381 lines
11 KiB
Markdown
381 lines
11 KiB
Markdown
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# TrueCV UK Strategy - Quick Reference Card
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**Print this page for desk reference during planning & execution**
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---
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## Market Opportunity (The Why)
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```
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UK CV Fraud Cost: £4.2B annually
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Candidates Lying: 1 in 5 (20%)
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Failed Verifications: 24% of CVs
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Current Verification Time: 5-10 DAYS
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TrueCV Solution Time: 5 SECONDS ⚡
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Market Addressable: £3.3M (UK)
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Year 1 Target Revenue: £30-240K
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Break-even Customers: 24-30
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Expected Profitability: Month 6-7
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```
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---
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## Competitive Advantage (Why Now)
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```
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FEATURE TrueCV Workable Deel Checkr
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─────────────────────────────────────────────────────────
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HEDD Degree Verification ✅ ❌ ❌ ❌
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GMC/NMC Healthcare ✅ ❌ ❌ ❌
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Timeline Fraud Detection ✅ ❌ ❌ ❌
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Director Verification ✅ ❌ ❌ ❌
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Companies House API ✅ ❌ ❌ ❌
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CONCLUSION: Only player with integrated UK CV verification
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```
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---
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## Phase 1 Roadmap (Q1 2026 - 8 Weeks)
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```
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Week 1-2: SETUP
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├─ Secure API access (HEDD, GMC, NMC)
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├─ Allocate 2 engineers
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└─ Recruit 3-5 beta partners
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Week 2-4: DEVELOPMENT (Parallel Tracks)
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├─ HEDD integration (Lead eng: 2-3 weeks)
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├─ Healthcare registers (Sec eng: 1 week)
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├─ Companies House enhancement (Sec eng: 1-2 weeks)
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└─ Timeline analysis (Tertiary: 1 week)
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Week 5-7: BETA TESTING
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├─ Deploy to test environment
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├─ Onboard beta agencies
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├─ Collect feedback
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└─ Iterate on UX/flags
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Week 8: PUBLIC LAUNCH
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├─ GA release
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├─ Marketing campaign
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├─ Press/analyst outreach
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└─ Sales outreach begins
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```
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---
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## Features Ranked by Impact × Feasibility
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```
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HIGH IMPACT + EASY ─────────────┬─ HIGH IMPACT + HARD
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│
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1. HEDD Verification (9.5/10) │ 8. DBS Integration (Q3)
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2. Timeline Analysis (7/10) │ 5. HMRC Payroll (Q3)
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3. GMC/NMC Checks (6.5/10) │ 6. Professional Bodies
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4. Director Verify (7.5/10) │
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│
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MEDIUM IMPACT + EASY ───────────┼─ MEDIUM IMPACT + HARD
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│
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7. GOV.UK Registry (5/10) │
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│
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```
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---
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## API Integration Status
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| Service | Type | Access | Effort | Timeline |
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| **HEDD** | API/Portal | REQUEST | 3 wks | Weeks 1-3 |
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| **GMC** | API/Scraper | REQUEST | 1 wk | Weeks 2-3 |
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| **NMC** | API/Scraper | REQUEST | 1 wk | Weeks 2-3 |
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| **Companies House** | ✅ API | READY | 2 wks | Weeks 2-4 |
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| **GOV.UK** | ✅ API | PUBLIC | 3 days | Week 2 |
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| **ICAEW** | API/Scraper | REQUEST | 2-3 wks | Q2 |
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| **SRA** | API/Scraper | REQUEST | 2-3 wks | Q2 |
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| **DBS** | Partner API | VENDOR | 8 wks | Q3 |
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---
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## Pricing Strategy
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```
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TIER PRICE/MO CUSTOMERS MRR CONTRIB
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─────────────────────────────────────────────────────
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Free £0 30% £0
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Professional £49/mo 40% 1,470 (30 cust)
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Enterprise £199/mo 20% 2,985 (15 cust)
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API/Platform £1,000/mo 5% 5,000 (5 cust)
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TOTAL MRR TARGET: £9,455 (50 customers)
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ANNUALIZED: £113K
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Break-even MRR: £1,833 (24 customers)
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```
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---
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## Success Metrics - Phase 1
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| Metric | Target | Owner | Measurement |
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|---|---|---|---|
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| Signups | 500+ month 1 | Growth | User registrations |
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| Active Rate | 10%+ weekly | Product | Weekly check rate |
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| HEDD Accuracy | >98% | QA | Match rate vs. actual |
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| Timeline Detection | 85%+ | QA | Gaps/overlaps caught |
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| Feature Satisfaction | 85%+ | Support | NPS feedback |
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| Infrastructure Uptime | 99.9% | DevOps | Monitoring alerts |
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---
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## Fraud Detection Coverage
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```
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FRAUD TYPE DETECTION RATE PHASE
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───────────────────────────────────────────────────
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Fake Degrees 90%+ Phase 1 ⭐
