 6-7
|
|
||||||
```
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Competitive Advantage (Why Now)
|
|
||||||
|
|
||||||
```
|
|
||||||
FEATURE TrueCV Workable Deel Checkr
|
|
||||||
─────────────────────────────────────────────────────────
|
|
||||||
HEDD Degree Verification ✅ ❌ ❌ ❌
|
|
||||||
GMC/NMC Healthcare ✅ ❌ ❌ ❌
|
|
||||||
Timeline Fraud Detection ✅ ❌ ❌ ❌
|
|
||||||
Director Verification ✅ ❌ ❌ ❌
|
|
||||||
Companies House API ✅ ❌ ❌ ❌
|
|
||||||
|
|
||||||
CONCLUSION: Only player with integrated UK CV verification
|
|
||||||
```
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Phase 1 Roadmap (Q1 2026 - 8 Weeks)
|
|
||||||
|
|
||||||
```
|
|
||||||
Week 1-2: SETUP
|
|
||||||
├─ Secure API access (HEDD, GMC, NMC)
|
|
||||||
├─ Allocate 2 engineers
|
|
||||||
└─ Recruit 3-5 beta partners
|
|
||||||
|
|
||||||
Week 2-4: DEVELOPMENT (Parallel Tracks)
|
|
||||||
├─ HEDD integration (Lead eng: 2-3 weeks)
|
|
||||||
├─ Healthcare registers (Sec eng: 1 week)
|
|
||||||
├─ Companies House enhancement (Sec eng: 1-2 weeks)
|
|
||||||
└─ Timeline analysis (Tertiary: 1 week)
|
|
||||||
|
|
||||||
Week 5-7: BETA TESTING
|
|
||||||
├─ Deploy to test environment
|
|
||||||
├─ Onboard beta agencies
|
|
||||||
├─ Collect feedback
|
|
||||||
└─ Iterate on UX/flags
|
|
||||||
|
|
||||||
Week 8: PUBLIC LAUNCH
|
|
||||||
├─ GA release
|
|
||||||
├─ Marketing campaign
|
|
||||||
├─ Press/analyst outreach
|
|
||||||
└─ Sales outreach begins
|
|
||||||
```
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Features Ranked by Impact × Feasibility
|
|
||||||
|
|
||||||
```
|
|
||||||
HIGH IMPACT + EASY ─────────────┬─ HIGH IMPACT + HARD
|
|
||||||
│
|
|
||||||
1. HEDD Verification (9.5/10) │ 8. DBS Integration (Q3)
|
|
||||||
2. Timeline Analysis (7/10) │ 5. HMRC Payroll (Q3)
|
|
||||||
3. GMC/NMC Checks (6.5/10) │ 6. Professional Bodies
|
|
||||||
4. Director Verify (7.5/10) │
|
|
||||||
│
|
|
||||||
MEDIUM IMPACT + EASY ───────────┼─ MEDIUM IMPACT + HARD
|
|
||||||
│
|
|
||||||
7. GOV.UK Registry (5/10) │
|
|
||||||
│
|
|
||||||
```
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## API Integration Status
|
|
||||||
|
|
||||||
| Service | Type | Access | Effort | Timeline |
|
|
||||||
|---|---|---|---|---|
|
|
||||||
| **HEDD** | API/Portal | REQUEST | 3 wks | Weeks 1-3 |
|
|
||||||
| **GMC** | API/Scraper | REQUEST | 1 wk | Weeks 2-3 |
|
|
||||||
| **NMC** | API/Scraper | REQUEST | 1 wk | Weeks 2-3 |
|
|
||||||
| **Companies House** | ✅ API | READY | 2 wks | Weeks 2-4 |
|
|
||||||
| **GOV.UK** | ✅ API | PUBLIC | 3 days | Week 2 |
|
|
||||||
| **ICAEW** | API/Scraper | REQUEST | 2-3 wks | Q2 |
|
|
||||||
| **SRA** | API/Scraper | REQUEST | 2-3 wks | Q2 |
|
|
||||||
| **DBS** | Partner API | VENDOR | 8 wks | Q3 |
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Pricing Strategy
|
|
||||||
|
|
||||||
```
|
|
||||||
TIER PRICE/MO CUSTOMERS MRR CONTRIB
|
|
||||||
─────────────────────────────────────────────────────
|
|
||||||
Free £0 30% £0
|
|
||||||
Professional £49/mo 40% 1,470 (30 cust)
|
|
||||||
Enterprise £199/mo 20% 2,985 (15 cust)
|
|
||||||
API/Platform £1,000/mo 5% 5,000 (5 cust)
|
|
||||||
|
|
||||||
TOTAL MRR TARGET: £9,455 (50 customers)
|
|
||||||
ANNUALIZED: £113K
|
|
||||||
|
|
||||||
Break-even MRR: £1,833 (24 customers)
|
|
||||||
```
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Success Metrics - Phase 1
|
|
||||||
|
|
||||||
| Metric | Target | Owner | Measurement |
|
|
||||||
|---|---|---|---|
|
|
||||||
| Signups | 500+ month 1 | Growth | User registrations |
|
|
||||||
| Active Rate | 10%+ weekly | Product | Weekly check rate |
|
|
||||||
| HEDD Accuracy | >98% | QA | Match rate vs. actual |
|
|
||||||
| Timeline Detection | 85%+ | QA | Gaps/overlaps caught |
|
|
||||||
| Feature Satisfaction | 85%+ | Support | NPS feedback |
|
|
||||||
| Infrastructure Uptime | 99.9% | DevOps | Monitoring alerts |
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Fraud Detection Coverage
|
|
||||||
|
|
||||||
```
|
|
||||||
FRAUD TYPE DETECTION RATE PHASE
|
|
||||||
───────────────────────────────────────────────────
|
|
||||||
Fake Degrees 90%+ Phase 1 ⭐
|
|
||||||
Job Title Inflation Partial Phase 1
|
|
||||||
Employment Date Lies 80%+ Phase 1 ⭐
|
|
||||||
Directorship False Claims 95%+ Phase 1 ⭐
|
|
||||||
Professional Cert Fraud 95%+ Phase 2
|
|
||||||
Timeline Gaps/Overlaps 85%+ Phase 1 ⭐
|
|
||||||
Medical Register Fraud 95%+ Phase 1 ⭐
|
|
||||||
|
|
||||||
PHASE 1 COVERAGE: ~80% of common fraud patterns
|
|
||||||
```
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Financial Projections
|
|
||||||
|
|
||||||
### Year 1 (Conservative)
|
|
||||||
```
|
|
||||||
Customers: 50
|
|
||||||
MRR: £9,455
|
|
||||||
Annual Revenue: £113,460
|
|
||||||
Gross Margin: 75% (£85K)
|
|
||||||
Operating Costs: £220K
|
|
||||||
Result: BREAK-EVEN
|
|
||||||
```
|
|
||||||
|
|
||||||
### Year 1 (Growth)
|
|
||||||
```
|
|
||||||
Customers: 100
|
|
||||||
MRR: £18,910
|
|
||||||
Annual Revenue: £226,920
|
|
||||||
Gross Margin: 75% (£170K)
|
|
||||||
Operating Costs: £220K
|
|
||||||
Result: PROFITABLE (+£20K margin)
|
|
||||||
```
|
|
||||||
|
|
||||||
### CAC Payback
|
|
||||||
```
|
|
||||||
Customer Acquisition Cost: £150-300
|
|
||||||
Average Revenue Per User: £60-120/mo
|
|
||||||
Payback Period: 2-4 MONTHS (healthy)
|
|
||||||
LTV:CAC Ratio: 4:1+ (excellent)
|
|
||||||
```
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## 30-Day Action Plan
|
|
||||||
|
|
||||||
### NOW (This Week)
|
|
||||||
```
|
|
||||||
Priority 1: Email HEDD (partnerships@hedd.ac.uk)
|
|
||||||
↳ Request API access or partnership discussion
|
|
||||||
↳ Mention CV verification for UK recruiters
|
|
||||||
↳ Expect response: 5-10 business days
|
|
||||||
|
|
||||||
Priority 2: Email GMC (digital@gmc-uk.org)
|
|
||||||
↳ Same request structure
|
|
||||||
↳ Fallback: scraper development if denied
|
|
||||||
|
|
||||||
Priority 3: Allocate Engineering Resources
|
|
||||||
↳ 2 FTE engineers full-time for 8 weeks
|
|
||||||
↳ 1 QA engineer (weeks 2-3)
|
|
||||||
↳ 1 PM for coordination
|
|
||||||
|
|
||||||
Priority 4: Recruit Beta Partners
|
|
||||||
↳ Target 3-5 recruitment agencies
|
|
||||||
↳ Offer free access in exchange for feedback
|
|
||||||
↳ Aim: 5+ interviews by end of week 2
|
|
||||||
```
|
|
||||||
|
|
||||||
### WEEK 2-3 (Development Starts)
|
|
||||||
```
|
|
||||||
✅ HEDD credentials received (or scraper ready)
|
|
||||||
✅ Development environment configured
|
|
||||||
✅ Companies House enhancement code started
|
|
||||||
✅ Timeline analysis enhancements begun
|
|
||||||
✅ Healthcare register scrapers drafted
|
|
||||||
```
|
|
||||||
|
|
||||||
### WEEK 4-8 (Beta & Launch)
|
|
||||||
```
|
|
||||||
✅ Features completed & tested
|
|
||||||
✅ Beta deployment & testing
|
|
||||||
✅ Public launch announcement
|
|
||||||
✅ First 100 signups targeted
|
|
||||||
```
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Team Requirements
|
|
||||||
|
|
||||||
### Phase 1 (Q1)
|
|
||||||
```
|
|
||||||
Backend Engineer (Lead): Full-time (8 weeks) - HEDD integration
|
|
||||||
Backend Engineer (Secondary): Full-time (8 weeks) - Healthcare + Timeline
|
|
||||||
QA Engineer: Part-time (weeks 2-3)
|
|
||||||
Product Manager: Full-time (coordination)
|
|
||||||
Marketing Lead: Part-time (50%) - Content & outreach
|
|
||||||
```
|
|
||||||
|
|
||||||
### Phase 2 Addition (Q2)
|
|
||||||
```
|
|
||||||
+ Full-Stack Engineer (vertical expansion)
|
|
||||||
+ Sales/BD Lead (partnership development)
|
|
||||||
```
|
|
||||||
|
|
||||||
### Phase 3 Addition (Q3)
|
|
||||||
```
|
|
||||||
+ Customer Success Manager
|
|
||||||
+ Data Analyst (metrics/LTV)
|
|
||||||
```
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Risk Dashboard
|
|
||||||
|
|
||||||
```
|
|
||||||
RISK PROB SEVERITY MITIGATION
|
|
||||||
──────────────────────────────────────────────────────────
|
|
||||||
HEDD API Access Delayed 🟡 🟡 Scraper fallback
|
|
||||||
GMC Blocks Scraping 🟢 🟡 Request official API
|
|
||||||
Market Adoption Slow 🟡 🔴 Focus healthcare 1st
|
|
||||||
Regulatory Gatekeeping 🟢 🟡 Partner early
|
|
||||||
Competitor Response 🟡 🟡 First-mover advantage
|
|
||||||
|
|
||||||
🟢 LOW (20%) 🟡 MEDIUM (50%) 🔴 HIGH (80%)
|
|
||||||
```
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Customer Personas
|
|
||||||
|
|
||||||
### Persona 1: Agency Owner (Mid-Market)
|
|
||||||
```
|
|
||||||
Name: Sarah, 48 years old
|
|
||||||
Company: Recruitment agency (80 staff)
|
|
||||||
Problem: Wasting 2-3 hrs/hire verifying degrees
|
|
||||||
Budget: £3K-8K/year on screening
|
|
||||||
Buying Signal: "Can you reduce verification from 5 days to 5 min?"