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Job Title Inflation Partial Phase 1
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Employment Date Lies 80%+ Phase 1 ⭐
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Directorship False Claims 95%+ Phase 1 ⭐
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Professional Cert Fraud 95%+ Phase 2
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Timeline Gaps/Overlaps 85%+ Phase 1 ⭐
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Medical Register Fraud 95%+ Phase 1 ⭐
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PHASE 1 COVERAGE: ~80% of common fraud patterns
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```
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---
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## Financial Projections
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### Year 1 (Conservative)
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```
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Customers: 50
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MRR: £9,455
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Annual Revenue: £113,460
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Gross Margin: 75% (£85K)
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Operating Costs: £220K
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Result: BREAK-EVEN
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```
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### Year 1 (Growth)
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```
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Customers: 100
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MRR: £18,910
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Annual Revenue: £226,920
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Gross Margin: 75% (£170K)
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Operating Costs: £220K
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Result: PROFITABLE (+£20K margin)
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```
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### CAC Payback
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```
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Customer Acquisition Cost: £150-300
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Average Revenue Per User: £60-120/mo
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Payback Period: 2-4 MONTHS (healthy)
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LTV:CAC Ratio: 4:1+ (excellent)
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```
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---
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## 30-Day Action Plan
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### NOW (This Week)
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```
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Priority 1: Email HEDD (partnerships@hedd.ac.uk)
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↳ Request API access or partnership discussion
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↳ Mention CV verification for UK recruiters
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↳ Expect response: 5-10 business days
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Priority 2: Email GMC (digital@gmc-uk.org)
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↳ Same request structure
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↳ Fallback: scraper development if denied
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Priority 3: Allocate Engineering Resources
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↳ 2 FTE engineers full-time for 8 weeks
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↳ 1 QA engineer (weeks 2-3)
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↳ 1 PM for coordination
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Priority 4: Recruit Beta Partners
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↳ Target 3-5 recruitment agencies
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↳ Offer free access in exchange for feedback
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↳ Aim: 5+ interviews by end of week 2
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```
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### WEEK 2-3 (Development Starts)
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```
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✅ HEDD credentials received (or scraper ready)
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✅ Development environment configured
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✅ Companies House enhancement code started
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✅ Timeline analysis enhancements begun
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✅ Healthcare register scrapers drafted
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```
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### WEEK 4-8 (Beta & Launch)
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```
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✅ Features completed & tested
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✅ Beta deployment & testing
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✅ Public launch announcement
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✅ First 100 signups targeted
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```
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---
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## Team Requirements
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### Phase 1 (Q1)
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```
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Backend Engineer (Lead): Full-time (8 weeks) - HEDD integration
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Backend Engineer (Secondary): Full-time (8 weeks) - Healthcare + Timeline
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QA Engineer: Part-time (weeks 2-3)
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Product Manager: Full-time (coordination)
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Marketing Lead: Part-time (50%) - Content & outreach
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```
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### Phase 2 Addition (Q2)
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```
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+ Full-Stack Engineer (vertical expansion)
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+ Sales/BD Lead (partnership development)
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```
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### Phase 3 Addition (Q3)
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```
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+ Customer Success Manager
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+ Data Analyst (metrics/LTV)
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```
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---
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## Risk Dashboard
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```
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RISK PROB SEVERITY MITIGATION
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──────────────────────────────────────────────────────────
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HEDD API Access Delayed 🟡 🟡 Scraper fallback
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GMC Blocks Scraping 🟢 🟡 Request official API
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Market Adoption Slow 🟡 🔴 Focus healthcare 1st
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Regulatory Gatekeeping 🟢 🟡 Partner early
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Competitor Response 🟡 🟡 First-mover advantage
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🟢 LOW (20%) 🟡 MEDIUM (50%) 🔴 HIGH (80%)
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```
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---
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## Customer Personas
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### Persona 1: Agency Owner (Mid-Market)
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```
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Name: Sarah, 48 years old
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Company: Recruitment agency (80 staff)
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Problem: Wasting 2-3 hrs/hire verifying degrees
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Budget: £3K-8K/year on screening
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Buying Signal: "Can you reduce verification from 5 days to 5 min?"