|
|
||||||
Target Tier: PROFESSIONAL (£49/mo)
|
|
||||||
```
|
|
||||||
|
|
||||||
### Persona 2: Corporate HR Manager
|
|
||||||
```
|
|
||||||
Name: James, 35 years old
|
|
||||||
Company: Financial services (200 employees)
|
|
||||||
Problem: Regulatory liability + reputational risk
|
|
||||||
Budget: £20K-50K/year on compliance
|
|
||||||
Buying Signal: "We need proof every hire is verified"
|
|
||||||
Target Tier: ENTERPRISE (£199/mo)
|
|
||||||
```
|
|
||||||
|
|
||||||
### Persona 3: Healthcare Recruiter
|
|
||||||
```
|
|
||||||
Name: Dr. Lisa, 42 years old
|
|
||||||
Company: Healthcare recruiter (20 staff)
|
|
||||||
Problem: Need instant GMC/NMC verification
|
|
||||||
Budget: £2K-5K/year (cost-sensitive)
|
|
||||||
Buying Signal: "If you verify healthcare pros instantly, we're in"
|
|
||||||
Target Tier: PROFESSIONAL (£49/mo)
|
|
||||||
```
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Sales Channels
|
|
||||||
|
|
||||||
```
|
|
||||||
1. DIRECT SALES (Primary)
|
|
||||||
└─ Target agency owners + HR directors
|
|
||||||
└─ LinkedIn outreach + cold calls
|
|
||||||
└─ Expected conversion: 5-8%
|
|
||||||
└─ Sales cycle: 2-4 weeks
|
|
||||||
|
|
||||||
2. PARTNERSHIPS (Secondary)
|
|
||||||
└─ ATS integrations (Workable, Bullhorn, Lever)
|
|
||||||
└─ White-label for background check providers
|
|
||||||
└─ Marketplace listings (Zapier, Make)
|
|
||||||
└─ Expected impact: +30% acquisition
|
|
||||||
|
|
||||||
3. CONTENT & SEO (Tertiary)
|
|
||||||
└─ Blog posts: "UK CV Fraud Patterns"
|
|
||||||
└─ Case studies: "How we caught 18 fake degrees"
|
|
||||||
└─ Webinars for HR professionals
|
|
||||||
└─ Expected impact: +20% organic
|
|
||||||
|
|
||||||
4. VERTICAL SPECIALISTS (Niche)
|
|
||||||
└─ Healthcare recruiting (GMC/NMC entry)
|
|
||||||
└─ Financial services (ICAEW/compliance)
|
|
||||||
└─ Legal recruiting (SRA verification)
|
|
||||||
└─ Expected impact: +25% high-value
|
|
||||||
```
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Decision Framework
|
|
||||||
|
|
||||||
### Go-Ahead Criteria
|
|
||||||
- ✅ 2 engineers available full-time for 8 weeks
|
|
||||||
- ✅ HEDD partnership or web portal access confirmed
|
|
||||||
- ✅ 3+ beta partner recruitment agencies identified
|
|
||||||
- ✅ Budget approved for Phase 1 (£40-50K estimated)
|
|
||||||
- ✅ Product & GTM strategy aligned with leadership
|
|
||||||
|
|
||||||
### Red Flags (Stop & Reassess)
|
|
||||||
- ❌ HEDD access denied AND scraper approach infeasible
|
|
||||||
- ❌ <3 beta partners willing to participate
|
|
||||||
- ❌ Engineering capacity not available
|
|
||||||
- ❌ Market research shows insufficient demand
|
|
||||||
- ❌ Competitive threat emerges
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Key Contacts
|
|
||||||
|
|
||||||
| Role | Contact | Email | Notes |
|
|
||||||
|---|---|---|---|
|
|
||||||
| **HEDD Partnership** | Prospects Ltd | partnerships@hedd.ac.uk | START HERE |
|
|
||||||
| **GMC Verification** | GMC Digital Team | digital@gmc-uk.org | Request API access |
|
|
||||||
| **NMC Verification** | NMC Tech Team | [Check website] | Parallel request |
|
|
||||||
| **Companies House** | Already have API | [API Docs available] | No action needed |
|
|
||||||
| **DBS Vendors** | Verifile / DDC | [See API guide] | Q3 partnership |
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Next Document to Read
|
|
||||||
|
|
||||||
Based on your role:
|
|
||||||
- **Executive:** Read UK_MARKET_STRATEGY.md → Market Opportunity section
|
|
||||||
- **Product:** Read UK_FEATURE_PRIORITIZATION.md (full)
|
|
||||||
- **Engineering:** Read PHASE1_TECHNICAL_IMPLEMENTATION.md (full)
|
|
||||||
- **Everyone:** Read README_UK_STRATEGY.md for navigation
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## One-Liner Summary
|
|
||||||
|
|
||||||
> **TrueCV is the only UK CV verification tool that catches 90% of fake degrees + employment fraud in seconds, leveraging HEDD, GMC/NMC, and Companies House APIs to dominate a £3.3M untapped recruitment market.**
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
**Last Updated:** January 20, 2026
|
|
||||||
**Status:** Ready for Q1 2026 Execution
|
|
||||||
**Next Review:** Post-Phase 1 Launch (Week 8)
|
|
||||||
|
|
||||||
@@ -1,419 +0,0 @@
|
|||||||
# TrueCV UK Market Strategy - Complete Package
|
|
||||||
|
|
||||||
## Overview
|
|
||||||
|
|
||||||
This directory contains the complete product strategy and implementation plan for launching TrueCV with a UK-only focus. The documents provide market analysis, feature prioritization, technical implementation details, and go-to-market strategy.
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Document Hierarchy
|
|
||||||
|
|
||||||
### 1. **EXECUTIVE_SUMMARY.md** ⭐ START HERE
|
|
||||||
**Audience:** Executives, Product Leadership, Investors
|
|
||||||
**Purpose:** 5-minute overview of opportunity, market sizing, and financial projections
|
|
||||||
**Key Sections:**
|
|
||||||
- Market problem (£4.2B annual cost)
|
|
||||||
- Competitive advantage (only player integrating HEDD)
|
|
||||||
- Revenue projections (£113K-226K Year 1)
|
|
||||||
- 30-day action plan
|
|
||||||
|
|
||||||
**Read Time:** 5 minutes
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
### 2. **UK_FEATURE_PRIORITIZATION.md**
|
|
||||||
**Audience:** Product Managers, Engineering Leads
|
|
||||||
**Purpose:** Detailed feature prioritization ranking detection value × implementation feasibility
|
|
||||||
**Key Sections:**
|
|
||||||
- Fraud patterns & detection rates
|
|
||||||
- Available UK APIs & accessibility
|
|
||||||
- Ranked feature list (8 features across 3 phases)
|
|
||||||
- Implementation timeline & examples
|
|
||||||
- Success metrics per feature
|
|
||||||
|
|
||||||
**Read Time:** 20-30 minutes
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
### 3. **PHASE1_TECHNICAL_IMPLEMENTATION.md**
|
|
||||||
**Audience:** Backend Engineers, QA Engineers
|
|
||||||
**Purpose:** Complete technical specifications for Phase 1 (8-week) delivery
|
|
||||||
**Key Sections:**
|
|
||||||
- Architecture diagrams
|
|
||||||
- 7 complete code examples (interfaces, services, models)
|
|
||||||
- Database schema updates
|
|
||||||
- Test coverage requirements
|
|
||||||
- Configuration & environment setup
|
|
||||||
- Deployment checklist
|
|
||||||
|
|
||||||
**Read Time:** 30-40 minutes (skim for reference)
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
### 4. **UK_MARKET_STRATEGY.md**
|
|
||||||
**Audience:** Product Team, Marketing, Sales
|
|
||||||
**Purpose:** Comprehensive market analysis and go-to-market strategy
|
|
||||||
**Key Sections:**
|
|
||||||
- Market sizing (£2.8B UK screening market, £3.3M TrueCV TAM)
|
|
||||||
- Competitive landscape analysis
|
|
||||||
- 3-phase product roadmap (Q1-Q3 2026)
|
|
||||||
- GTM strategy (4 sales channels)
|
|
||||||
- Customer personas (3 types)
|
|
||||||
- Unit economics & financial projections
|
|
||||||
- Long-term vision (2-3 years, international expansion)
|
|
||||||
|
|
||||||
**Read Time:** 30-40 minutes
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
### 5. **API_RESOURCES_AND_CONTACTS.md**
|
|
||||||
**Audience:** Engineering + Product (implementation phase)
|
|
||||||
**Purpose:** Practical guide to accessing UK APIs and vendor partnerships
|
|
||||||
**Key Sections:**
|
|
||||||
- 11 detailed API integration guides (HEDD, GMC, NMC, Companies House, etc.)
|
|
||||||
- Contact information for each service
|
|
||||||
- Integration methods (API vs. scraper alternatives)
|
|
||||||
- Timeline for access approval
|
|
||||||
- Vendor recommendations (DBS, HMRC)
|
|
||||||
- Email template for API requests
|
|
||||||
- Compliance checklist
|
|
||||||
|
|
||||||
**Read Time:** 20-30 minutes (reference document)
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Quick Navigation
|
|
||||||
|
|
||||||
### By Role
|
|
||||||
|
|
||||||
**Executive / Decision-Maker:**
|
|
||||||
1. Start: EXECUTIVE_SUMMARY.md (5 min)
|
|
||||||
2. Then: UK_MARKET_STRATEGY.md - Market & GTM sections (10 min)
|
|
||||||
3. Decision: Approve Phase 1 go-ahead
|
|
||||||
|
|
||||||
**Product Manager:**
|
|
||||||
1. Start: EXECUTIVE_SUMMARY.md (5 min)
|
|
||||||
2. Then: UK_FEATURE_PRIORITIZATION.md (full read)
|
|
||||||
3. Then: UK_MARKET_STRATEGY.md (full read)
|
|
||||||
4. Then: Reference PHASE1_TECHNICAL_IMPLEMENTATION.md & API_RESOURCES_AND_CONTACTS.md as needed
|
|
||||||
|
|
||||||
**Engineering Lead:**
|
|
||||||
1. Start: EXECUTIVE_SUMMARY.md (5 min for context)
|
|
||||||
2. Then: PHASE1_TECHNICAL_IMPLEMENTATION.md (full read)
|
|
||||||
3. Then: API_RESOURCES_AND_CONTACTS.md (full read)
|
|
||||||
4. Reference: UK_FEATURE_PRIORITIZATION.md for feature specs
|
|
||||||
|
|
||||||
**Investor / Analyst:**
|
|
||||||
1. Start: EXECUTIVE_SUMMARY.md
|
|
||||||
2. Then: UK_MARKET_STRATEGY.md - Market size & financials sections
|
|
||||||
3. Reference: UK_FEATURE_PRIORITIZATION.md for technical validation
|
|
||||||
|
|
||||||
**Sales / Marketing:**
|
|
||||||
1. Start: EXECUTIVE_SUMMARY.md
|
|
||||||
2. Then: UK_MARKET_STRATEGY.md (GTM + Personas)
|
|
||||||
3. Reference: UK_FEATURE_PRIORITIZATION.md for talking points
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Key Metrics at a Glance
|
|
||||||
|
|
||||||
### Market Opportunity
|
|
||||||
- **TAM (Total Addressable Market):** £3.3M
|
|
||||||
- **SAM (Serviceable Available Market):** £200-300K (Year 1)
|
|
||||||
- **Year 1 Revenue Target:** £30-240K (conservative to growth)
|
|
||||||
- **Break-even Customers:** 24-30 paying customers
|
|
||||||
- **Expected Timeline to Break-even:** Month 6-7
|
|
||||||
|
|
||||||
### Phase 1 Deliverables (8 weeks)
|
|
||||||
| Feature | Impact | Effort | Timeline |
|
|
||||||
|---|---|---|---|
|
|
||||||
| HEDD Degree Verification | 9.5/10 | 2-3 weeks | Weeks 1-3 |
|
|
||||||
| Healthcare Register Checks | 6.5/10 | 1 week | Weeks 2-3 |
|
|
||||||
| Enhanced Timeline Analysis | 7/10 | 1 week | Weeks 1-2 |
|
|
||||||
| Company Director Verification | 7.5/10 | 1-2 weeks | Weeks 2-4 |
|
|
||||||
|
|
||||||
### Success Metrics
|
|
||||||
- **Adoption:** 500+ signups in first month
|
|
||||||
- **Engagement:** 10%+ weekly active check rate
|
|
||||||
- **Satisfaction:** 85%+ feature satisfaction (NPS >40)
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Fraud Detection Coverage
|
|
||||||
|
|
||||||
| Fraud Type | Detection Rate | Phase |
|
|
||||||
|---|---|---|
|
|
||||||
| Fake degrees | 90%+ | Phase 1 |
|
|
||||||
| Employment date falsification | 80%+ | Phase 1 |
|
|
||||||
| Job title inflation | Partial (manual) | Phase 1 |
|
|
||||||
| Exaggerated qualifications | 85%+ | Phase 2 |
|
|
||||||
| Professional registration fraud | 95%+ | Phase 2 |
|
|
||||||
| Directorship false claims | 95%+ | Phase 1 |
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Competitive Moat
|
|
||||||
|
|
||||||
**Why no competitor offers this:**
|
|
||||||
|
|
||||||
1. **HEDD Integration** - Only dedicated CV tool integrating degree verification API
|
|
||||||
2. **UK-Specific Stack** - GMC/NMC healthcare registers + Companies House directors
|
|
||||||
3. **Timeline Fraud Detection** - Cross-linking education/employment boundary analysis
|
|
||||||
4. **Vertical Focus** - Healthcare recruiting niche dominance (GMC/NMC)
|
|
||||||
5. **First-Mover Advantage** - Market gap unexploited until now
|
|
||||||
|
|
||||||
**Defensibility:**
|
|
||||||
- Deep integrations hard to replicate (HEDD, Companies House, professional bodies)
|
|
||||||
- Network effects once established (more data = better fraud detection)
|
|
||||||
- Compliance/audit trail = switching costs for enterprise customers
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Critical Path Dependencies
|
|
||||||
|
|
||||||
### Week 1 Actions (Do Now)
|
|
||||||
- [ ] Email HEDD (partnerships@hedd.ac.uk) requesting API access
|
|
||||||
- [ ] Email GMC requesting verification API access
|
|
||||||
- [ ] Allocate 2 engineers to Phase 1 development
|
|
||||||
- [ ] Recruit 3-5 beta partner agencies
|
|
||||||
|
|
||||||
### Week 2-3
|
|
||||||
- [ ] HEDD credential delivery (or scraper fallback)
|
|
||||||
- [ ] Companies House enhancement development starts
|
|
||||||
- [ ] Healthcare register scraper development starts
|
|
||||||
- [ ] Timeline analysis enhancement starts
|
|
||||||
|
|
||||||
### Week 4-8
|
|
||||||
- [ ] Beta testing with agency partners
|
|
||||||
- [ ] Public beta launch
|
|
||||||
- [ ] Feedback iteration
|
|
||||||
- [ ] GA release
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Financial Summary
|
|
||||||
|
|
||||||
### Year 1 Projections (Conservative Scenario)
|
|
||||||
|
|
||||||
**50 Customers by end of year:**
|
|
||||||
- 30 × Professional tier (£49/mo): £1,470/mo
|
|
||||||
- 15 × Enterprise tier (£199/mo): £2,985/mo
|
|
||||||
- 5 × API/Platform (£1,000/mo): £5,000/mo
|
|
||||||
- **Total MRR (Dec 2026):** £9,455
|
|
||||||
- **Annualized Run Rate:** £113,460
|
|
||||||
|
|
||||||
**Operating Costs:**
|
|
||||||
- Engineering (2 FTE): £150K/year
|
|
||||||
- Infrastructure/APIs: £20K/year
|
|
||||||
- Sales/Marketing: £30K/year
|
|
||||||
- Operations: £20K/year
|
|
||||||
- **Total:** £220K/year
|
|
||||||
|
|
||||||
**Result:** Break-even at 24 customers; profitable at 50+ customers
|
|
||||||
|
|
||||||
### Year 2 Projections (Growth Scenario)
|
|
||||||
|
|
||||||
**150 Customers:**
|
|
||||||
- MRR: £28,000+
|
|
||||||
- Annualized: £336K+
|
|
||||||
- Gross Profit: 75% = £252K+
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Risk Mitigation
|
|
||||||
|
|
||||||
| Risk | Probability | Severity | Mitigation |
|
|
||||||
|---|---|---|---|
|
|
||||||
| HEDD API access delayed | Medium | Medium | Use web portal integration fallback |
|
|
||||||
| GMC/NMC scraper blocked | Low | Low | Request official API proactively |
|
|
||||||
| Market adoption slow | Medium | High | Focus on healthcare vertical first |
|
|
||||||
| Regulatory gatekeeping | Low | Medium | Partner with established vendors early |
|
|
||||||
| Competitive response | Medium | Medium | Maintain first-mover advantage + deepen integrations |
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Next Steps (30-Day Plan)
|
|
||||||
|
|
||||||
### Days 1-3: Preparation
|
|
||||||
- [ ] Finalize HEDD compliance/consent workflows
|
|
||||||
- [ ] Identify recruitment agency beta partners
|
|
||||||
- [ ] Set up development environment
|
|
||||||
- [ ] Brief engineering team on Phase 1 scope
|
|
||||||
|
|
||||||
### Days 4-7: API Access Requests
|
|
||||||
- [ ] Email HEDD, GMC, NMC with API access requests
|
|
||||||
- [ ] Register on beta platforms where available
|
|
||||||
- [ ] Prepare scraper fallbacks for development
|
|
||||||
|
|
||||||
### Days 8-21: Development (Parallel Tracks)
|
|
||||||
- **Track 1:** HEDD integration (lead engineer)
|
|
||||||
- **Track 2:** Healthcare registers (secondary engineer)
|
|
||||||
- **Track 3:** Companies House enhancement (tertiary)
|
|
||||||
- **Track 4:** Timeline enhancement (parallel)
|
|
||||||
|
|
||||||
### Days 22-28: Beta Testing
|
|
||||||
- [ ] Deploy to test environment
|
|
||||||
- [ ] Onboard beta partner agencies
|
|
||||||
- [ ] Collect feedback on UX/value
|
|
||||||
- [ ] Iterate on flag messaging
|
|
||||||
|
|
||||||
### Days 29-30: Preparation for Public Launch
|
|
||||||
- [ ] Final testing & QA approval
|
|
||||||
- [ ] Marketing assets prepared
|
|
||||||
- [ ] Pricing finalized
|
|
||||||
- [ ] Customer support workflows documented
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Recommended Reading Order
|
|
||||||
|
|
||||||
**For executives/investors (20 minutes total):**
|
|
||||||
1. EXECUTIVE_SUMMARY.md (5 min)
|
|
||||||
2. UK_MARKET_STRATEGY.md → Market Opportunity + Financials sections (10 min)
|
|
||||||
3. UK_FEATURE_PRIORITIZATION.md → Overview + Ranked Feature List (5 min)
|
|
||||||
|
|
||||||
**For product/engineering teams (90 minutes total):**
|
|
||||||
1. EXECUTIVE_SUMMARY.md (5 min)
|
|
||||||
2. UK_FEATURE_PRIORITIZATION.md (30 min - full read)
|
|
||||||
3. PHASE1_TECHNICAL_IMPLEMENTATION.md (40 min - full read)
|
|
||||||
4. API_RESOURCES_AND_CONTACTS.md (15 min - reference)
|
|
||||||
|
|
||||||
**For detailed implementation (3-4 hours for engineers):**
|
|
||||||
1. PHASE1_TECHNICAL_IMPLEMENTATION.md (40 min - detailed read)
|
|
||||||
2. API_RESOURCES_AND_CONTACTS.md (30 min - full read)
|
|
||||||
3. Code examples in PHASE1_TECHNICAL_IMPLEMENTATION.md (60-90 min - study)
|
|
||||||
4. UK_FEATURE_PRIORITIZATION.md → Implementation Examples (30 min)
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Questions & Decision Points
|
|
||||||
|
|
||||||
### For Product Leadership
|
|
||||||
1. **Commitment:** Can we allocate 2 engineers full-time for 8 weeks?
|
|
||||||
2. **Partnerships:** Will we sponsor API access requests to HEDD, GMC, NMC?
|
|
||||||
3. **Revenue Model:** Approve tiered pricing (Free/Pro/Enterprise)?
|
|
||||||
4. **Timeline:** Can we launch beta by Week 5?
|
|
||||||
5. **International:** After UK success, should we expand to Ireland/Australia?
|
|
||||||
|
|
||||||
### For Engineering
|
|
||||||
1. **Resources:** Do we have backend capacity starting immediately?
|
|
||||||
2. **Technical:** Any concerns with HEDD/GMC/NMC integration approach?
|
|
||||||
3. **Alternatives:** Any preference on API vs. scraper approach for health registers?
|
|
||||||
4. **Testing:** Do we have QA capacity for Phase 1 scope?
|
|
||||||
|
|
||||||
### For Sales/Marketing
|
|
||||||
1. **Positioning:** Are we confident "degree verification" is primary differentiator?
|
|
||||||
2. **Channels:** Should we prioritize direct sales or partnerships?
|
|
||||||
3. **Pricing:** Does £49/Professional tier feel right for target market?
|
|
||||||
4. **Beta:** Can we identify 3-5 recruitment agency beta partners by Week 2?
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Success Criteria (End of Phase 1)
|
|
||||||
|
|
||||||
### Must-Haves
|
|
||||||
- ✅ HEDD integration live (real-time + manual review tracking)
|
|
||||||
- ✅ Timeline fraud detection enhanced
|
|
||||||
- ✅ Companies House director verification working
|
|
||||||
- ✅ GMC/NMC healthcare checks live
|
|
||||||
- ✅ 500+ public signups
|
|
||||||
- ✅ 10%+ weekly active check rate
|
|
||||||
|
|
||||||
### Nice-to-Haves
|
|
||||||
- ✅ 85%+ user satisfaction score
|
|
||||||
- ✅ Media/analyst coverage
|
|
||||||
- ✅ 5+ paying customers (revenue: £2-5K MRR)
|
|
||||||
- ✅ Documented case studies
|
|
||||||
|
|
||||||
### Failure Indicators (Red Flags)
|
|
||||||
- ❌ <100 signups after public launch
|
|
||||||
- ❌ HEDD/GMC access denied with no scraper backup
|
|
||||||
- ❌ >5% API error rate
|
|
||||||
- ❌ <50% feature adoption
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## File Manifest
|
|
||||||
|
|
||||||
```
|
|
||||||
/mnt/d/Git/TrueCV/
|
|
||||||
├── EXECUTIVE_SUMMARY.md (5-page exec overview)
|
|
||||||
├── UK_FEATURE_PRIORITIZATION.md (30-page detailed prioritization)
|
|
||||||
├── PHASE1_TECHNICAL_IMPLEMENTATION.md (60-page technical specs + code)
|
|
||||||
├── UK_MARKET_STRATEGY.md (40-page market + GTM strategy)
|
|
||||||
├── API_RESOURCES_AND_CONTACTS.md (20-page API integration guide)
|
|
||||||
└── README_UK_STRATEGY.md (this file - navigation guide)
|
|
||||||
```
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Version History
|
|
||||||
|
|
||||||
**v1.0 - January 2026**
|
|
||||||
- Initial UK market strategy & implementation plan
|
|
||||||
- 4 comprehensive strategy documents
|
|
||||||
- Phase 1 technical specifications
|
|
||||||
- API integration guide
|
|
||||||
- Ready for Q1 2026 execution
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Contact & Support
|
|
||||||
|
|
||||||
**For questions about this strategy:**
|
|
||||||
- Product Lead: [Name] - Overall strategy & market analysis
|
|
||||||
- Engineering Lead: [Name] - Technical feasibility & architecture
|
|
||||||
- API Integration: [Name] - HEDD, GMC, NMC coordination
|
|
||||||
|
|
||||||
**For strategy updates:**
|
|
||||||
These documents will be updated quarterly with:
|
|
||||||
- Market feedback from beta partners
|
|
||||||
- API integration progress
|
|
||||||
- Competitive landscape changes
|
|
||||||
- Revised financial projections
|
|
||||||
- Phase 2 feature updates
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Appendix: Key Definitions
|
|
||||||
|
|
||||||
**HEDD:** Higher Education Degree Datacheck - UK's official degree verification service (140+ universities)
|
|
||||||
|
|
||||||
**GMC:** General Medical Council - UK regulator for doctors (~250K registered)
|
|
||||||
|
|
||||||
**NMC:** Nursing and Midwifery Council - UK regulator for nurses/midwives (~700K registered)
|
|
||||||
|
|
||||||
**Companies House:** UK company registration authority - maintains register of 3.4M companies + directors
|
|
||||||
|
|
||||||
**Timeline Fraud:** Employment/education date inconsistencies (overlaps, gaps, sequential issues)
|
|
||||||
|
|
||||||
**TAM:** Total Addressable Market - theoretical maximum revenue if 100% market capture
|
|
||||||
|
|
||||||
**SAM:** Serviceable Available Market - realistic segment we can target
|
|
||||||
|
|
||||||
**SOM:** Serviceable Obtainable Market - Year 1 revenue target
|
|
||||||
|
|
||||||
**CAC:** Customer Acquisition Cost - avg. cost to acquire one paying customer
|
|
||||||
|
|
||||||
**ARPU:** Average Revenue Per User - avg. monthly/annual revenue per customer
|
|
||||||
|
|
||||||
**LTV:CAC:** Customer lifetime value to acquisition cost ratio (healthy SaaS: >3:1)
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## License & Confidentiality
|
|
||||||
|
|
||||||
This strategy document is internal to TrueCV and contains commercially sensitive information including:
|
|
||||||
- Market sizing & financial projections
|
|
||||||
- Competitive positioning
|
|
||||||
- Product roadmap
|
|
||||||
- API integration details
|
|
||||||
|
|
||||||
**Distribution:** Product team, engineering, leadership only
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
END OF DOCUMENT
|
|
||||||
|
|
||||||
**Last Updated:** January 20, 2026
|
|
||||||
**Next Review:** April 1, 2026 (Post-Phase 1 Launch)
|
|
||||||
@@ -1,631 +0,0 @@
|
|||||||
# TrueCV UK Market Feature Prioritization
|
|
||||||
|
|
||||||
**Date:** January 2026
|
|
||||||
**Focus:** UK-Only Market Opportunities
|
|
||||||
**Baseline:** Companies House integration, Claude AI parsing, Timeline analysis
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Executive Summary
|
|
||||||
|
|
||||||
UK CV fraud is escalating with AI-generated deepfakes, synthetic identities, and traditional qualification falsification. The most impactful opportunity for TrueCV in the UK market is **degree verification integration** (HEDD API), followed by **employment verification automation** and **professional body registration checks**. These three features represent 78% of recruiter pain points and address 85% of detected fraud patterns.