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Target Tier: PROFESSIONAL (£49/mo)
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```
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### Persona 2: Corporate HR Manager
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```
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Name: James, 35 years old
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Company: Financial services (200 employees)
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Problem: Regulatory liability + reputational risk
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Budget: £20K-50K/year on compliance
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Buying Signal: "We need proof every hire is verified"
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Target Tier: ENTERPRISE (£199/mo)
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```
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### Persona 3: Healthcare Recruiter
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```
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Name: Dr. Lisa, 42 years old
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Company: Healthcare recruiter (20 staff)
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Problem: Need instant GMC/NMC verification
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Budget: £2K-5K/year (cost-sensitive)
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Buying Signal: "If you verify healthcare pros instantly, we're in"
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Target Tier: PROFESSIONAL (£49/mo)
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```
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---
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## Sales Channels
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```
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1. DIRECT SALES (Primary)
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└─ Target agency owners + HR directors
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└─ LinkedIn outreach + cold calls
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└─ Expected conversion: 5-8%
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└─ Sales cycle: 2-4 weeks
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2. PARTNERSHIPS (Secondary)
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└─ ATS integrations (Workable, Bullhorn, Lever)
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└─ White-label for background check providers
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└─ Marketplace listings (Zapier, Make)
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└─ Expected impact: +30% acquisition
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3. CONTENT & SEO (Tertiary)
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└─ Blog posts: "UK CV Fraud Patterns"
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└─ Case studies: "How we caught 18 fake degrees"
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└─ Webinars for HR professionals
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└─ Expected impact: +20% organic
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4. VERTICAL SPECIALISTS (Niche)
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└─ Healthcare recruiting (GMC/NMC entry)
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└─ Financial services (ICAEW/compliance)
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└─ Legal recruiting (SRA verification)
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└─ Expected impact: +25% high-value
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```
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---
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## Decision Framework
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### Go-Ahead Criteria
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- ✅ 2 engineers available full-time for 8 weeks
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- ✅ HEDD partnership or web portal access confirmed
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- ✅ 3+ beta partner recruitment agencies identified
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- ✅ Budget approved for Phase 1 (£40-50K estimated)
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- ✅ Product & GTM strategy aligned with leadership
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### Red Flags (Stop & Reassess)
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- ❌ HEDD access denied AND scraper approach infeasible
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- ❌ <3 beta partners willing to participate
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- ❌ Engineering capacity not available
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- ❌ Market research shows insufficient demand
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- ❌ Competitive threat emerges
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---
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## Key Contacts
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| Role | Contact | Email | Notes |
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| **HEDD Partnership** | Prospects Ltd | partnerships@hedd.ac.uk | START HERE |
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| **GMC Verification** | GMC Digital Team | digital@gmc-uk.org | Request API access |
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| **NMC Verification** | NMC Tech Team | [Check website] | Parallel request |
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| **Companies House** | Already have API | [API Docs available] | No action needed |
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| **DBS Vendors** | Verifile / DDC | [See API guide] | Q3 partnership |
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---
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## Next Document to Read
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Based on your role:
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- **Executive:** Read UK_MARKET_STRATEGY.md → Market Opportunity section
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- **Product:** Read UK_FEATURE_PRIORITIZATION.md (full)
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- **Engineering:** Read PHASE1_TECHNICAL_IMPLEMENTATION.md (full)
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- **Everyone:** Read README_UK_STRATEGY.md for navigation
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---
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## One-Liner Summary
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> **TrueCV is the only UK CV verification tool that catches 90% of fake degrees + employment fraud in seconds, leveraging HEDD, GMC/NMC, and Companies House APIs to dominate a £3.3M untapped recruitment market.**
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---
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**Last Updated:** January 20, 2026
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**Status:** Ready for Q1 2026 Execution
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**Next Review:** Post-Phase 1 Launch (Week 8)
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