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Market Context: UK CV Fraud Landscape
|
|
||||||
|
|
||||||
### Fraud Patterns (Detection Priority)
|
|
||||||
|
|
||||||
| Fraud Type | Prevalence | Current Detection | UK-Specific Impact |
|
|
||||||
|---|---|---|---|
|
|
||||||
| **Fake/False Degrees** | 1 in 5 candidates (20%) | NONE | High: £4.2B+ annual cost to UK employers |
|
|
||||||
| **Exaggerated Qualifications** | 40% of CV lies | Manual (slow) | High: Concentrated in grad hiring |
|
|
||||||
| **Employment Date Falsification** | 20% of candidates | Timeline analysis | Medium: Improving with tool usage |
|
|
||||||
| **Job Title Inflation** | 25% of candidates | Manual review | High: Linked to pay fraud |
|
|
||||||
| **Professional Registration False Claims** | 8-12% (regulated sectors) | NONE | Critical: Legal/compliance risk |
|
|
||||||
| **AI-Generated/Deepfake Content** | Emerging in 2026 | NONE | Emerging: Detected by identity mismatch |
|
|
||||||
|
|
||||||
**Key Insight:** 1 in 3 UK job seekers admit to CV embellishment; 24% of screened CVs fail verification (Reed Screening).
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Available UK Data Sources & APIs
|
|
||||||
|
|
||||||
### 1. HEDD (Higher Education Degree Datacheck)
|
|
||||||
|
|
||||||
**Status:** Operational, 140+ universities, 1.5M+ verifications completed
|
|
||||||
|
|
||||||
**What It Does:**
|
|
||||||
- Real-time degree verification against encrypted university records
|
|
||||||
- Confirms: Name, institution, qualification, subject, grade, dates
|
|
||||||
- 400+ fake diploma mills identified and tracked
|
|
||||||
- Manual verification for non-exact matches (10 working days)
|
|
||||||
|
|
||||||
**API Integration:**
|
|
||||||
- **Access Method:** Not a traditional REST API; web portal with form submission
|
|
||||||
- **Requires:** Registration as employer/screening body + candidate consent
|
|
||||||
- **Response Time:** Instant for exact matches, 10 days for manual
|
|
||||||
- **Cost:** Typically £1-5 per verification (commercial rates)
|
|
||||||
|
|
||||||
**Implementation Effort:** **Medium (2-3 weeks)**
|
|
||||||
- Iframe/form integration into TrueCV UI
|
|
||||||
- Candidate consent workflow
|
|
||||||
- Result polling for manual verifications
|
|
||||||
- Database sync with CVData.Education entries
|
|
||||||
|
|
||||||
**Impact Score:** **9.5/10**
|
|
||||||
- Eliminates 90%+ of fake degree claims
|
|
||||||
- 1 in 5 UK hires have false degree (Cifas data)
|
|
||||||
- Recruiters rank this #1 missing feature
|
|
||||||
- Regulatory confidence (compliance visible)
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
### 2. GMC Register (Doctors) - Searchable
|
|
||||||
|
|
||||||
**Status:** Public searchable register, no official API
|
|
||||||
|
|
||||||
**What It Does:**
|
|
||||||
- Live register of all registered medical practitioners
|
|
||||||
- Shows: Registration status, specialties, restrictions
|
|
||||||
- Manual search required
|
|
||||||
|
|
||||||
**API Integration:**
|
|
||||||
- **Access Method:** Web scraping GMC register (https://www.gmc-uk.org/)
|
|
||||||
- **Alternative:** Request API access directly (may be granted)
|
|
||||||
- **Requires:** Candidate permission to check
|
|
||||||
|
|
||||||
**Implementation Effort:** **Low (3-5 days)**
|
|
||||||
- Web scraper or API request process
|
|
||||||
- FlagCategory expansion: `MedicalRegistration`
|
|
||||||
- Specialization extraction
|
|
||||||
|
|
||||||
**Impact Score:** **6.5/10**
|
|
||||||
- Targets 1.5M NHS workers + private doctors
|
|
||||||
- High value for healthcare recruitment
|
|
||||||
- Medium market size in TrueCV context
|
|
||||||
- But limited to one profession vs. broad application
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
### 3. NMC Register (Nurses/Midwives) - Searchable
|
|
||||||
|
|
||||||
**Status:** Public searchable register, no official API
|
|
||||||
|
|
||||||
**What It Does:**
|
|
||||||
- Register of all UK nurses, midwives, nursing associates
|
|
||||||
- Shows: Registration status, Pin number, areas of practice
|
|
||||||
- Real-time updates
|
|
||||||
|
|
||||||
**API Integration:**
|
|
||||||
- **Access Method:** Web scraping NMC register
|
|
||||||
- **Alternative:** Similar API request potential as GMC
|
|
||||||
- **Requires:** Candidate permission
|
|
||||||
|
|
||||||
**Implementation Effort:** **Low (3-5 days)**
|
|
||||||
- Reusable scraper pattern from GMC
|
|
||||||
- FlagCategory expansion: `HealthcareRegistration`
|
|
||||||
|
|
||||||
**Impact Score:** **7/10**
|
|
||||||
- Targets 700K+ UK nurses
|
|
||||||
- Growing market (NHS recruitment surge)
|
|
||||||
- Similar process to GMC
|
|
||||||
- High fraud risk in agency nursing
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
### 4. Companies House API (Already Integrated)
|
|
||||||
|
|
||||||
**Status:** ✓ Already implemented in TrueCV
|
|
||||||
|
|
||||||
**Current Coverage:**
|
|
||||||
- Fuzzy matching on company names (70%+ threshold)
|
|
||||||
- Company registration status validation
|
|
||||||
- 30-day cache layer
|
|
||||||
|
|
||||||
**Enhancement Opportunity:**
|
|
||||||
- **Directors House Search API:** Verify claimed director roles
|
|
||||||
- **Officer Appointments API:** Cross-check employment dates against directorship periods
|
|
||||||
- **Dissolution Dates:** Flag roles claimed after company closure
|
|
||||||
|
|
||||||
**Implementation Effort:** **Low (1-2 weeks)**
|
|
||||||
- Extend existing CompaniesHouseClient
|
|
||||||
- Add new service layer: CompanyDirectorVerifier
|
|
||||||
- Create new FlagCategory: `DirectorshipVerification`
|
|
||||||
|
|
||||||
**Impact Score:** **7.5/10**
|
|
||||||
- Validates self-employed/director claims (high fraud area)
|
|
||||||
- Existing infrastructure (quick win)
|
|
||||||
- Medium-high detection value
|
|
||||||
- Applicable to 15-20% of CVs with self-employment
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
### 5. HMRC Employment Verification (Payroll Data)
|
|
||||||
|
|
||||||
**Status:** ⚠️ Restricted access, requires government agreement
|
|
||||||
|
|
||||||
**What It Does:**
|
|
||||||
- RTI (Real Time Information) payroll records
|
|
||||||
- Confirms employment, salary ranges, dates
|
|
||||||
- Can flag gaps/misalignments
|
|
||||||
|
|
||||||
**API Integration:**
|
|
||||||
- **Access Method:** Digital Marketplace restricted APIs
|
|
||||||
- **Requires:** Pre-employment screening accreditation
|
|
||||||
- **Compliance:** GDPR, IR35 rules, FCA oversight
|
|
||||||
|
|
||||||
**Implementation Effort:** **High (6-8 weeks)**
|
|
||||||
- Requires third-party accreditation partnership
|
|
||||||
- Complex consent flows
|
|
||||||
- Regulatory compliance layer
|
|
||||||
- Integration with partner screening providers (Verifile, DDC, etc.)
|
|
||||||
|
|
||||||
**Impact Score:** **9/10** (if accessible)
|
|
||||||
- Authoritative employment verification
|
|
||||||
- Detects date falsification with 95%+ accuracy
|
|
||||||
- High compliance value (IR35, tax verification)
|
|
||||||
- BUT: Access requires government partnership
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
### 6. Professional Body Registers
|
|
||||||
|
|
||||||
#### Regulated Professions (UK Regulatory Bodies)
|
|
||||||
|
|
||||||
| Profession | Regulator | Register | API Status | Verification Value |
|
|
||||||
|---|---|---|---|---|
|
|
||||||
| Accountants (ICAEW) | ICAEW | Member search | ❌ No API | High (~180K members) |
|
|
||||||
| Lawyers (SRA) | SRA | Public register | ❌ No API | High (~170K solicitors) |
|
|
||||||
| Engineers (IET/ICE) | Various | Member search | ❌ No API | Medium (~150K) |
|
|
||||||
| Architects | RIBA | Public register | ❌ No API | Medium (~50K) |
|
|
||||||
| Psychologists | HCPC | Public register | ❌ No API | Low (~50K) |
|
|
||||||
|
|
||||||
**Access Pattern:** All require manual web scraping or direct API requests to individual bodies
|
|
||||||
|
|
||||||
**Implementation Effort:** **Medium-High (4-6 weeks per profession)**
|
|
||||||
- Build scraper templates per register format
|
|
||||||
- Create generic ProfessionalRegistration flag type
|
|
||||||
- Maintain updatable registry of professions/URLs
|
|
||||||
|
|
||||||
**Impact Score:** **6-7/10** (varies by profession)
|
|
||||||
- ICAEW/SRA highest value (financial/legal fraud common)
|
|
||||||
- Medium-term value; low adoption initially
|
|
||||||
- Regulatory compliance appeal
|
|
||||||
- Requires consent management per profession
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
### 7. Regulated Professions Register (GOV.UK)
|
|
||||||
|
|
||||||
**Status:** Central index of regulated professions
|
|
||||||
|
|
||||||
**What It Does:**
|
|
||||||
- Directory of 140+ regulated professions
|
|
||||||
- Links to individual regulators
|
|
||||||
- Government-maintained reference
|
|
||||||
|
|
||||||
**Use Case for TrueCV:**
|
|
||||||
- **Enrichment layer:** When CV claims regulated profession, cross-check against GOV.UK registry
|
|
||||||
- **Flag generation:** "Claims regulated profession but regulator not found"
|
|
||||||
- **Guidance:** Link to correct regulator for user lookup
|
|
||||||
|
|
||||||
**Implementation Effort:** **Very Low (2-3 days)**
|
|
||||||
- Query GOV.UK API or static dataset
|
|
||||||
- Regex match against CV claims
|
|
||||||
- Decision tree for flagging
|
|
||||||
|
|
||||||
**Impact Score:** **5/10**
|
|
||||||
- Low direct detection value
|
|
||||||
- High utility for user education
|
|
||||||
- Low implementation cost
|
|
||||||
- Good for Trust/Transparency (UX win)
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
### 8. DBS Check Integration
|
|
||||||
|
|
||||||
**Status:** ⚠️ Partner APIs available, no direct integration
|
|
||||||
|
|
||||||
**What It Does:**
|
|
||||||
- Criminal record disclosure (Basic/Standard/Enhanced)
|
|
||||||
- Barring information for regulated sectors
|
|
||||||
- Managed through third-party screening providers
|
|
||||||
|
|
||||||
**API Integration Partners:**
|
|
||||||
- uCheck, DDC, Verifile, Security Watchdog, iCOVER
|
|
||||||
- REST-based APIs available
|
|
||||||
- Identity verification required (UKDIATF compliant)
|
|
||||||
|
|
||||||
**Implementation Effort:** **High (8-10 weeks)**
|
|
||||||
- Vendor selection and agreement
|
|
||||||
- Identity verification layer (biometric/KYC)
|
|
||||||
- Consent and data retention compliance
|
|
||||||
- Embedding into CV check workflow
|
|
||||||
|
|
||||||
**Impact Score:** **8.5/10** (High business value, regulatory)
|
|
||||||
- Addresses emerging security concern
|
|
||||||
- High compliance requirement for regulated roles
|
|
||||||
- Revenue opportunity (typically £20-50/check)
|
|
||||||
- BUT: Complex compliance, may cannibalize revenue if free tier
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Ranked Feature Prioritization
|
|
||||||
|
|
||||||
### Priority Matrix: Detection Value × Implementation Feasibility
|
|
||||||
|
|
||||||
```
|
|
||||||
HIGH VALUE + EASY │ HIGH VALUE + HARD
|
|
||||||
─────────────────────┼─────────────────
|
|
||||||
1. HEDD (Degrees) │ 8. DBS Integration
|
|
||||||
2. Timeline Enhance │ 5. HMRC Payroll
|
|
||||||
3. GMC/NMC Scraper │ 6. Professional Bodies
|
|
||||||
4. Directors House │
|
|
||||||
─────────────────────┼─────────────────
|
|
||||||
MEDIUM VALUE + EASY │ MEDIUM VALUE + HARD
|
|
||||||
─────────────────────┼─────────────────
|
|
||||||
7. GOV.UK Registry │
|
|
||||||
```
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Recommended Implementation Roadmap
|
|
||||||
|
|
||||||
### Phase 1: Q1 2026 (Weeks 1-8) - High-Impact Foundation
|
|
||||||
|
|
||||||
**1. HEDD Degree Verification** ⭐ PRIMARY FOCUS
|
|
||||||
- **Deliverable:** Full HEDD integration with candidate consent flow
|
|
||||||
- **Effort:** 2-3 weeks dev + 1 week testing
|
|
||||||
- **Expected Impact:**
|
|
||||||
- Covers ~40% of CV fraud patterns
|
|
||||||
- Solves recruiters' #1 complaint
|
|
||||||
- Immediate competitive advantage
|
|
||||||
- **Pricing:** Pass-through cost model ($1-2 per verification to user)
|
|
||||||
- **Implementation:**
|
|
||||||
```
|
|
||||||
src/TrueCV.Infrastructure/ExternalApis/HeddClient.cs
|
|
||||||
src/TrueCV.Application/Interfaces/IEducationVerifierService.cs
|
|
||||||
src/TrueCV.Infrastructure/Services/EducationVerifierService.cs
|
|
||||||
FlagCategory += EducationVerification
|
|
||||||
Add new flag types:
|
|
||||||
- DegreeNotFound
|
|
||||||
- DegreeClassificationMismatch
|
|
||||||
- GraduationDateMismatch
|
|
||||||
- InstitutionNotFound
|
|
||||||
```
|
|
||||||
|
|
||||||
**2. Enhanced Timeline Analysis** ⭐ QUICK WIN
|
|
||||||
- **Enhancement:** Extend existing TimelineAnalyserService
|
|
||||||
- **Effort:** 1 week dev
|
|
||||||
- **Expected Impact:**
|
|
||||||
- Detect suspicious employment date overlaps (>20% of fraud)
|
|
||||||
- Flag gaps exceeding 12 months (UK norm shifting to acceptability)
|
|
||||||
- Identify degree end date before employment start anomalies
|
|
||||||
- **Implementation:**
|
|
||||||
```
|
|
||||||
src/TrueCV.Infrastructure/Services/TimelineAnalyserService.cs
|
|
||||||
- Add: UKEmploymentPatternAnalyzer
|
|
||||||
- Add: EducationEmploymentSequenceValidator
|
|
||||||
- New flags:
|
|
||||||
- EmploymentStartBeforeEducationCompletion
|
|
||||||
- UnusualEmploymentGapPattern
|
|
||||||
- MultipleParallelEmployments (>20% tolerated)
|
|
||||||
```
|
|
||||||
|
|
||||||
**3. GMC/NMC Healthcare Register Verification** ⭐ NICHE ADVANTAGE
|
|
||||||
- **Deliverable:** Healthcare professional register scraper + service layer
|
|
||||||
- **Effort:** 1 week dev (reusable pattern)
|
|
||||||
- **Expected Impact:**
|
|
||||||
- Dominates healthcare recruitment niche
|
|
||||||
- High-value vertical market
|
|
||||||
- Recurring revenue potential
|
|
||||||
- **Implementation:**
|
|
||||||
```
|
|
||||||
src/TrueCV.Infrastructure/ExternalApis/HealthcareRegisterClient.cs
|
|
||||||
src/TrueCV.Application/Interfaces/IHealthcareVerifierService.cs
|
|
||||||
FlagCategory += HealthcareRegistration
|
|
||||||
New flags:
|
|
||||||
- GMCNotFound / GMCRestricted / GMCLapsed
|
|
||||||
- NMCNotFound / NMCRestricted
|
|
||||||
```
|
|
||||||
|
|
||||||
**4. Companies House Enhancement** ⭐ LEVERAGE EXISTING
|
|
||||||
- **Deliverable:** Director verification cross-check
|
|
||||||
- **Effort:** 1-2 weeks dev
|
|
||||||
- **Expected Impact:**
|
|
||||||
- Catches directorship fraud (15-20% of self-employed CVs)
|
|
||||||
- Detects employment after company dissolution
|
|
||||||
- **Implementation:**
|
|
||||||
```
|
|
||||||
Extend: src/TrueCV.Infrastructure/ExternalApis/CompaniesHouseClient.cs
|
|
||||||
Add: OfficerAppointmentsClient.GetDirectorAppointments(name, companyNumber)
|
|
||||||
New Service: DirectorshipVerificationService
|
|
||||||
FlagCategory += DirectorshipVerification
|
|
||||||
New flags:
|
|
||||||
- DirectorshipRoleLengthMismatch
|
|
||||||
- EmploymentClaimedAfterCompanyDissolution
|
|
||||||
- NoDirectorshipFound
|
|
||||||
```
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
### Phase 2: Q2 2026 (Weeks 9-16) - Regulatory & Professional Bodies
|
|
||||||
|
|
||||||
**5. Professional Body Registers (ICAEW, SRA First)**
|
|
||||||
- **Deliverable:** Modular scraper framework + initial ICAEW/SRA
|
|
||||||
- **Effort:** 3-4 weeks dev
|
|
||||||
- **Expected Impact:**
|
|
||||||
- High-value professional segment (financial/legal)
|
|
||||||
- Regulatory appeal
|
|
||||||
- **Implementation:**
|
|
||||||
```
|
|
||||||
src/TrueCV.Infrastructure/ExternalApis/ProfessionalBodyClient.cs
|
|
||||||
src/TrueCV.Infrastructure/ExternalApis/Scrapers/
|
|
||||||
- ICAEWMembershipVerifier.cs
|
|
||||||
- SRALawverVerifier.cs
|
|
||||||
- IETEngineerVerifier.cs
|
|
||||||
FlagCategory += ProfessionalRegistration
|
|
||||||
```
|
|
||||||
|
|
||||||
**6. GOV.UK Regulated Professions Registry**
|
|
||||||
- **Deliverable:** Enrichment layer for professional claims
|
|
||||||
- **Effort:** 2-3 days dev
|
|
||||||
- **Expected Impact:**
|
|
||||||
- Trust/transparency feature
|
|
||||||
- User education value
|
|
||||||
- Low dev cost, medium UX value
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
### Phase 3: Q3 2026+ (Strategic Partnerships)
|
|
||||||
|
|
||||||
**7. HMRC RTI Payroll Integration**
|
|
||||||
- **Status:** Requires government partnership/accreditation
|
|
||||||
- **Effort:** 8-10 weeks (vendor dependent)
|
|
||||||
- **Expected Impact:** "Gold standard" employment verification
|
|
||||||
- **Business Model:** Premium feature tier
|
|
||||||
|
|
||||||
**8. DBS Check Partnership**
|
|
||||||
- **Status:** Requires vendor agreement + compliance framework
|
|
||||||
- **Effort:** 8-10 weeks
|
|
||||||
- **Expected Impact:** Security compliance selling point
|
|
||||||
- **Business Model:** Premium tier or per-check revenue
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Implementation Examples
|
|
||||||
|
|
||||||
### 1. HEDD Integration Example
|
|
||||||
|
|
||||||
```csharp
|
|
||||||
// New service interface
|
|
||||||
public interface IEducationVerifierService
|
|
||||||
{
|
|
||||||
Task<EducationVerificationResult> VerifyDegreeAsync(
|
|
||||||
string candidateName,
|
|
||||||
DateOnly dateOfBirth,
|
|
||||||
string institution,
|
|
||||||
DateOnly? graduationYear,
|
|
||||||
string? qualification,
|
|
||||||
string? subject,
|
|
||||||
string? grade);
|
|
||||||
}
|
|
||||||
|
|
||||||
// New flag categories
|
|
||||||
public enum FlagCategory
|
|
||||||
{
|
|
||||||
Employment,
|
|
||||||
Education, // ✓ Existing
|
|
||||||
Timeline,
|
|
||||||
Plausibility,
|
|
||||||
EducationVerification, // NEW
|
|
||||||
DirectorshipVerification, // NEW
|
|
||||||
HealthcareRegistration, // NEW
|
|
||||||
ProfessionalRegistration // NEW
|
|
||||||
}
|
|
||||||
|
|
||||||
// Example: Enhanced timeline analysis
|
|
||||||
public class TimelineAnalyserService
|
|
||||||
{
|
|
||||||
private const int NormalGapMonths = 3; // UK norm
|
|
||||||
private const int RedFlagGapMonths = 12;
|
|
||||||
|
|
||||||
public TimelineGap CheckGapPlausibility(DateOnly startDate, DateOnly endDate)
|
|
||||||
{
|
|
||||||
if ((endDate - startDate).Days > 366 &&
|
|
||||||
endDate.AddMonths(-NormalGapMonths) < startDate)
|
|
||||||
{
|
|
||||||
return new TimelineGap
|
|
||||||
{
|
|
||||||
Severity = FlagSeverity.Medium,
|
|
||||||
Title = "Unusually Long Employment Gap",
|
|
||||||
Description = "Gap exceeds UK employment pattern norms"
|
|
||||||
};
|
|
||||||
}
|
|
||||||
}
|
|
||||||
}
|
|
||||||
```
|
|
||||||
|
|
||||||
### 2. Healthcare Register Scraper Example
|
|
||||||
|
|
||||||
```csharp
|
|
||||||
public class GMCRegisterVerifier
|
|
||||||
{
|
|
||||||
private const string GMCRegisterUrl = "https://www.gmc-uk.org/";
|
|
||||||
|
|
||||||
public async Task<GMCVerificationResult> VerifyDoctorAsync(
|
|
||||||
string fullName,
|
|
||||||
string gmcNumber = null)
|
|
||||||
{
|
|
||||||
// Web scrape or API query GMC register
|
|
||||||
var result = await ScrapeGMCRegisterAsync(fullName, gmcNumber);
|
|
||||||
|
|
||||||
return new GMCVerificationResult
|
|
||||||
{
|
|
||||||
IsFound = result != null,
|
|
||||||
RegistrationStatus = result?.Status,
|
|
||||||
Specialties = result?.Specialties,
|
|
||||||
Restrictions = result?.Restrictions,
|
|
||||||
VerificationConfidence = result != null ? 95 : 0
|
|
||||||
};
|
|
||||||
}
|
|
||||||
}
|
|
||||||
|
|
||||||
public class NMCRegisterVerifier
|
|
||||||
{
|
|
||||||
public async Task<NMCVerificationResult> VerifyNurseAsync(
|
|
||||||
string fullName,
|
|
||||||
string pinNumber = null)
|
|
||||||
{
|
|
||||||
// Similar pattern to GMC
|
|
||||||
}
|
|
||||||
}
|
|
||||||
```
|
|
||||||
|
|
||||||
### 3. Companies House Director Verification Example
|
|
||||||
|
|
||||||
```csharp
|
|
||||||
public class DirectorshipVerificationService
|
|
||||||
{
|
|
||||||
public async Task<DirectorshipVerificationResult> VerifyDirectorshipAsync(
|
|
||||||
string candidateName,
|
|
||||||
string companyName,
|
|
||||||
DateOnly claimedStartDate,
|
|
||||||
DateOnly claimedEndDate)
|
|
||||||
{
|
|
||||||
// Get company number from existing Companies House integration
|
|
||||||
var company = await _companyVerifier.VerifyCompanyAsync(companyName);
|
|
||||||
|
|
||||||
if (!company.IsVerified)
|
|
||||||
{
|
|
||||||
return CreateUnverifiedResult("Company not found");
|
|
||||||
}
|
|
||||||
|
|
||||||
// Query officer appointments
|
|
||||||
var appointments = await _companiesHouseClient.GetOfficerAppointmentsAsync(
|
|
||||||
company.MatchedCompanyNumber);
|
|
||||||
|
|
||||||
var matchingAppointment = appointments
|
|
||||||
.FirstOrDefault(a => FuzzyMatch(a.OfficerName, candidateName));
|
|
||||||
|
|
||||||
if (matchingAppointment == null)
|
|
||||||
{
|
|
||||||
return CreateFlagResult(
|
|
||||||
"DirectorshipNotFound",
|
|
||||||
$"No officer appointment found for {candidateName}");
|
|
||||||
}
|
|
||||||
|
|
||||||
// Verify dates align
|
|
||||||
if (matchingAppointment.AppointmentDate > claimedStartDate)
|
|
||||||
{
|
|
||||||
return CreateFlagResult(
|
|
||||||
"DirectorshipDateMismatch",
|
|
||||||
$"Claimed start date ({claimedStartDate}) before appointment date");
|
|
||||||
}
|
|
||||||
|
|
||||||
return CreateVerifiedResult(matchingAppointment);
|
|
||||||
}
|
|
||||||
}
|
|
||||||
```
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Success Metrics for Phase 1
|
|
||||||
|
|
||||||
| Metric | Target | Owner |
|
|
||||||
|---|---|---|
|
|
||||||
| HEDD Integration Live | Week 3 | Engineering |
|
|
||||||
| Education Flags Accuracy | >95% precision | QA |
|
|
||||||
| Timeline Gaps Detected | >80% of actual gaps | Analytics |
|
|
||||||
| GMC/NMC Scraper Complete | Week 4 | Engineering |
|
|
||||||
| Healthcare Niche Adoption | 5+ healthcare recruiter orgs | Sales |
|
|
||||||
| Detection Rate Improvement | +35% over baseline | Product |
|
|
||||||
| User Satisfaction (HEDD) | >85% (low friction) | Support |
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Risk Mitigation
|
|
||||||
|
|
||||||
### HEDD Integration Risks
|
|
||||||
- **Risk:** API changes or rate limiting
|
|
||||||
- **Mitigation:** Use web portal integration first, request official API later; cache results aggressively
|
|
||||||
- **Risk:** Candidate consent complexity
|
|
||||||
- **Mitigation:** Clear one-click consent flow; educational messaging
|
|
||||||
|
|
||||||
### Professional Register Scraping Risks
|
|
||||||
- **Risk:** Website structure changes break scrapers
|
|
||||||
- **Mitigation:** Robust error handling; monitoring alerts; manual fallback links provided to users
|
|
||||||
- **Risk:** Regulators restrict scraping
|
|
||||||
- **Mitigation:** Request official API access proactively; provide value-add (fraud detection = mutual benefit)
|
|
||||||
|
|
||||||
### HMRC/DBS Integration Risks
|
|
||||||
- **Risk:** Regulatory gatekeeping / approval delays
|
|
||||||
- **Mitigation:** Start vendor conversations NOW; build partnerships in parallel
|
|
||||||
- **Risk:** Compliance burden
|
|
||||||
- **Mitigation:** Partner with established pre-employment screening vendors (Verifile, DDC) who handle compliance
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Competitive Advantage Summary
|
|
||||||
|
|
||||||
| Feature | TrueCV Advantage | Timeline |
|
|
||||||
|---|---|---|
|
|
||||||
| **HEDD Integration** | Only dedicated CV tool with instant degree verification | Q1 2026 |
|
|
||||||
| **Healthcare Register Targeting** | Only tool targeting healthcare recruitment niche | Q1 2026 |
|
|
||||||
| **Timeline + Education Linking** | CV tells employment started before degree completed = RED FLAG | Q1 2026 |
|
|
||||||
| **Professional Body Framework** | Modular; expandable to 140+ professions vs competitors' static lists | Q2 2026 |
|
|
||||||
| **Companies House Directors** | Only tool verifying self-employment claims against official records | Q1 2026 |
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## UK Market Positioning
|
|
||||||
|
|
||||||
**Tagline:** *"The only CV verification tool UK recruiters need - from degree to directorship"*
|
|
||||||
|
|
||||||
**Market Segment:** Recruitment agencies, HR departments, background screening companies
|
|
||||||
|
|
||||||
**Price Model (Suggested):**
|
|
||||||
- **Free Tier:** Companies House + Timeline Analysis
|
|
||||||
- **Professional Tier:** +HEDD verification, +Healthcare registers (£29-49/user/month)
|
|
||||||
- **Enterprise Tier:** +HMRC payroll, +DBS integration, +Professional bodies (Custom pricing)
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## API Accessibility Summary
|
|
||||||
|
|
||||||
| Source | Type | Access Level | Cost | Feasibility |
|
|
||||||
|---|---|---|---|---|
|
|
||||||
| HEDD | Web Portal + Manual | Registered user | £1-5/check | Easy → Direct |
|
|
||||||
| GMC Register | Public Web | Scrape/No API | Free | Easy → Scraper |
|
|
||||||
| NMC Register | Public Web | Scrape/No API | Free | Easy → Scraper |
|
|
||||||
| Companies House | REST API ✓ | Commercial | Free-£100/mo | Already done |
|
|
||||||
| Directors API | REST API | Commercial | Included | Easy → Extend |
|
|
||||||
| GOV.UK Professions | REST API | Open | Free | Easy → Query |
|
|
||||||
| ICAEW Register | Public Web | Scrape/No API | Free | Medium → Scraper |
|
|
||||||
| SRA Register | Public Web | Scrape/No API | Free | Medium → Scraper |
|
|
||||||
| HMRC RTI | REST API | Restricted | Via partner | Hard → Partnership |
|
|
||||||
| DBS | REST API | Via partner | £20-50/check | Hard → Partnership |
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Next Steps (This Week)
|
|
||||||
|
|
||||||
1. **Confirm HEDD feasibility** with legal/compliance (consent requirements, data handling)
|
|
||||||
2. **Request GMC/NMC API access** officially (may grant vs. scraping)
|
|
||||||
3. **Map ICAEW/SRA register structures** for scraper design
|
|
||||||
4. **Contact HMRC/DBS vendors** (Verifile, DDC) for partnership exploration
|
|
||||||
5. **UK recruiter interviews:** Validate prioritization with 10-15 target customers
|
|
||||||
6. **Wireframe HEDD UI** in parallel with backend work
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## References
|
|
||||||
|
|
||||||
- [HEDD (Higher Education Degree Datacheck)](https://hedd.ac.uk/)
|
|
||||||
- [GMC Register](https://www.gmc-uk.org/registration-and-licensing/our-registers)
|
|
||||||
- [NMC Register](https://www.nmc.org.uk/registration/search-the-register/)
|
|
||||||
- [UK Regulated Professions Register](https://www.regulated-professions.service.gov.uk/)
|
|
||||||
- [CV Fraud UK Statistics - Cifas](https://www.cifas.org.uk/)
|
|
||||||
- [UK Employment Gaps Report 2025 - LiveCareer](https://www.livecareer.co.uk/career-advice/uk-employment-gap-report)
|
|
||||||
- [Companies House API Documentation](https://developer.companieshouse.gov.uk/)
|
|
||||||
@@ -1,416 +0,0 @@
|
|||||||
# TrueCV UK Market Strategy & Product Roadmap
|
|
||||||
|
|
||||||
**Document Date:** January 2026
|
|
||||||
**Focus:** UK CV verification market positioning
|
|
||||||
**Horizon:** 12-month growth plan
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Market Opportunity
|
|
||||||
|
|
||||||
### Problem Statement
|
|
||||||
|
|
||||||
**UK CV fraud costs employers £4.2B+ annually** and is accelerating:
|
|
||||||
|
|
||||||
- **1 in 5 candidates** claim false university degrees (Cifas, 2025)
|
|
||||||
- **40% of CV embellishments** relate to qualifications
|
|
||||||
- **24% of screened CVs** fail verification (Reed Screening, 2025)
|
|
||||||
- **AI-generated fraud emerging:** Deepfakes, synthetic identities, proxy interviews now feasible
|
|
||||||
- **Regulatory risk:** Companies failing due diligence face legal liability in regulated sectors
|
|
||||||
|
|
||||||
**Traditional Pre-Employment Screening is Broken:**
|
|
||||||
- Manual background checks take 5-10 days
|
|
||||||
- Education verification requires contacting universities individually (10 days+)
|
|
||||||
- Professional registration checks vary by profession with no central access
|
|
||||||
- No integrated view across employment, education, and professional credentials
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Market Size & Addressable Opportunity
|
|
||||||
|
|
||||||
### TAM (Total Addressable Market)
|
|
||||||
|
|
||||||
**UK Recruitment Market Segment:**
|
|
||||||
- **190,000 recruitment companies** in UK (2024)
|
|
||||||
- **~3,500+ recruiting via dedicated screening tools**
|
|
||||||
- **Estimated £2.8B spent on background screening annually**
|
|
||||||
|
|
||||||
### SAM (Serviceable Addressable Market)
|
|
||||||
|
|
||||||
**TrueCV Target Segment:**
|
|
||||||
- Mid-market recruitment agencies (50-500 staff): ~800 companies
|
|
||||||
- Corporate HR departments (100+ employees): ~15,000 companies
|
|
||||||
- Specialist vertical recruiters (healthcare, finance, legal): ~2,500 companies
|
|
||||||
- **Total TAM:** ~18,300 potential customers
|
|
||||||
|
|
||||||
**Estimated SAM value at £180/customer/year:** ~£3.3M annually
|
|
||||||
|
|
||||||
### SOM (Serviceable Obtainable Market) - Year 1
|
|
||||||
|
|
||||||
- **Target:** 50-100 customers at £50-200/month (various tiers)
|
|
||||||
- **Projected revenue:** £30-240K in Year 1
|
|
||||||
- **Growth trajectory:** Doubling annually if market adoption strong
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Competitive Landscape
|
|
||||||
|
|
||||||
### Current Competitors
|
|
||||||
|
|
||||||
| Competitor | Coverage | Strength | Weakness |
|
|
||||||
|---|---|---|---|
|
|
||||||
| **Workable** | ATS + basic screening | Broad platform | No CV verification focus |
|
|
||||||
| **Deel** | Global hiring + screening | Compliance authority | Not UK-focused; expensive |
|
|
||||||
| **Checkr** | Background checks + DBS | Scale and integrations | No CV-specific verification |
|
|
||||||
| **Verifile** | Pre-employment screening | Established relationships | Traditional manual process |
|
|
||||||
| **Veriff** | Identity verification | Strong deepfake tech | Not employment-focused |
|
|
||||||
|
|
||||||
### TrueCV Differentiation
|
|
||||||
|
|
||||||
| Feature | TrueCV | Workable | Deel | Checkr | Verifile |
|
|
||||||
|---|---|---|---|---|---|
|
|
||||||
| **Degree Verification (HEDD)** | ✅ Q1 2026 | ❌ | ❌ | ❌ | ❌ |
|
|
||||||
| **Healthcare Register Checks** | ✅ Q1 2026 | ❌ | ❌ | ❌ | ❌ |
|
|
||||||
| **Timeline Fraud Detection** | ✅ Q1 2026 | ❌ | ❌ | ❌ | ❌ |
|
|
||||||
| **Director Verification** | ✅ Q1 2026 | ❌ | ❌ | ❌ | ❌ |
|
|
||||||
| **Companies House API** | ✅ | ❌ | ❌ | ❌ | ❌ |
|
|
||||||
| **Professional Bodies** | ✅ Q2 2026 | ❌ | ❌ | Partial | Partial |
|
|
||||||
| **DBS Integration** | ✅ Q3 2026 | ❌ | ✅ | ✅ | ✅ |
|
|
||||||
|
|
||||||
**Key Advantage:** *First-to-market with CV-specific, UK-integrated verification stack*
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Product Strategy
|
|
||||||
|
|
||||||
### Phase 1 (Q1 2026): MVP Launch - "The Verified CV"
|
|
||||||
|
|
||||||
**Positioning:** "Every UK degree verified. Every timeline verified. Every claim validated."
|
|
||||||
|
|
||||||
**Core Features (8 weeks):**
|
|
||||||
1. HEDD degree verification (real-time + manual review tracking)
|
|
||||||
2. Timeline fraud detection (overlaps, gaps, education-employment sequencing)
|
|
||||||
3. Companies House director verification
|
|
||||||
4. GMC/NMC healthcare register checks
|
|
||||||
5. Enhanced CV parsing (education/employment entity linking)
|
|
||||||
|
|
||||||
**Target Customer:** Medium recruitment agencies (50-200 hiring/year)
|
|
||||||
|
|
||||||
**Pricing Model:**
|
|
||||||
- **Freemium:** 3 free CV checks/month (companies house + timeline)
|
|
||||||
- **Professional:** £49/month - Unlimited checks + HEDD verification
|
|
||||||
- **Enterprise:** £199/month - Pro features + API access + custom integrations
|
|
||||||
|
|
||||||
**Launch Strategy:**
|
|
||||||
- Partner with 3-5 recruitment agencies for beta testing (Week 2-4)
|
|
||||||
- Launch public beta (Week 5)
|
|
||||||
- GA release (Week 8)
|
|
||||||
- Press/analyst outreach highlighting fraud prevention angle
|
|
||||||
|
|
||||||
**Success Metrics:**
|
|
||||||
- 500+ signups in first 4 weeks
|
|
||||||
- 10%+ weekly active check rate
|
|
||||||
- 85%+ feature satisfaction (NPS >40)
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
### Phase 2 (Q2 2026): Professional Bodies Expansion
|
|
||||||
|
|
||||||
**Positioning:** "Verify degrees. Verify certifications. Verify everything."
|
|
||||||
|
|
||||||
**New Features:**
|
|
||||||
1. ICAEW accountant registration checks
|
|
||||||
2. SRA solicitor registration checks
|
|
||||||
3. IET engineer registration checks
|
|
||||||
4. RIBA architect registration checks
|
|
||||||
5. GOV.UK regulated profession enrichment (API layer)
|
|
||||||
|
|
||||||
**Target Market Expansion:**
|
|
||||||
- Financial services recruiting
|
|
||||||
- Legal recruiting
|
|
||||||
- Engineering recruiting
|
|
||||||
- Niche vertical specialists
|
|
||||||
|
|
||||||
**Business Impact:**
|
|
||||||
- +40% monthly active users
|
|
||||||
- +3x engagement (more verifications per customer)
|
|
||||||
- +2x ARPU (professional tier premium)
|
|
||||||
|
|
||||||
**Pricing:** Professional tier → £79/month; Enterprise → £249/month
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
### Phase 3 (Q3 2026): Compliance & Regulatory
|
|
||||||
|
|
||||||
**Positioning:** "Full employment verification. Complete compliance confidence."
|
|
||||||
|
|
||||||
**New Features:**
|
|
||||||
1. HMRC payroll verification (partnership model)
|
|
||||||
2. DBS check integration (partnership + commission)
|
|
||||||
3. Right-to-Work verification API
|
|
||||||
4. Audit trail & compliance reporting
|
|
||||||
5. Batch processing API
|
|
||||||
|
|
||||||
**Target Markets:**
|
|
||||||
- Large corporate HR departments
|
|
||||||
- Pre-employment screening agencies
|
|
||||||
- Temp/staffing agencies (compliance-heavy)
|
|
||||||
|
|
||||||
**Business Model Evolution:**
|
|
||||||
- Per-check commission on DBS (£5-15 per check)
|
|
||||||
- HMRC verification licensing (custom pricing)
|
|
||||||
- API/platform access (£500-2,000/month)
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Go-To-Market Strategy
|
|
||||||
|
|
||||||
### Sales Channels
|
|
||||||
|
|
||||||
#### Channel 1: Direct Sales (Lead)
|
|
||||||
- Target recruitment agency owners (LinkedIn outreach)
|
|
||||||
- HR directors at 100+ employee companies
|
|
||||||
- Sales pitch: "Reduce hiring risk. Verify every claim. In minutes."
|
|
||||||
- Expected conversion: 5-8% from qualified leads
|
|
||||||
- Sales cycle: 2-4 weeks
|
|
||||||
|
|
||||||
#### Channel 2: Partnerships
|
|
||||||
- Integrate with ATS platforms (Workable, Bullhorn, Lever)
|
|
||||||
- White-label for existing background check providers
|
|
||||||
- API marketplace (Zapier, Make, etc.)
|
|
||||||
- Expected impact: +30% user acquisition annually
|
|
||||||
|
|
||||||
#### Channel 3: Content & SEO
|
|
||||||
- Blog: "UK CV Fraud Patterns" (targeting "CV verification UK" search)
|
|
||||||
- Case studies: "How we caught 18 fake degrees in Q1"
|
|
||||||
- Thought leadership: Webinars on fraud detection for HR
|
|
||||||
- Expected impact: +20% organic users
|
|
||||||
|
|
||||||
#### Channel 4: Vertical Specialists
|
|
||||||
- Healthcare recruiter outreach (GMC/NMC checks as entry)
|
|
||||||
- Financial services (ICAEW verification)
|
|
||||||
- Legal recruiting (SRA verification)
|
|
||||||
- Expected impact: +25% high-value customers
|
|
||||||
|
|
||||||
### Marketing Messaging
|
|
||||||
|
|
||||||
**Tagline:** "Hire with Confidence. Verify with TrueCV."
|
|
||||||
|
|
||||||
**Core Messages:**
|
|
||||||
1. **For Recruiters:** "Catch 90% of degree fraud in seconds. One-click HEDD verification."
|
|
||||||
2. **For HR Teams:** "Complete CV validation pipeline. Reduce hiring risk by 70%."
|
|
||||||
3. **For Compliance:** "Full audit trail. DBS integration. Regulatory confidence."
|
|
||||||
|
|
||||||
**Proof Points:**
|
|
||||||
- "Trusted by 5+ UK recruitment agencies in first 30 days"
|
|
||||||
- "1 in 5 candidates have false degrees — we find them"
|
|
||||||
- "Average savings: £8,000 per bad hire prevented"
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Pricing Strategy
|
|
||||||
|
|
||||||
### Tier Analysis
|
|
||||||
|
|
||||||
| Tier | Users | Monthly | Annual | Features |
|
|
||||||
|---|---|---|---|---|
|
|
||||||
| **Free** | Solo recruiters | £0 | £0 | 3 CV checks, Companies House |
|
|
||||||
| **Professional** | Small agencies | £49 | £490 | Unlimited checks, HEDD, Timeline |
|
|
||||||
| **Enterprise** | Large orgs | £199 | £1,990 | API access, custom integrations, DBS |
|
|
||||||
| **API/Platform** | Integration partners | £500-2K | £6-24K | Batch processing, white-label |
|
|
||||||
|
|
||||||
### Unit Economics (Target - Year 2)
|
|
||||||
|
|
||||||
- **Customer Acquisition Cost (CAC):** £150-300 (organic/partner-led)
|
|
||||||
- **Average Revenue Per User (ARPU):** £60-120/month (mix of tiers)
|
|
||||||
- **Payback Period:** 2-4 months
|
|
||||||
- **Gross Margin:** 75-80% (SaaS model)
|
|
||||||
- **LTV:CAC Ratio:** 4:1+ (healthy SaaS)
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Organizational Requirements
|
|
||||||
|
|
||||||
### Team Structure (12-month horizon)
|
|
||||||
|
|
||||||
**Now (Q1):**
|
|
||||||
- 2 Backend Engineers (full-time on Phase 1)
|
|
||||||
- 1 QA Engineer
|
|
||||||
- 1 Product Manager
|
|
||||||
- 1 Marketing/Growth Lead
|
|
||||||
|
|
||||||
**Q2 Addition:**
|
|
||||||
- +1 Full-stack Engineer (vertical expansion)
|
|
||||||
- +1 Sales/BD Lead (partnership development)
|
|
||||||
|
|
||||||
**Q3 Addition:**
|
|
||||||
- +1 Customer Success Manager (onboarding)
|
|
||||||
- +1 Part-time Data Analyst (metrics/LTV)
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Key Risks & Mitigations
|
|
||||||
|
|
||||||
| Risk | Probability | Impact | Mitigation |
|
|
||||||
|---|---|---|---|
|
|
||||||
| **HEDD API access delayed** | Medium | High | Use web portal integration; request API access in parallel |
|
|
||||||
| **NHS/GMC scraping blocked** | Low | Medium | Request official API access proactively; provide value-add |
|
|
||||||
| **Regulatory gatekeeping** | Medium | Medium | Build partnerships early; engage with regulators directly |
|
|
||||||
| **DBS/HMRC integration delays** | Medium | Medium | Partner with established vendors (Verifile, DDC) handling compliance |
|
|
||||||
| **Market adoption slower than expected** | Medium | Medium | Focus on high-value verticals first (healthcare, finance); expand TAM gradually |
|
|
||||||
| **Competitor response** | Medium | Medium | Maintain first-mover advantage; deepen integrations; expand internationally (Ireland, Australia next) |
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Success Metrics (12-Month Goals)
|
|
||||||
|
|
||||||
### Business Metrics
|
|
||||||
- **Revenue:** £250K+ annualized (Mix of Professional/Enterprise)
|
|
||||||
- **Customers:** 50-75 paying customers
|
|
||||||
- **Monthly Recurring Revenue (MRR):** £20K+
|
|
||||||
- **CAC Payback:** <4 months
|
|
||||||
- **NPS:** >50 (positive)
|
|
||||||
|
|
||||||
### Product Metrics
|
|
||||||
- **HEDD Verification Accuracy:** >98% match rate
|
|
||||||
- **Timeline Detection Rate:** 85%+ of actual gaps/overlaps caught
|
|
||||||
- **Directorship Verification:** 95%+ accuracy (vs. Companies House records)
|
|
||||||
- **Feature Adoption:** 80%+ of Professional tier customers using HEDD
|
|
||||||
- **API Uptime:** 99.9%
|
|
||||||
|
|
||||||
### Market Metrics
|
|
||||||
- **Brand Awareness:** 15%+ of recruitment agencies aware of TrueCV
|
|
||||||
- **Market Share:** 0.5-1% of addressable recruitment screening market
|
|
||||||
- **Vertical Penetration:** 3%+ of healthcare recruiters, 2%+ financial recruiters
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Financial Projections
|
|
||||||
|
|
||||||
### Conservative Scenario (50 customers by end-of-year)
|
|
||||||
|
|
||||||
**Revenue Breakdown:**
|
|
||||||
- 30 × Professional tier at £49/mo: £1,470/mo
|
|
||||||
- 15 × Enterprise tier at £199/mo: £2,985/mo
|
|
||||||
- 5 × API/Platform at £1,000/mo: £5,000/mo
|
|
||||||
- **Total MRR (Dec 2026):** £9,455
|
|
||||||
- **Annualized:** £113,460
|
|
||||||
|
|
||||||
**Costs:**
|
|
||||||
- Engineering (2 FTE): £150K/year
|
|
||||||
- Infrastructure/APIs: £20K/year
|
|
||||||
- Sales/Marketing: £30K/year
|
|
||||||
- Operations: £20K/year
|
|
||||||
- **Total Cost:** £220K/year
|
|
||||||
|
|
||||||
**Result:** Break-even at ~24 customers; profitable at 50+ customers
|
|
||||||
|
|
||||||
### Growth Scenario (100 customers by end-of-year)
|
|
||||||
|
|
||||||
- **MRR (Dec 2026):** £18,910
|
|
||||||
- **Annualized Revenue:** £226,920
|
|
||||||
- **Gross Margin:** 75% = £170K+ operational profit
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Next 30 Days Action Plan
|
|
||||||
|
|
||||||
### Week 1-2: Preparation
|
|
||||||
- [ ] Contact HEDD for API access / partner discussions
|
|
||||||
- [ ] Reach out to GMC/NMC about verification APIs
|
|
||||||
- [ ] Identify 5 recruitment agency beta partners
|
|
||||||
- [ ] Finalize HEDD compliance & consent workflows
|
|
||||||
|
|
||||||
### Week 2-4: Development
|
|
||||||
- [ ] Complete HEDD integration (see Phase 1 technical doc)
|
|
||||||
- [ ] GMC/NMC scraper development
|
|
||||||
- [ ] Enhanced timeline analysis
|
|
||||||
- [ ] Companies House director verification
|
|
||||||
|
|
||||||
### Week 3-4: Beta & Validation
|
|
||||||
- [ ] Beta launch with 3-5 agencies
|
|
||||||
- [ ] Collect feedback on UX/value
|
|
||||||
- [ ] Measure fraud detection accuracy
|
|
||||||
- [ ] Iterate on flag messaging/severity
|
|
||||||
|
|
||||||
### Week 4+: Go-to-Market
|
|
||||||
- [ ] Public launch announcement
|
|
||||||
- [ ] Initial outreach to 20-30 qualified prospects
|
|
||||||
- [ ] Content marketing (first blog post live)
|
|
||||||
- [ ] Track signup rate & activation
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Long-Term Vision (2-3 Years)
|
|
||||||
|
|
||||||
**Expansion Opportunities Beyond UK:**
|
|
||||||
|
|
||||||
### Ireland (Natural Extension)
|
|
||||||
- Similar legal framework to UK
|
|
||||||
- HEDD equivalent exists (HEA)
|
|
||||||
- Revenue opportunity: +£50-100K annually
|
|
||||||
|
|
||||||
### Australia/New Zealand
|
|
||||||
- English-speaking markets
|
|
||||||
- Similar professional regulation frameworks
|
|
||||||
- Revenue opportunity: +£150-300K annually
|
|
||||||
|
|
||||||
### EU Markets (Longer-term)
|
|
||||||
- Different regulatory landscape (more complex)
|
|
||||||
- ENIC-NARIC degree verification network
|
|
||||||
- Professional body registration varies by country
|
|
||||||
|
|
||||||
### Vertical Integrations
|
|
||||||
- HR software integrations (Workday, SAP SuccessFactors)
|
|
||||||
- Talent acquisition platforms (multi-tool suites)
|
|
||||||
- Compliance software (audit logging, reporting)
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Conclusion
|
|
||||||
|
|
||||||
TrueCV addresses a massive UK market problem (£4.2B+ annual cost from CV fraud) with a focused, integrated solution. By launching with HEDD degree verification + timeline fraud detection in Q1 2026, we capture first-mover advantage in a gap no competitor fills.
|
|
||||||
|
|
||||||
**The opportunity:** Become the UK's trusted CV verification layer for recruitment, reducing fraud while accelerating hiring processes.
|
|
||||||
|
|
||||||
**The path:** Start with core features, expand vertically into professional bodies, then horizontally into compliance/regulatory, then internationally.
|
|
||||||
|
|
||||||
**The outcome:** Build a defensible, recurring revenue business with 10-15% of the UK recruitment market within 3 years.
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Appendix: Customer Personas
|
|
||||||
|
|
||||||
### Persona 1: Agency Owner (Mid-Market)
|
|
||||||
- **Name:** Sarah, 48, runs recruitment agency (80 staff)
|
|
||||||
- **Problem:** Wasting 2-3 hours per hire verifying degrees manually
|
|
||||||
- **Budget:** £3K-8K/year on screening tools
|
|
||||||
- **Decision-making:** Speed & cost focus; wants manual verification eliminated
|
|
||||||
- **Buying signal:** "Can you reduce our verification time from 5 days to 5 minutes?"
|
|
||||||
|
|
||||||
### Persona 2: Corporate HR Manager
|
|
||||||
- **Name:** James, 35, Head of HR at financial services firm (200 employees)
|
|
||||||
- **Problem:** Regulatory liability; reputational risk from bad hires
|
|
||||||
- **Budget:** £20K-50K/year on compliance & screening
|
|
||||||
- **Decision-making:** Compliance & audit trail critical; automation secondary
|
|
||||||
- **Buying signal:** "We need proof every hire has verified credentials for audits."
|
|
||||||
|
|
||||||
### Persona 3: Specialist Vertical Recruiter
|
|
||||||
- **Name:** Dr. Lisa, 42, healthcare recruitment founder (20 staff)
|
|
||||||
- **Problem:** Need to verify GMC/NMC registration quickly; manual checks break hiring velocity
|
|
||||||
- **Budget:** £2K-5K/year (cost-sensitive)
|
|
||||||
- **Decision-making:** Speed & accuracy for regulated professions
|
|
||||||
- **Buying signal:** "If you verify healthcare pros instantly, we're in."
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## References & Data Sources
|
|
||||||
|
|
||||||
- [CIFAS CV Fraud Report](https://www.cifas.org.uk/newsroom/1-in-5-lie-about-uni-degree-cv-fraud)
|
|
||||||
- [Reed Screening CV Verification Data](https://www.reed.com/)
|
|
||||||
- [UK Employment Gap Report 2025](https://www.livecareer.co.uk/career-advice/uk-employment-gap-report)
|
|
||||||
- [Companies House API Documentation](https://developer.companieshouse.gov.uk/)
|
|
||||||
- [HEDD (Higher Education Degree Datacheck)](https://hedd.ac.uk/)
|
|
||||||
- [GMC Register](https://www.gmc-uk.org/registration-and-licensing/our-registers)
|
|
||||||
- [NMC Register](https://www.nmc.org.uk/registration/search-the-register/)
|
|
||||||
|
|
||||||
161
deploy/README.md
161
deploy/README.md
@@ -1,161 +0,0 @@
|
|||||||
# TrueCV Deployment Guide
|
|
||||||
|
|
||||||
## Quick Start
|
|
||||||
|
|
||||||
### 1. Server Setup (run once on fresh Ubuntu server)
|
|
||||||
|
|
||||||
```bash
|
|
||||||
# Copy server-setup.sh to your server
|
|
||||||
scp deploy/server-setup.sh user@your-server:/tmp/
|
|
||||||
|
|
||||||
# SSH into server and run setup
|
|
||||||
ssh user@your-server
|
|
||||||
sudo bash /tmp/server-setup.sh
|
|
||||||
```
|
|
||||||
|
|
||||||
**Before running**, edit the script and update:
|
|
||||||
- `DOMAIN` - Your domain name
|
|
||||||
- `DB_PASSWORD` - Strong password for SQL Server
|
|
||||||
- `ADMIN_EMAIL` - Email for SSL certificate notifications
|
|
||||||
|
|
||||||
### 2. Deploy Application (run from dev machine)
|
|
||||||
|
|
||||||
```bash
|
|
||||||
# Edit deploy.sh and update configuration
|
|
||||||
nano deploy/deploy.sh
|
|
||||||
|
|
||||||
# Make executable and run
|
|
||||||
chmod +x deploy/deploy.sh
|
|
||||||
./deploy/deploy.sh
|
|
||||||
```
|
|
||||||
|
|
||||||
**Update these values in deploy.sh:**
|
|
||||||
- `SERVER_USER` - SSH username
|
|
||||||
- `SERVER_HOST` - Server hostname or IP
|
|
||||||
- `DOMAIN` - Your domain name
|
|
||||||
|
|
||||||
### 3. Enable SSL
|
|
||||||
|
|
||||||
After DNS is configured and app is deployed:
|
|
||||||
|
|
||||||
```bash
|
|
||||||
ssh user@your-server
|
|
||||||
sudo certbot --nginx -d truecv.yourdomain.com
|
|
||||||
```
|
|
||||||
|
|
||||||
## Configuration
|
|
||||||
|
|
||||||
### Environment Variables
|
|
||||||
|
|
||||||
The systemd service sets these environment variables:
|
|
||||||
- `ASPNETCORE_ENVIRONMENT=Production`
|
|
||||||
- `ASPNETCORE_URLS=http://localhost:5000`
|
|
||||||
- `ConnectionStrings__DefaultConnection=...`
|
|
||||||
|
|
||||||
To add more (like API keys), edit:
|
|
||||||
```bash
|
|
||||||
sudo systemctl edit truecv
|
|
||||||
```
|
|
||||||
|
|
||||||
Add:
|
|
||||||
```ini
|
|
||||||
[Service]
|
|
||||||
Environment=OpenAI__ApiKey=your-key-here
|
|
||||||
```
|
|
||||||
|
|
||||||
### appsettings.Production.json
|
|
||||||
|
|
||||||
For sensitive settings, create `/var/www/truecv/appsettings.Production.json`:
|
|
||||||
|
|
||||||
```json
|
|
||||||
{
|
|
||||||
"ConnectionStrings": {
|
|
||||||
"DefaultConnection": "Server=127.0.0.1;Database=TrueCV;User Id=SA;Password=YourPassword;TrustServerCertificate=True"
|
|
||||||
},
|
|
||||||
"OpenAI": {
|
|
||||||
"ApiKey": "your-openai-key"
|
|
||||||
}
|
|
||||||
}
|
|
||||||
```
|
|
||||||
|
|
||||||
## Maintenance
|
|
||||||
|
|
||||||
### View Logs
|
|
||||||
```bash
|
|
||||||
# Application logs
|
|
||||||
sudo journalctl -u truecv -f
|
|
||||||
|
|
||||||
# Nginx logs
|
|
||||||
sudo tail -f /var/log/nginx/access.log
|
|
||||||
sudo tail -f /var/log/nginx/error.log
|
|
||||||
|
|
||||||
# SQL Server logs
|
|
||||||
docker logs truecv-sql -f
|
|
||||||
```
|
|
||||||
|
|
||||||
### Restart Services
|
|
||||||
```bash
|
|
||||||
sudo systemctl restart truecv
|
|
||||||
sudo systemctl restart nginx
|
|
||||||
docker restart truecv-sql
|
|
||||||
```
|
|
||||||
|
|
||||||
### Database Backup
|
|
||||||
```bash
|
|
||||||
# Backup
|
|
||||||
docker exec truecv-sql /opt/mssql-tools18/bin/sqlcmd \
|
|
||||||
-S localhost -U SA -P 'YourPassword' -C \
|
|
||||||
-Q "BACKUP DATABASE TrueCV TO DISK='/var/opt/mssql/backup/truecv.bak'"
|
|
||||||
|
|
||||||
# Copy backup from container
|
|
||||||
docker cp truecv-sql:/var/opt/mssql/backup/truecv.bak ./truecv-backup.bak
|
|
||||||
```
|
|
||||||
|
|
||||||
### Rollback Deployment
|
|
||||||
```bash
|
|
||||||
# On server - restore previous version
|
|
||||||
sudo systemctl stop truecv
|
|
||||||
sudo rm -rf /var/www/truecv
|
|
||||||
sudo mv /var/www/truecv.backup.YYYYMMDD_HHMMSS /var/www/truecv
|
|
||||||
sudo systemctl start truecv
|
|
||||||
```
|
|
||||||
|
|
||||||
## Troubleshooting
|
|
||||||
|
|
||||||
### App won't start
|
|
||||||
```bash
|
|
||||||
# Check status
|
|
||||||
sudo systemctl status truecv
|
|
||||||
|
|
||||||
# Check logs
|
|
||||||
sudo journalctl -u truecv -n 100
|
|
||||||
|
|
||||||
# Test manually
|
|
||||||
cd /var/www/truecv
|
|
||||||
sudo -u www-data dotnet TrueCV.Web.dll
|
|
||||||
```
|
|
||||||
|
|
||||||
### Database connection issues
|
|
||||||
```bash
|
|
||||||
# Check SQL Server is running
|
|
||||||
docker ps | grep truecv-sql
|
|
||||||
|
|
||||||
# Test connection
|
|
||||||
docker exec -it truecv-sql /opt/mssql-tools18/bin/sqlcmd \
|
|
||||||
-S localhost -U SA -P 'YourPassword' -C \
|
|
||||||
-Q "SELECT name FROM sys.databases"
|
|
||||||
```
|
|
||||||
|
|
||||||
### Blazor SignalR issues
|
|
||||||
Ensure Nginx is configured for WebSocket support (included in setup script).
|
|
||||||
|
|
||||||
Check browser console for connection errors.
|
|
||||||
|
|
||||||
## Security Checklist
|
|
||||||
|
|
||||||
- [ ] Change default SQL Server password
|
|
||||||
- [ ] Enable SSL with Let's Encrypt
|
|
||||||
- [ ] Configure firewall (UFW)
|
|
||||||
- [ ] Set up automated backups
|
|
||||||
- [ ] Enable fail2ban for SSH protection
|
|
||||||
- [ ] Keep system updated regularly
|
|
||||||
@@ -43,7 +43,7 @@ public class PdfReportService : IPdfReportService
|
|||||||
{
|
{
|
||||||
row.RelativeItem().Column(col =>
|
row.RelativeItem().Column(col =>
|
||||||
{
|
{
|
||||||
col.Item().Text("TrueCV").Bold().FontSize(24).FontColor(Colors.Blue.Darken2);
|
col.Item().Text("RealCV").Bold().FontSize(24).FontColor(Colors.Blue.Darken2);
|
||||||
col.Item().Text("CV Verification Report").FontSize(14).FontColor(Colors.Grey.Darken1);
|
col.Item().Text("CV Verification Report").FontSize(14).FontColor(Colors.Grey.Darken1);
|
||||||
});
|
});
|
||||||
row.ConstantItem(100).AlignRight().Column(col =>
|
row.ConstantItem(100).AlignRight().Column(col =>
|
||||||
@@ -62,7 +62,7 @@ public class PdfReportService : IPdfReportService
|
|||||||
row.ConstantItem(120).Border(2).BorderColor(scoreColor).Padding(10).AlignCenter().Column(col =>
|
row.ConstantItem(120).Border(2).BorderColor(scoreColor).Padding(10).AlignCenter().Column(col =>
|
||||||
{
|
{
|
||||||
col.Item().AlignCenter().Text(report.OverallScore.ToString()).Bold().FontSize(28).FontColor(scoreColor);
|
col.Item().AlignCenter().Text(report.OverallScore.ToString()).Bold().FontSize(28).FontColor(scoreColor);
|
||||||
col.Item().AlignCenter().Text("TrueCV Score").FontSize(10).FontColor(scoreColor);
|
col.Item().AlignCenter().Text("RealCV Score").FontSize(10).FontColor(scoreColor);
|
||||||
});
|
});
|
||||||
});
|
});
|
||||||
|
|
||||||
@@ -239,7 +239,7 @@ public class PdfReportService : IPdfReportService
|
|||||||
{
|
{
|
||||||
row.RelativeItem().Column(col =>
|
row.RelativeItem().Column(col =>
|
||||||
{
|
{
|
||||||
col.Item().Text("TrueCV").Bold().FontSize(24).FontColor(Colors.Blue.Darken2);
|
col.Item().Text("RealCV").Bold().FontSize(24).FontColor(Colors.Blue.Darken2);
|
||||||
col.Item().Text("CV Verification Report Summary").FontSize(14).FontColor(Colors.Grey.Darken1);
|
col.Item().Text("CV Verification Report Summary").FontSize(14).FontColor(Colors.Grey.Darken1);
|
||||||
});
|
});
|
||||||
row.ConstantItem(100).AlignRight().Text(DateTime.Now.ToString("dd MMM yyyy")).FontSize(10).FontColor(Colors.Grey.Medium);
|
row.ConstantItem(100).AlignRight().Text(DateTime.Now.ToString("dd MMM yyyy")).FontSize(10).FontColor(Colors.Grey.Medium);
|
||||||
@@ -306,7 +306,7 @@ public class PdfReportService : IPdfReportService
|
|||||||
column.Item().LineHorizontal(1).LineColor(Colors.Grey.Lighten2);
|
column.Item().LineHorizontal(1).LineColor(Colors.Grey.Lighten2);
|
||||||
column.Item().PaddingTop(10).Row(row =>
|
column.Item().PaddingTop(10).Row(row =>
|
||||||
{
|
{
|
||||||
row.RelativeItem().Text("Generated by TrueCV - CV Verification Platform").FontSize(8).FontColor(Colors.Grey.Medium);
|
row.RelativeItem().Text("Generated by RealCV - CV Verification Platform").FontSize(8).FontColor(Colors.Grey.Medium);
|
||||||
row.RelativeItem().AlignRight().Text(x =>
|
row.RelativeItem().AlignRight().Text(x =>
|
||||||
{
|
{
|
||||||
x.Span("Page ").FontSize(8).FontColor(Colors.Grey.Medium);
|
x.Span("Page ").FontSize(8).FontColor(Colors.Grey.Medium);
|
||||||
|
|||||||
Reference in New Issue
Block a user